The View’s Elisabeth Hasselbeck hosted the ninth-annual More Magazine/Fitness Magazine Women’s Half-Marathon in Central Park on Sunday, April 15. More than 7,200 women participated in the race—the largest women’s-only half-marathon in the country—established by More and Fitness magazines, in partnership with New York Road Runners. Hasselbeck participated in the race for the second straight year, besting her 2011 time by more than four minutes and finishing in 1:40:05. She ran in support of Team NoGii to raise money for Celiac Disease research, as well as Team Red, White and Blue, to support America’s war veterans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55061-more-fitness-magazine-womens-half-marathon-ny-elisabeth-hasselbeck
http://www.youtube.com/watch?v=SpSsWIYGij4[EXTRACT]
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Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
Avon Products, Inc. today announced that Jon Bon Jovi will serve as the face of “Unplugged” fragrances for him and for her, two new scents that exude passion, soulfulness and intensity. The partnership unites a rock icon and a major force in beauty, both of whom are dedicated to charitable efforts.
“Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades,” says Jon Bon Jovi. “Their philosophy of empowerment sends a strong message and I’m pleased to partner with them,” says Jon Bon Jovi.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52896-avon-jon-bon-jovi-face-of-his-hers-unplugged-fragrances
In the 2011/2012 vacation season, Riu Hotels & Resorts will open four new hotels in Mexico, Caribbean and Costa Rica and overhaul four more. Riu Hotels & Resorts is one of Apple Vacations’ most popular hotel chains. In 2011, 10 Riu Hotels in Mexico, the Caribbean and Costa Rica were awarded the Golden Apple Award for exceptional service, quality and value, as rated by Apple Vacations’ customers.
“Apple Vacations has had a long and successful partnership with Riu Hotels,” said Sandy Babin, Apple Vacations’ Vice President of Marketing. “Since 1998, Apple Vacationers have enjoyed Riu Resorts, referred their friends and returned time and again to experience Riu’s exceptional service and consistency.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/55585-apple-vacations-riu-hotels-and-resorts
ChildObesity180 today launched a new initiative, the Active Schools Acceleration Project (ASAP), in the continuing effort toward reversing the trend of childhood obesity. Because of their strong support for Let’s Move!, her initiative to solve the problem of childhood obesity within a generation, First Lady Michelle Obama encouraged participation in the competition with a new video message.
ASAP, in a commitment with The Partnership for a Healthier America (PHA), is conducting a national competition to identify and reward the most creative, impactful, and scalable school-based programs and technological innovations that promote physical activity for children. The contest will award a total of $500,000 in prizes, with individual awards of up to $100,000. In addition to monetary awards, top winners will advance to participate in funded pilot studies aimed at expanding both reach and impact.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54594-childobesity180-innovation-in-physical-activity-competition-for-let-s-move
Bianor today announced a partnership with PR Newswire, the global leader of marketing and communications solutions, bringing PR Newswire’s customers’ multimedia news content directly to their connected devices, including internet TV and gaming consoles via Bianor’s iMediaShare application.
Bianor’s iMediaShare, the complete end-to-end push-to-TV platform, represents a great opportunity for users of PR Newswire’s broadcast and multimedia services, offering the interactive consumer the invaluable ability to access on-demand news content on a television, engaging their target audiences in a more dynamic way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55187-pr-newswire-bianor-deliver-on-demand-video-content-imediashare
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
DonorsChoose.org, the online charity that makes it easy for anyone to help students in need, announced today that Kia Motors America (KMA) has made a $1 million commitment to public schools as part of the citizen philanthropy organization’s first-ever national partnership with an automotive brand. Kia’s donation launches a Double Your Impact campaign with DonorsChoose.org, designed to fund 50 percent of classroom projects near Kia’s network of more than 755 retail showrooms across the country as well as the company’s U.S. headquarters in southern California and assembly plant in southwest Georgia. By matching community donations, KMA will bring more than $2 million of classroom projects to life and the offer is available until all funding is applied to classroom projects.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57176-kia-corporate-social-responsibility/
According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
ZapBoomBang Studios releases its inaugural project today: an original song on iTunes that was created in partnership with a local nonprofit, a GRAMMY- winning producer, and a handful of award-winning artists. It’s Out There Waiting will be sold on iTunes for $1.99 with a companion digital booklet about the making of the song. In addition, the It’s Out There Waiting music video can be purchased on iTunes for $1.99. All proceeds from iTunes sales will be donated to the children’s nonprofit Purple Songs Can Fly, who co-created the single. The song and digital booklet can be purchased at http://itunes.apple.com/us/album/its-out-there-waiting-feat./id571241651?i=571241851. The It’s Out There Waiting music video can be found at http://itunes.apple.com/us/music-video/its-out-there-waiting-music/id573793381.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58824-zapboombang-purple-songs-can-fly-song-to-benefit-children-with-cancer
Today, Joint Juice, Inc., a leading San Francisco-based nutrition company, and legendary quarterback Joe Montana announce their second year in partnership, with the introduction of Joe Montana’s Joint Health Training Camp. The goal of the training camp is to encourage Americans to focus on their joint health and gain general fitness so they can get back to doing what they love. Developed with the assistance of a professional trainer, Joe Montana’s Joint Health Training Camp combines a 30-day regimen of simple exercises with nutritional tips to inspire people to get on a path to healthier joints. Regular exercise is essential to maintaining healthy joints, and an exercise regimen of just 30 minutes several days a week helps strengthen the muscles around the joints to keep them functioning properly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56590-joint-juice-joe-montana-launch-joint-health-training-camp
