Mike Rowe has teamed up with Lee Jeans to share his common-sense philosophy on denim – a straight-forward approach that mirrors the 120-year-old brand known for its authentic quality. Rowe, creator and star of the Discovery Channel’s “Dirty Jobs,” is not shy about what he looks for in a pair of blue jeans. “It’s pretty simple,” said Rowe. “They should last. They should fit. They should fade. They should never cost more than fifty bucks. And they should be blue.”
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Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
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Rapid urban growth in emerging nations has rarely been accompanied by foresight and planning. As economies expand, sucking more and more people into towns and cities in search of jobs and prosperity, the up-shot has too often been uncontrolled development, scant regard for building standards and an ugly urban sprawl.
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The choices are endless—fiction or non-fiction, then, maybe science fiction, a thriller or a chick-lit book? Finally, which author? A recent Harris Poll showed that Americans are reading, but what are they reading? And, who are their favorite authors?
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