ARTIST: Mike Elrington TITLE: Build You Up (To Cut You Down) PRE-ORDER/BUY: http://smarturl.it/BuildyouUp RELEASED: 29/03/2015 LABEL: Supersonic Media
(C) 2015 Supersonic Media
Blistering guitar playing that would make Clapton proud” stats Forte Magazine. “One of the most exciting acts to come out of Australia in many years!” raves Blues Revue Magazine.
http://www.supersonic-medie.co.uk
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
Playing the harmonica, dancing, bowling: For Brookdale Senior Living resident Dorothy Plummer, these longtime passions bring purpose as well as pleasure to daily life. What may be surprising is that Plummer is not only 103 – she is living with dementia. Plummer embodies Brookdale’s mission of person-centered care, which focuses on sustaining individual interests and daily routines to give meaning to each person’s life. As part of National Alzheimer’s Disease Awareness Month, Brookdale is offering a free downloadable journal to help others with dementia look for ways to live life to the fullest.
“When people hear someone has Alzheimer’s, the label of the disease can unfortunately replace who the person is,” said Juliet Holt Klinger, senior director of dementia care for Brookdale. “Their life becomes shaped by the diagnosis. The things they love to do may be taken away when they don’t need to be. This can cause disengagement, potentially leading to depression, isolation, loss of appetite, weight loss, and even falls.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7722151-brookdale-senior-living-alzheimers-awareness/
For three decades, Bonterra Organic Vineyards (“Bonterra”) has been inspired by the purity of organic fruit grown in its Mendocino County vineyards. Celebrating its 30th year of organic farming in 2017, Bonterra has evolved from a niche label catering to a small but passionate audience to the U.S.’ leading wine made from organically grown grapes, with year over year growth significantly outpacing the broader wine category. Today, Bonterra will be recognized as American Winery of the Year at the annual Wine Star Awards ceremony hosted by Wine Enthusiast magazine in Miami, Florida. It will be the first time the American Winery of the Year award is bestowed on a vintner dedicated to organic farming, and signals the blossoming acclaim and popularity of this once-niche segment of the wine landscape.
To view the multimedia release go to:
http://www.multivu.com/players/English/7990251-bonterra-vineyards-30-years-organic-farming/
