Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
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The 2011 China (International) Urban Development Co-operation and Tourism Destination Brand Marketing Summit was held in Sanya, Hainan province from the 19th to the 22nd of November 2011. This is the first major annual meeting bringing together advertisers in the travel field from both within and outside of China. The event was jointly hosted by the China Association of National Advertisers – Tourism Advertisers Branch, the Hainan Tourism Development Commission and the municipal government of Sanya. Attendees included Gu Xiulian, vice chairman of the standing committee of 10th National People’s Congress of China; Zheng Silin, vice chairman of the Foreign Affairs Committee of the National People’s Congress; as well as representatives from the China National Tourism Administration and from renowned world travel destinations including the Seychelles, Turkey and Mexico. Cui Feng, deputy director of co-organizer Lushan Scenic and Historic Interest Administration Bureau and general manager of Lushan Tourism Development was also in attendance. Mt. Lushan was named at the event as one of the award-winning scenic spots.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53430-china-urban-development-co-operation-tourism-brand-marketing-summit
Longines, the Swiss watchmaker, was the Official Watch and Timekeeper of the 138th annual Kentucky Derby at Churchill Downs. As the Official Timekeeper of the Derby, Longines had a strong presence at Churchill Downs and other Derby affiliated events.
Chronograph watches from the new Longines Saint-Imier Collection, named after the company’s birthplace, were ceremoniously awarded to I’ll Have Another’s winning owner J. Paul Reddam, trainer Doug O’Neill, and jockey Mario Gutierrez by Jennifer Judkins, U.S. Brand President for Longines, and Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines at the exclusive Winner’s Party on Saturday, May 5th to celebrate the “timely” victory of 2:01:83 by the triumphant thoroughbred.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55858-longines-official-watch-timekeeper-of-kentucky-derby
Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/40584/
Visit http://www.mozomarketing.com for more information on marketing Pittsburgh. If you are looking for marketing services in the Pittsburgh area, check out Mozo Marketing at our website above.
Visit http://www.mozomarketing.com for more information on marketing Pittsburgh. If you are looking for marketing services in the Pittsburgh area, check out Mozo Marketing at our website above.
Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed.
The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.
For those in the creative fields, anticipating and adapting to change -- from the tools they’re using at work to the people they’re interacting with to the audiences they’re targeting -- has become part and parcel of the job. A new research guide, The Creative Team of the Future, explores key trends shaping the marketing and design fields, and how industry professionals can prepare for and capitalize on upcoming changes.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/roberthalf/50678/
At Kaplan University, our main focus in developing our online MBA programs is career development. We believe the time and effort that is required to obtain a master’s degree online should be apparent the first day the student begins their new career. Earning an MBA could be a step in the right direction towards a fulfilling and satisfying career.*
Kaplan University’s Master of Business Administration online offers students the tools to understand the relevant knowledge and proficiencies, and to apply what they have learned in class at work. Our unique distance learning MBA program is designed to accommodate students that work full time. You can attend class virtually anywhere you have an Internet connection, and the coursework material is available to you at any time. Students can pursue their goals and complete their MBA online for a brighter future.
Kaplan University strives to put our students first. We have our fingers on the pulse of what is going on in the business world and integrate that knowledge into our courses. At Kaplan University, we are proud to offer our students resources to help them succeed in their pursuit of continuing education. Our instructors care about their students and are available to answer questions or offer support.
* Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“We’re very proud of our MBA program. The MBA Program enables students to develop a portfolio of practical, resume building experiences while they’re still in school. What they can do with that is really demonstrate that they know what business is about and they know how to manage and lead projects.
I think one of the things that we’ve worked very diligently toward is to build a curriculum that provides students with real world experience so that they’re able to that the skills that they’re earning in the classroom, learning in the classroom and carry those immediately into the workforce.
The one thing that I would have to say that Kaplan [University] afforded me that other programs I looked at did not afford me is the practical use of every course and I can take it right from the classroom right to my work every single day.
We have specializations in marketing, management, finance, entrepreneurship which is very popular, international business.
An emphasis in International Business with all of its aspects from Human Resources to International Finance, International Projects, and International Marketing; that is something that I think will help me greatly especially in the consulting field.
What they’re able to say with the MBA is that they’ve got areas of expertise in Finance and Economics and Accounting and that they’ve got the skill set that goes beyond what somebody with a bachelor’s degree would have.
All of a sudden my supervisor is realizing that I’m being underutilized, so now I have more responsibilities that are more challenging.
The challenge is there for sure, but it’s the tools like the Writing Center, the Math Center- the things that make a student be able to succeed.
You will find help and assistance from the beginning. Your academic advisor, the financial advisor, and every step you will always have somebody that will be there right by your side.
I’ve had many students contact me years after they’ve completed their degree and say it was because of having earned my MBA I’m now working in a different capacity; working in a leadership role, working as a VP, working as a CEO at a small corporation. Or many students go off and start their own business because they got the confidence of the skills that they’ve gained.
If you want your MBA, I can just tell you- Kaplan [University] is your first choice, it is. The structure of th
