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Back by popular demand, the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign is kicking off Catch A Boat 3.0, an online fishing tournament that includes a sweepstakes to win daily prizes or the grand prize boat, motor and trailer. Beginning November 29, 2010 at noon ET, boaters and anglers are invited to take part in TakeMeFishing.org’s interactive game for a chance to reel in the grand prize Stratos fishing boat, provided by the North American Fishing Club (NAFC). NAFC is also offering players a 30-day free trial membership, which includes a free issue of North American Fisherman. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/catchaboat/47487/

Procter & Gamble (NYSE:PG) and Walmart (NYSE:WMT) will premiere their second made-for-TV family movie, \

J. C. Penney Company, Inc. (NYSE: JCP) today announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48220/

The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament. To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go