If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
The Prostate Cancer Foundation (PCF) and Major League Baseball (MLB) are once again teaming up to hit home runs for prostate cancer research and encourage fans to “Keep Dad in the Game” as part of the yearly celebration of Father’s Day and annual Home Run Challenge.
This year Joe Torre, MLB’s Chief Baseball Officer, Hall of Famer and prostate cancer survivor, encourages baseball fans everywhere to support PCF’s efforts to end prostate cancer by delivering an important public service announcement, “to step up to the plate, help save lives and get one step closer to finding a cure.”
“Joe has been a great partner in our progress toward improved treatment outcomes and an eventual cure,” said PCF Founder and Chairman Mike Milken. “His work as well as those by MLB and all 30 Clubs has helped us raise more than $45 million for research programs that are saving thousands of lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7729251-pcf-and-mlb-prostate-home-run-challenge/
Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched Access Better Coverage.org, a new website designed to educate consumers about the ABCs of health coverage and access to prescription medicines.
The new site introduces important resources to help people better understand how health insurance works and what to expect from their coverage, including a series of white board videos explaining basic insurance terms like deductibles, copays and coinsurance, and how formularies and tiers work.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350551-phrma-health-insurance-access-better-coverage/
NEW YORK, NY (February 27, 2018) –– Kahlúa, the number one coffee liqueur in the U.S. and hero ingredient in your favorite cult cocktails, brings consumers the next iteration of a classic with the launch of the Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee…and in a can. It’s the perfect blend of Kahlúa, coffee and Vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
How does it work? The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately (with a friend, of course). To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504351-kahlua-rtd-espresso-style-martini/
Over 35 million Americans who grew up in the free spirited '60s and '70s are finding their sex lives challenged. Whether they are in long term relationships or rediscovering midlife dating, most women over 50 are dealing with vaginal dryness, a common symptom of menopause. Fortunately, baby boomers are finding non-hormonal solutions to help maintain a healthy sex life.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7288651-replens-silky-smooth-lubricant-vaginal-moisturizer/
Neighbors across the country will soon have an exciting opportunity to help change their communities for the better through State Farm Neighborhood Assist®. This philanthropic program awards 40 causes a $25,000 grant. Anyone in the United States can submit a cause beginning March 9 through March 30. Ultimately, voters will decide which community improvement projects win big.
Returning for its fourth year, State Farm Neighborhood Assist asks individuals to identify causes that would help make their communities safer, stronger and better-educated. Up to 4,000 causes will be accepted. The State Farm Youth Advisory Board (YAB) will then narrow down the field, using a scoring rubric to identify the top 200 submissions. The public will have a chance to vote 10 times a day from May 14 through June 3 for their favorite causes from the list of finalists. The 40 causes that receive the most votes will win a $25,000 grant. The nominations and votes will be accepted exclusively through a free Facebook app.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/
A Primal Wisdom, 2d. Ed. Explains why finding the asymmetric balance or sweet spot between cooperative behavior and competitive behavior is the key to resolving issues, and the key for setting the best course for any social, economic or political system, and for achieving the highest and best level of operation of the system. This is so because it is natural. John Forbes Nash applied the co-opetition concept to Game Theory in business. Years before that, your author V. Frank Asaro coined the word co-opetition and applied the theory universally. Find out more at http://www.bettieyoungsbooks.com/authors/FrankAsaro/apw.htm Non-fiction, self-help, political philosophy
Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
For children in hospitals, sometimes the best medicine and moments of joy can come with four paws, a wet nose, and a wagging tail. Today, the Joy in Childhood Foundation, the independent charitable foundation powered by Dunkin’ and Baskin-Robbins, is launching its Dogs for Joy program to bring in-residence dogs to children’s hospitals nationwide. Dogs in this program are bred and trained as service dogs but “work” full-time in children’s hospitals. Through more than $2M in initial grants the program will dramatically increase the number of in-residence dog programs in pediatric healthcare settings around the country and the prevalence of animal-assisted therapy as part of treatment.
To view the multimedia release go to:
https://www.multivu.com/players/English/8444851-joy-in-childhood-foundation-unleashes-dogs-for-joy/
On January 13, 2019, the Cantor Fitzgerald Relief Fund (“Relief Fund”) directly handed out $1,000 Payoneer® prepaid cards to approximately 4,000 families in Puerto Rico who are still recovering after Hurricanes Irma and Maria devastated the island.
More than 200 volunteers from Cantor Fitzgerald and its affiliate companies BGC Partners and Newmark Knight Frank, along with New York community volunteers and clients from Banco Santander and Scotiabank, distributed $4 million at the Roberto Clemente Coliseum in San Juan, Puerto Rico.
The Relief Fund worked directly with the office of Carmen Yulin Cruz, San Juan Mayor, to organize the effort and identify the families in need.
To view the multimedia release go to:
https://www.multivu.com/players/English/8467851-cantor-fitzgerald-puerto-rico-relief-fund/
Growing your business can be difficult, but if you are up for the challenge then you have come to the right place. We are here to help grow your business or blog. These 8 simple tips are guaranteed to build trust in your customers and make you more money. https://www.youtube.com/watch?v=fSyJsJacF6M
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wipi shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, missing out on feeling – and sharing – the moments of joy they crave.
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.
“With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful,” said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. “Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
