In a ground-breaking collaboration, Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas (6-9 January 2015).
The technology consists of a connected car and helmet prototype that will establish 2-way communication offering proximity alerts to Volvo car drivers and cyclists and thereby avoid accidents. No car manufacturer has previously put a stake in the ground to help address the problem by using Connected Safety technology – until now.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech/
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
Beneful® is demonstrating its passion for dog parks again this year by lending a paw to support more than a dozen communities in their effort to improve or build local dog parks. Through its Beneful Dream Dog Park Project, the Beneful team will provide a mix of financial support, hands-on volunteerism and a variety of new resources to share its dog park expertise available at DreamDogPark.com for fellow dog lovers looking to bring their dog park dreams to life. Beneful is also teaming up with crowdfunding site GoFundMe to encourage more dog lovers to seek and provide financial support for dog park improvement and building projects across the country.
“Beneful has been supporting dog parks since 2010, and in the past six years, we’ve learned a lot about the positive impact dog parks have on communities by experiencing it first-hand with our own four-legged friends,” said Brent Gleckler, Beneful brand director and owner of Louie the Bolognese. “That’s why we’re thrilled to provide continued financial support, grow visibility of dog parks with GoFundMe, and share our expertise through this year’s expanded Dream Dog Park Project.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7836151-beneful-dream-dog-park-project/
ATA Karate For Kids is a specialized program created exclusively for children. The Karate for Kids program includes two age groups. Pre-school karate for kids classes are for children ages 3-6 and the karate for kids classes for children ages 7 through 12. The foundation of the martial arts ATA curriculum is the ongoing ATA review and development of life-skills such as positive mental attitude, high goal-setting, perseverance, self-control and confidence.
Karate For Kids training is designed to be fun and fulfilling for each student. This is because Taekwondo is an individual activity rather than a team sport. Therefore every student is an active and valuable participant in class. They work out with kids their own age and size under well-supervised conditions, and progress at their own pace.
Through personal growth and achievement, students advance with a martial arts belt rank but are also acknowledged for outstanding performance in martial arts class, school, home, special events, or in tournament competition.
A 100-year-old woman has attended a movie theater for the first time in her life. Juana Franco Echeverría, originally from El Salvador and currently living in Los Angeles, had the opportunity to experience her first movie alongside her beloved family and friends and chose Holy Week to watch SON OF GOD, the film about the life of Jesus Christ.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7179351-arenas-entertainment-son-of-god-film-100-year-old-woman
Epoch Everlasting Play (EEP) kicked off the holiday shopping season with a special pop-up experience to celebrate the retail launch of the globally popular Calico Critters new Town series. The series, first introduced in 1985, features beautiful, richly detailed animal figures that live like humans with a focus on “Nature, Family and Love.” The collection is now available at specialty stores nationwide and online at Amazon.
The world of Calico Critters came to life at Stella’s Exclusive Town Tea at Lady Mendl’s Tea Salon in New York City. The dazzling interactive day of play featured life-size replicas of the playset fun including a chance to step inside Stella’s Designer Studio, taste testing at the Chocolate Lounge and Gelato stands and a first-ever look at the new Calico Critters animated series debuting on Netflix on November 1st in the U.S., Canada, the U.K., Australia, New Zealand, and Japan. Other countries in Europe and Asia will launch in their respective languages on December 1, 2018.
To view the multimedia release go to:
https://www.multivu.com/players/English/8421351-calico-critters-interactive-new-town-series/
Halloween Wars returns to Food Network for its fourth season, premiering Sunday, October 5th at 9pm ET/PT. Witness five teams, consisting of a pumpkin carving expert, a cake decorator, and sugar artist, as they battle it out over four episodes to create heart-stopping Halloween-themed displays, guaranteed to scare the daylights out of viewers. Hosted by Justin Willman Cupcake Wars), each week the teams go head-to-head to create different themed pumpkin displays. One team is eliminated each episode by the judging panel, made up of renowned cake decorator Shinmin Li and Emmy®-nominated make-up artist Brian Kinney, and a rotating panel of celebrity guest judges, including Naomi Grossman American Horror Story: Asylum), Francia Raisa The Secret Life of the American Teenager), Adi Shankar (film producer of The Grey and Dredd), and Lew Temple The Walking Dead and The Devil’s Rejects).The last team standing wins the title of Halloween Wars champion and a $50,000 grand prize.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7045259-food-network-halloween-wars-season-4/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Hier passt einfach alles zusammen: Lebensfreude, Freiheit, über alle Maßen Sonne und die Liebe zum Kult. Kurz: The way of life, wie ihn der Sonnenscheinstaat Kalifornien lebt. Wo ließe sich da ein Fahrzeug wie der offene Beetle besser vorstellen als auf der L.A. Auto Show? Bereits das Käfer Cabrio genießt ganz besonders in Kalifornien Legenden-Charakter. Entsprechend heiß erwartet wurde auch der Nachfolger dieser Ikone. Und die Fans des Beetle Cabrios werden nicht enttäuscht: Charme und Stil des Inbegriffs von Lebensfreude sind erhalten geblieben, und technisch ist das neue Cabrio up to date!
Epson and 4Wall Entertainment help deliver the ultimate projection mapping experience for UNLV Runnin’ Rebels basketball fans. 4Wall Entertainment, a leading event equipment company specializing in providing quality lighting and video equipment, chose Epson Pro L25000U Laser WUXGA 3LCD projectors to power UNLV’s immersive pregame experience through the art of projection mapping across Tarkanian Court at the Thomas & Mack Center.
To bring Tarkanian Court to life, 4Wall Entertainment and Epson joined forces to identify and deliver a reliable laser projector solution that seamlessly merged with oogoog productions content and distribution system. Utilizing the pixel mapping technique for accurate tracing of all lines of the court, and alpha mask creation for pinpoint accuracy, the pregame show includes 3D modeling, motion graphics, video and text overlays. Eight Epson Pro L25000U laser projectors are installed above the court and programmed to converge together displaying one large image over the entire court. From sharper images and brilliant colors, to flexibility without drawbacks of restrictive technology equipment, Epson laser projectors provide the utmost support needed for a larger-than-life pregame experience. View live video of the pregame show here, vimeo.com/258161237/2607a7b8f0.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820756-epson-4wall-entertainment-projection-mapping/
