As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
The latest test drive marks the final chapter in a three year long project which has seen the development of the next step in autonomous driving technology. Since 2009, Volvo Car Corporation has been the driving force behind the EU funded SARTRE project (Safe Road-Trains for the Environment), bringing vehicle platooning technology one step closer to becoming a reality on Europe’s roads.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56600-volvo-car-corporation
U.S. Transportation Secretary Ray LaHood today joined National Highway Traffic Safety Administrator David Strickland and Safe Kids President and CEO Kate Carr for the kick-off of Child Passenger Safety Week to remind parents and caregivers to make sure that they are properly using and installing their child safety seats. A new National Highway Traffic Safety Administration (NHTSA) survey shows that parents are making five significant mistakes when using car seats and booster seats. It also found that one in five parents do not read any instructions when installing seats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57925-nhtsa-child-passenger-safety-week-2012
Black & Decker® (NYSE: SWK) brings innovation to the screw driving category once again with the introduction of the GYRO™ 4V MAX* Lithium-ion Rechargeable Screwdriver (BDCS40G), the world’s first motion-activated screwdriver that controls variable speed and direction. The variable speed feature and direction change that occurs with a twist of the wrist provide improved control while screwdriving compared to rechargeable screwdrivers on the market.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57534-black-and-decker-gyro-screwdriver-motion-activated-variable-speed
Today, the all-new MICHELIN® Pilot® Sport A/S 3 tire hits the market in time for the summer driving season. The latest tire in the Michelin ultra-high performance portfolio uses a unique tread design and additional innovative Michelin technologies to provide very high levels of both dry and wet grip for enhanced confidence and control in a variety of weather conditions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62285-michelin-pilot-sport-a-s-3-tire-now-available-2013
Just in time for Earth Day, eco-friendly drivers in the market for a new car can see which models the experts recommend in the list of 10 Best Green Cars of 2013 by the editors of Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
In recent years, Green Cars really have gone mainstream. Several of the best-selling cars in the country are now being offered in hybrid, diesel or even pure electric form, giving buyers the ability to drive the car they want with the powertrain they prefer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60816-kelley-blue-book-kbb-com-names-10-best-green-cars-of-2013
Volvo Car Group reveals a number of user-friendly safety and support technologies that will be introduced in the all-new Volvo XC90 at the end of 2014.
“We are introducing the first Volvos with autonomous steering to avoid accidents and make driving more comfortable,” says Thomas Broberg, Senior Safety Advisor Volvo Car Group.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61938-volvo-car-reveals-safety-support-features-XC90
