Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
This
Harlem Shake Sock Edition is by far one of the top ten funniest Harlem
Shake on youtube! We thank Gibby for taking some time out and helping
us make this Harlem shake video with us.
zNitro (znitro.com), a Clear Protector company, today announced it will launch its exclusive lineup of Nitro electronics accessories at the Macworld/iWorld Show 2013. zNitro will be located at Booth 809 in the Moscone Center of this gala San Francisco event scheduled for January 31- February 2, 2013.
Building on the exceptional reputation for quality established by its Clear Protector predecessor, zNitro will continue to offer outstanding value and top-of-the-line products for consumers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59895-former-clear-protector-znitro-mobile-electronic-devices-accessories
(Casha)
If you know exactly what I wanna do
Then I'm a give the business to you
[Verse 1:]
See I ain't neva met a girl
That's getting down like you
(never met a girl like you baby)
And I ain't neva met a girl
That put it down like you
(you know you make it do what it do baby)
(Ay ay ay)
Say thug in yo life
That's what you need shawty
Anything you want
It's guarenteed for my
Boo boo boo boo boo
yea yea yea
And I ain't tryina go hard
For what I need shawty
I'm tryina tell you exactly what I need from
You you you you you
Cause you know I wanna
[Chorus:]
A Freak in morning
A Freak in the evening
Just call me up and I'll be there when you need me
When ever you want me you can come and see me
Cause you know just what to do
You give me the business
Give me the business
Give me the business
You give me the business
Shawty give me the business
If you know exactly what I wanna do (You want it too)
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
(Can I give you the business shawty)
(Can I give you the business shawty)
(From the show to the afterparty)
Baby I'm a give the business to you
[Verse 2:]
Ay,that business baby
Cause I really wanna drive you crazy
Wanna kiss wanna rub wanna lick wanna touch
Wanna put it inside you baby
Wanna climb on top of you
And give it to you for a hour or two
until you cum I
Wannna hit it from the back
Ooo stroke, stroke for a minute or two
Because ya so tight
Booty hung right
Got her tongue right
Ride with me
To the sunlight
We can have a little Sex in the City baby
You can be Carrie
I'm a be Mr. Biggs
Cause you so fine
And you just right
But you look much better with me
So let me manage ya girl
And did I eva tell ya
That it's nice to know ya
And you know I wanna
[Chorus:]
A Freak in morning
A Freak in the evening
Just call me up and I'll be there when you need me
When ever you want me you can come and see me
Cause you know just what to do
You give me the business
Give me the business
Give me the business
You give me the business
Shawty give me the business
If you know exactly what I wanna do (You want it too)
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
(Can I give you the business shawty)
(Can I give you the business shawty)
(From the show to the afterparty)
Baby I'm a give the business to you
[Bridge:]
Lets talk about that business baby
It's more than just a 8 letter word
It describes me and you
And what we do
Hold on this shit is so good, I gotta repeat fa ha
Ya, see you been playing all night
Now its time to handle business baby
Keep goin hard on ya job when ya do it
Ma, you drive me crazy
You drivin me crazy when ya
Give me the business
G-give me give me, g-give me give me, give me the business
G-give me the business
Shawty give me the business
If, if, if, if you know exactly what I wanna do
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
(Can I give you the business shawty)
(Can I give you the business shawty)
(From the show to the afterparty)
Baby I'm a give the business to you
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
Fresh off a triumphant sold-out tour debut, a headlining performance at The White House, a critically-acclaimed, chart-topping album, and an appearance at Coachella that garnered rave reviews from spectators and media alike, DJ Lance Rock and the cast of YO GABBA GABBA! are heading back on the road with YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! to play to enthusiastic fans on a 60-city tour across North America. Today’s hottest live show for families will make stops at top theaters, arenas and amphitheaters throughout North America, starting August 27 in Bethel, NY and ending in Dallas, TX on December 12. YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! is produced by S2BN Entertainment in association with Wildbrain Entertainment and The Magic Store.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wildbrain/44243/
Zhang Xinyuan, born in Wuhan, Hubei Province, graduated from the Central Academy of Drama in 2012, BA of
performance. In 2008, her self-made images ignited online communities in China. Heavy-eyebrowed and flame-lipped,
but also chaste and ethereal, her images are both polarized and harmonious, no wonder they received so explosive
acclaiming and spreading.
From then on, Zhang Xinyuan becomes a fashion icon and favored by various media and industries, her images even
initiated a tide of retro-styling in the youths of China. Instead of stopping on that, Miss Zhang keeps on sharpening her
art language by the grindstones of her unique aesthetic taste, say-no-to-vulgarity attitude, and oriental wisdom. With the
love to public art, Miss Zhang has crossover-cooperated with various artists and stylists, and become a rising star of
arts, which made her the cover star of I-D, a famous British fashion magazine, in Mar.2012. The next month,Apr.2012,
her high-profile photo album Girlfriend On The Cliff became the top one seller in the Amazon list of photographic books,
and one of the best-sellers of Motie Company, who has published this book. Sold out in various online shopping sites,
Dream Raider studio and Motie Company printed other batches of copies, all of which had been sold out now.
X-treme Skating took over Mei Foo Skate park last weekend. The truely brave served it up rough and fresh with killer jumps, flips and bone crushing pavement hits as they competed in 4 different categories for top prize. Skateboarding is becoming a cult following in Hong Kong and SO-U.TV can't get enough.http://www.so-u.tv/playVideo.php?contestid=&id=4231
Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year Friday in a ceremony honoring top public relations executives and celebrating women in communications.
Nicols was one of three public relations professionals chosen as an honoree for the 26th annual award. The other finalists were Carrie Fox, president of C. Fox Communications, and Lisa Throckmorton, chief operations officer at SpeakerBox Communications. The three finalists represent women who have led some of the most influential communications campaigns in the District and across the country.
“This is a phenomenal honor and I am humbled to be surrounded by such exemplary leaders in the field who are dedicated to mentoring and supporting the next generation of public relations professionals,” said Nicols. “It is a special privilege to join the ranks of previous PR Woman of the Year recipients including Hager Sharp’s own cofounders Susan Hager and Marcia Sharp, as well as our CEO Jennifer Wayman and executive vice president Debra Silimeo.”
Nicols was presented the award by Silimeo, the 2010 PR Woman of the Year, at Friday’s luncheon.
To view the multimedia release go to:
http://www.multivu.com/players/English/7695751-2015-wwpr-woman-of-the-year-award/
ABB, the leading power and automation technology group, and Green, one of the top information and communications technology (ITC) service providers in Switzerland, today announced the official opening of Green’s new Zurich-West data center expansion based on direct current (DC) technology.
Green’s facility, which employs HVDC-capable HP servers, is the most powerful application of DC in a data center to date. Performance tests showed that Green’s new power distribution system is 10 percent more efficient than for comparable alternating current (AC) technology. In addition, investment costs for the system were 15 percent lower than for an AC system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/abb/53827/
