Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Global health service company Cigna has added three new programs to the free Coach by Cigna health and fitness app, featuring coaching tips from The Fit Bottomed Girls for The Anti-Diet, Loving Yourself and Top to Bottom fitness.
The Coach by Cigna app puts health and fitness programs in the palm of your hand, with instructional videos and support from health coaches to help you focus on improving in five integrated areas: nutrition, exercise, sleep, stress and weight management.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
Today, Goody’s® Powder partnered with Dale Earnhardt Jr. to surprise a local Charlotte fan with some “Fast Relief.” Kim Homme, a retired 25-year captain of the Charlotte Fire Department and longtime Dale Jr. fan, was treated to a special Goody’s® Fast pit stop experience along with a new set of Goodyear tires for her vehicle.
“Kim has done so much for her community and it’s great to return the favor by providing her with some Goody’s® Fast Relief,” said Earnhardt Jr. “This year’s Appreci88ion Tour has focused on giving back to the fans and thanks to Goody’s®, we were able to take it a step further today.”
Homme had no idea that Dale and the Goody’s® crew were stationed inside the Fire Department. Members of the Charlotte Douglas Airport Fire Station, where she currently works for the Air National Guard as an airport firefighter, were on hand to help celebrate the moment and watch the crew perform the Goody’s® Fast pit stop.
To view the multimedia release go to:
https://www.multivu.com/players/English/8202551-goodys-dale-earnhardt-jr-fast-pit-stop-charlotte/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
On July 21, 2014, Genworth (NYSE:GNW) is introducing Privileged Choice® Flex 3 featuring FlexFit℠ packages. FlexFit packages are designed to help address the primary barriers to purchasing long term care insurance – price and complexity. FlexFit gives millions more Americans the flexibility to choose the right fit for their long term care needs, combined with the simplicity of prepackaged benefits. Privileged Choice Flex 3 is issued by Genworth Life Insurance Company.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7206252-genworth-offers-affordable-flexfit-long-term-life-insurance/
A new app to help the 80,000 young people who experience homelessness each year ‘check out’ of hostels and into independent living is competing for a £500,000 grant from technology giant Google after the project, proposed by youth homelessness charity Centrepoint, was named a finalist in the Google UK Impact Challenge.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/71400595-Google-UK-Impact-Challenge-Centrepoint/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren’t taking the specific actions needed to reduce their risk of foodborne illness. In an effort to help protect Americans from foodborne illness during the Thanksgiving season and throughout the year, the Ad Council is partnering with the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service to launch new public service advertisements (PSAs) on behalf of their national Food Safe Families campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7383451-usda-ad-council-launch-psas-help-families-protect-from-foodborne-illness-this-thanksgiving/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
Peeling an orange picked fresh off a backyard tree. Enjoying a refreshing lemonade on a hot summer’s day. Sharing a juicy mandarin with your kids after school. These are some of America’s favorite moments and they’re all at risk because California citrus is facing a major threat from a tiny insect and the devastating disease it can spread.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7452951-bayer-cropscience-california-citrus/
The Freestyler Exercise Equipment was designed to be a true bodyshaper and fatburner at the same time. We used elastic tubes because they are much more similar to the muscle structure than any other equipment which makes the workout feel more natural and enables lean looking muscles. The Freestyler will help you shape a healthy and perfectly toned body with exercises that include slow controlled movements.
There are many different attractive body types, but many women want to achieve the curvy look that is so fashionable and appealing these days. Such a look requires the right group of exercises, and the Freestyler Exercise Equipment is designed so that women can work their way to a curvy body with a little bit of hard work and effort. The Freestyler is compact, effective and affordable, and it offers everything a person needs to achieve the curvy look.
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Growing your business can be difficult, but if you are up for the challenge then you have come to the right place. We are here to help grow your business or blog. These 8 simple tips are guaranteed to build trust in your customers and make you more money. https://www.youtube.com/watch?v=fSyJsJacF6M
Dua To Literally Boost Your Energy ᴴᴰ ┇ #DuaRevival ┇ by Ustadh Majed Mahmoud ┇ TDR Production ┇
Assalaamu Alaikum Wa Rahmatullahi Wa Barakaathuhu
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**No Music was used in the production of this video
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Dua To Literally Boost Your Energy ᴴᴰ - Ustadh Majed Mahmoud
One time Fatima (radiallahu anha) -- she went to complain to her husband Ali ibn Talib (radiallahu anhu) about how exhausting and tiring the housework has become on her. You know what, the family - Ali and Fatima (radiallahu anhuma) -- was a very poor family actually. Unlike many other homes, they had no money to afford to have a servant or a maid to help out in the housework. So Fatima (radiallahu anha) used to do everything. And you gotta appreciate that because there were no washing machines, no dishwashers, no vacuums, nothing! It was all physical work. So Ali ibn Talib (radiallahu anhu) hearing this, he says, 'Ya Fatima! How about you get a servant?'(Fatima says) 'How can I get a servant? We don't have money for this stuff?' He tells her, 'Ya Fatima! I have heard that your father Muhammad (Sallallahu Alaihi Wasallam) just recently received some prisoners of war. And why not you go and request from your father (Muhammad Sallallahu Alaihi Wasallam) to give you one of those people to be a servant for us? Why not?' Fatima liked the idea. She never the Prophet Sallallahu Alaihi Wasallam had received such a group of prisoners of war, and she wants now to go to the house of R asulullah (Sallallahu Alaihi Wasallam) and she heads there right away. She knocks on the door. Aisha (radiallahu anha), the wife of Muhammad Sallallahu Alaihi Wasallam opens the door and they greet each other and Fatima asks, 'Ya Aisha! Is my father there?' And Aisha says, 'No, he's not here.' Then Fatima basically wants to tell her exactly what her request is like and she tells her, 'You know what? I heard my father has received some prisoners of war and I was hoping I could get one [like] to be [like] a servant for our family. That'd be really nice.' So Aisha (radiallahu anha) says, 'You know what, the moment your father comes back I will surely let him know of what your need is.' Beautiful! Fatima goes back home. The Prophet Sallallahu Alaihi Wasallam -- after some time -- comes back to his house. And Aisha tells him exactly why Fatima came and the request, 'you know what, she's looking for a servant to help her out with all the housework.' Rasulullah says, 'you know what, I'm going to go right now to the house of Ali.' Allahu Akbar! Rasulullah Sallallahu Alaihi Wasallam heads to the house of Ali ibn Talib (radiallahu anhu). As he gets there, Ali and Fatima -- they would like to stand up and greet the Prophet Sallallahu Alaihi Wasallam. But the Prophet says, 'Ala makaa nikum."He says, ' Ala makaa nikum -- Stay the way you are. Stay in your bed, no need to stand up. Just relax.' And the Prophet Sallallahu Alaihi Wasallam -- Allahu Akbar! -- He comes and he sits on their bed in between Fatima and Ali (radiallahu anhuma). And he tells them... "Hal adullukuma 'ala khayrim mimma sa altuma -- shall I not guide you of something that is better and more beneficial to both of you than whatever you have requested (i.e. having a servant)? Whenever you're about to go to sleep -- itha awaytuma firaashikuma -- you shall say fasbbiha thalaatha wa thalaatheen (say Subhanallah thirty three times) wahmadaa thalaatha wa thalatheen (say Alhamdulillah thirty three times) wa kabbirah arba'un wa thalatheen (and say Allahu Akbar thirty four times). Haatha khayrullakum min khadim -- Allahu Akbar! -- This is better for you than having a servant!'
