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Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education. Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen. To view the multimedia release go to: http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/

Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences. To view the multimedia release go to: https://www.multivu.com/players/English/7926154-sephora-virtual-artist-cheek-try-on-color-match/

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THUMBNAILS ARE CRITICAL!! This video describes the essential design elements of an effective thumbnail THAT WILL GET CLICKED. https://johnastrab.com/design-killer-thumbnails/ Thunmbnails are extremely important on YouTube. They are the Element that grabs people's attention much more so than titles. Thumbnails are your chance to evoke emotions from your potential viewers. you should use the thumbnails to the utmost ability to grab eyeballs. this video explains the importance of thumbnails and discusses the design elements that make them very effective. There are certain things like color, images, fonts, and overall design that will get your video clicked before your competition. YouTube is a visual medium. And thumbnails should be designed to have the most visual impact that they can . Most YouTubers are very lazy when it comes to designing good thumbnails. They either use a freeze frame from the video or a template that they use over and over again. Crafting a good thumbnail is your chance to leave in front of the competition.