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The summer is now synonymous with gazing at your Cheetos snacks and letting your imagination run wild – pondering, “is that a dog? a unicorn? a sailboat? a Flamin’ Hot cat?” For imaginative snackers, each Cheetos shape offers the opportunity to find the unexpected, and potentially be rewarded for it. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack. Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a-lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won you a tropical vacation. A guitar? Your very own custom electric guitar and concert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes. To view the multimedia release go to: https://www.multivu.com/players/English/8357851-cheetos-win-what-you-see-contest/