Perfumes are all about dreams—and about the power of scents to make our dreams come true. At Bond No. 9, the New York-centric perfumery, we the scent-makers had an ongoing dream of our own ever since our business got started in 2003. That dream was of a New York neighborhood where absolutely everyone wore fragrance—executives ... professionals ... careerists ... bon vivants ... singles ... marrieds ... mothers and fathers ... shopkeepers ... bank tellers ... doormen ... postmen ... taxi drivers ... bus drivers ... even the pizza delivery guys.
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