Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
No doubt about it, frozen foods are hot! Americans spend more than $49 billion on frozen foods annually. Last year, 26% of all U.S. grocery shoppers shopped the frozen food aisle more frequently, and 43% of millennials bought more frozen items*.
What’s Turning Up the Heat?
Today’s innovative frozen products offer something for everyone:
Brands and product lines are aligned with new health trends, changing dining habits, and dietary requirements – whether you are looking for vegan, gluten-free, non-dairy, ethnic, organic…the frozen food aisle has it all.
You don’t have to sacrifice delicious dishes and trendy flavors just because you’re in a hurry. The freezer aisle offers quality, ready-to-eat full meal, single serve and small plate options – high proteins, low carbs, indulgent flavors, healthy veggies, fruits and more.
If you’re a foodie, you can “up your game” and elevate the food experience with versatile high-end frozen products, savory ingredients and entertaining-quality appetizers and desserts, sure to impress family and guests.
To view the multimedia release go to:
https://www.multivu.com/players/English/8465651-nfra-march-2019-national-frozen-food-month/
MAMMA MIA! You can’t say it without an exclamation point and you can’t say it without smiling. Two simple words of this famous Italian expression sum up a world of emotion, from celebration to exasperation. It’s bold, it’s fun and it captures a life filled with character, and now there’s a wine to match. Available nationwide this summer, Mamma Mia introduces Mamma Mia Red Blend and Mamma Mia White Blend, wines to share around crowded tables filled with family, friends, laughter and—and of course, delicious food.
Mamma Mia wines boast Italian roots, Vino d’Italia, so all of the fruit for the wines is sourced from Italian vineyards. The wines are made and bottled in Puglia, Italy, located in the heel of Italy’s boot, by Winemaker Davide Sarcinella who has been making Italian wines since 2000. Creating exceptional wines from both international and local varietals, these wines are characterized by Sarcinella’s vast and unparalleled experiences throughout Chianti and Puglia. In Mamma Mia wines, he strives to make intense, but never too heavy, silky reds and excitingly fresh whites that express the individual personality of the fruit from which they are created.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409458-mamma-mia-wines-u-s-launch/
hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US.
Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, today announces the launch of the Holiday Inn Express® brand’s all-new BREAKFA-moji keyboard, available for free download via the iTunes App Store and Google Play. The new keyboard, a first of its kind for any hotel brand, features 25 playful breakfast characters, and just like the brand’s Express Start™ breakfast bar, offers something for everyone - from cinnamon rolls and sausage to oatmeal and yogurt, and of course, the brand’s beloved one-touch pancake machine.
Jennifer Gribble, Vice President, Holiday Inn Express® Brand, Americas, IHG said: “This year, we have been going big on breakfast, and specifically our one-touch pancake machine, which we think is the smartest breakfast gadget out there. With the launch of our new BREAKFA-mojis, we are further integrating breakfast and technology, giving people a fun and creative way to share their love of breakfast and the many delicious choices available at Holiday Inn Express hotels with their friends and family.”
According to the 2015 Emoji Report1, emojis are the fastest growing language in history, and are used by 92 percent of the online population. Frequent users feel that emojis express their feelings better than words. When it comes to a love of breakfast, the Holiday Inn Express brand believes there is no better way to say “I love pancakes” than through a work of emoji art.
To view the multimedia release go to:
http://www.multivu.com/players/English/7689351-holiday-inn-express-breakfast-emoji/
Steve Wynn’s ShowStoppers celebrated its grand opening on Saturday, Dec. 20 inside the Encore Theater at Wynn Las Vegas. The vibrant production dazzled audiences with its talented cast of 35 singers and dancers, backed by an on-stage 31-piece orchestra. Tickets are on sale now at www.wynnlasvegas.com.
“In the 45 years I’ve been doing this, I’ve never felt as proud or as satisfied with any project I’ve ever been involved with as much I am with this one,” said Steve Wynn, chairman and CEO of Wynn Resorts and executive producer of ShowStoppers. “I was beginning to miss the magic and delicious joy of watching gifted artists perform with great music, and so I hope the public loves the show as much as I do.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7406551-steve-wynn-showstoppers-encore-wynn-las-vegas/
The California Fig industry is excited to announce the excellent quality of the 2015 fresh crop across all varieties – Black Mission, Brown Turkey, Calimyrna, Kadota, Sierra and Tiger Figs. Natural, good-for-you, and tasty California Fresh Figs are available now thru December.
To celebrate the start of the season, award-winning Chef Robert Del Grande of Houston’s highly-acclaied RDG + Bar Annie created five new simple and delicious recipes that highlight the incredible flavor and versatility of California Fresh Figs.
“I really think figs are the perfect fruit. They have texture, flavor, and nutrition,” says Del Grande. “There’s also a sophistication that fresh figs bring to any dish. Elevate a cheese plate or include them as a key ingredient in salads and salsas. Just remember: When you think delicious, think figs. When you think figs, think California!”
To view the multimedia release visit:
http://www.multivu.com/players/English/7587551-chef-del-grande-california-fig-2015/
Inspired by kids and their unfiltered honesty, the iconic Jell-O brand is introducing a new product line to the family: Jell-O Simply Good. Jell-O Simply Good pudding mixes are made with real ingredients like banana, cocoa and vanilla bean and the gelatin mixes are flavored with real fruit juices. Jell-O Simply Good contains no artificial flavors, dyes or preservatives.
“Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients,” said Nicole Kulwicki, Head of Marketing for Jell-O. “Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we’re most excited about is that we’re still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families’ memories for generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926051-jell-o-simply-good/
Capatriti Olive Oil teams up with celebrity chef and owner of “Streets” restaurant in Brooklyn, NY, Roblé Ali, to create viral videos featuring delicious spring and summer themed dishes to benefit celebrity-backed NYC charity organization, God’s Love We Deliver. Consumers can join in on the effort to donate funds toward the amazingly honest and sincere mission of God’s Love We Deliver to help those with severe and chronic illnesses through nutritious meals. Share Capatriti’s Honest Olive Oil campaign videos featuring Chef Roblé on Facebook, Instagram or Twitter and tag @CapatritiOliveOil and #HonestOliveOil. For every share, repost or retweet on social media, Capatriti will donate $1 to God's Love We Deliver, up to $5,000.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077251-capatriti-gourmet-factory-honest-olive-oil-campaign/
Barefoot Wine & Bubbly has proclaimed July 9th World Beach Rescue Day (WBRD) in honor of the 10th year of the Barefoot Wine Beach Rescue Project, an initiative that began in 2007 in partnership with the Surfrider Foundation, a non-profit grassroots organization dedicated to protecting our ocean, waves and beaches. Since its start 10 years ago, the beach-cleaning effort has expanded to more than 14 countries around the world with 14,000 participating volunteers who have collected more than 20 tons of trash from our beaches.
On July 9, volunteers in 11 countries around world will lend a hand – and a foot! – at simultaneous beach clean up events in an effort to improve the state of their local shores, rivers, and lakes by removing pollution before it enters our waterways. Volunteers will be provided with reusable bags and gloves and then directed to areas of the beaches most in need of tender loving care. Afterward, as is tradition, volunteers will be invited to an appreciation celebration that includes delicious food, exciting entertainment, and complimentary Barefoot Wine & Bubbly.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862551-barefoot-wine-world-beach-rescue-day/
In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo/
Dickey’s Barbecue Pit is celebrating National Barbecue Month throughout May. Local Owners & Pit Masters have their on-site pits smoking 24-7 to serve guests authentic, Texas-style, straight-from-the-pit barbecue. To make the month even bigger for the largest barbecue chain in the nation, every Dickey’s guest will receive a free Big Yellow Cup on May 16, the official National Barbecue Day; while supplies last, no purchase necessary.
Online fans of Dickey’s Facebook page can also participate in the festivities all month long by entering for the chance to win delicious prizes. Lucky participants could win Free Barbecue for a Year or Dickey’s Pit Master Packs, including Mr. Dickey’s signature cookbook, rib rub, Dickey’s original barbecue sauce, a gift card and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/7992452-dickeys-national-barbecue-month-giveaways/
