The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
4-hour preschool television channel Sprout is celebrating the season with everybody’s favorite furry red monster, Sesame Street ®’s Elmo, live on The Sunny Side Up Show on Tuesday, December 13 from 9:00 a.m. – noon ET.
Elmo will guest star, along with hosts Liz and Chica the Chicken, to sing holiday songs, read birthday cards, and share wishes from families all over the country. Emmy Award®-winning performer and producer Kevin Clash is Sesame Street’s Muppet Captain and force behind Elmo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48463/
A Squared Entertainment and By Kids For Kids Co. team up with CreditReport.com to launch Warren Buffett’s Secret Millionaires Club “Learn and Earn” financial literacy promotion. An expansion of the Secret Millionaires Club animated series that features Warren Buffett mentoring a group of kids through their own business adventures, key aspects of the campaign include: the “Learn and Earn” promotion, which offers educational materials for kids in grades 3 – 6; the “Grow Your Own Business” Challenge — based on Mr. Buffett’s financial lessons — which invites kids to submit ideas for their own entrepreneurial endeavors for the chance to win $5,000 with finalists given the opportunity to present their business ideas to Mr. Buffett himself in his hometown of Omaha; and the premiere of the first Secret Millionaires Club television special debuting October 23 (1 p.m. ET) on The Hub TV network.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51713-creditreport-com-learn-and-earn-secret-millionaires-club-warren-buffet
Plastics Make it Possible® has partnered with celebrity fashion stylist, writer and television personality George Kotsiopoulos to launch a year-long series of videos and exclusive online content which showcases the innovative uses of plastics in fashion design and accessories currently found in retail stores and on the runway.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americanchemistry/49624/
Cox Communications is excited to offer its new superior TV experience, the Plus Package, available with Cox Advanced TV, bringing customers access to new features that will change the way they watch and experience television. Available in the Plus Package is the Trio guidesm – A new, advanced interactive programming guide; whole home DVR service; additional DVR storage space; additional high-definition channels and Zone Channels. The crown jewel of the Plus Package subscription is access to Cox's innovative and highly-anticipated Trio program guide, giving customers everything they've been asking for. The Plus Package will change the way customers view their favorite programs and discover new ones.
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/43772-cox-announces-plus-package/
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
EPIX, the premium entertainment channel, video-on-demand and online service announced today that it will preview its original EPIX Picture, The Captains, at this year’s Comic-Con® in San Diego on Friday, July 22. William Shatner will talk about the original documentary he produced and directed, an in depth look at the actors who have played Star Trek Captains in the films and television shows. Avery Brooks, who played Captain Benjamin Sisko in Star Trek: Deep Space Nine, will join Shatner on a panel at Comic-Con moderated by Kevin Smith Friday, July 22, which will include exclusive clips and an audience Q&A.
To view Multimedia News Release, http://multivu.prnewswire.com/mnr/epix/50768/
