If everything Goodyear learns making tires for NASCAR inspires what it rolls into tires for everyday drivers, Daytona International Speedway may have been its biggest classroom.
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Goodyear, tires, NASCAR, Daytona, test, repaved, surface, consumer, MultiVu 48530
Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design. The Primal Mist line is produced in extremely small quantities, making them exclusive and rare. The company states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51941-primal-mist-releases-formulae-alpha-beta-fragrances-american-perfumer
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced that the company’s state-of-the-art research center in Billerica, MA, is LEED® Gold certified under the U.S. Green Building Council and verified by the Green Building Certification Institute (GBCI). LEED® is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and fertility, and is one of only five laboratories in Massachusetts to achieve this high rating.
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The National Insurance Crime Bureau today released Hot Wheels—its list of the 10 most stolen vehicles in the United States. The report examines vehicle theft data submitted by law enforcement to the National Crime Information Center (NCIC) and determines the vehicle make, model, and model year most reported stolen in 2010.
See the full report at www.nicb.org.
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The Epilepsy Foundation’s National Epilepsy Awareness Month gets a boost from Paramount Pictures and JJ Abrams’ Bad Robot Productions with a red carpet affair and after party for Morning Glory, starring Harrison Ford, Diane Keaton, and Rachel McAdams.
The event benefits TalkAboutIt.org, created by Greg Grunberg (star of the upcoming NBC series ‘LOVE BITES’) in collaboration with the Epilepsy Foundation. Grunberg, the father of a child with epilepsy, and chair of the National Walk for Epilepsy since its inception, joins the Foundation to educate people about seizures, including the proper first aid of never putting anything in the mouth of someone having a seizure.
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CVS Caremark and Children’s Hospital Boston will celebrate a mutually significant milestone at Fenway Park this evening. Just prior to the Boston Red Sox/Baltimore Orioles game, the two will recognize hitting the $1 million mark in funds donated to the Hospital by CVS Caremark for children with disabilities. The relationship that brought them to this point spans more than five years and focuses on a shared commitment to helping children with disabilities. Monies donated derive from the CVS Caremark Charitable Trust and the CVS Caremark All Kids Can Program and support the Hospital’s Cerebral Palsy Program and its Center for Communication Enhancement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52103-cvs-caremark-reaches-1-million-in-donations-children-s-hospital-boston
Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. Developed specifically for the European market, the new Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51356-honda-motor-europe/
J. C. Penney Company, Inc. (NYSE: JCP) and Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, are joining forces to provide America’s newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, the “Welcome Heroes” campaign seeks to honor and support recent vets with the apparel needed to pursue new career opportunities or to enjoy the leisure activities missed most at home.
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Parents and grandparents rarely disagree about how cute their (grand)children are, but when it comes to setting up safe sleep environments for babies, the two generations don’t always concur, according to a new study conducted by Ipsos Public Affairs on behalf of HALO Innovations in time for National Baby Safety Month. The survey found that the majority of parents and grandparents agree that Sudden Infant Death Syndrome (SIDS) is their top concern in raising their children. However, grandparents are more likely than parents to place babies on their sides or stomachs to sleep, and more likely to place potentially dangerous objects in babies’ cribs, increasing their risk for SIDS and accidental suffocation.
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Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
Sydney Festival opened its 2012 program with Australia’s largest free outdoor cultural event, Festival First Night, attracting hundreds of thousands of people into the city centre for eight hours of music, theatre, dance and visual arts. Headlining the event was internationally-acclaimed music superstar Manu Chao, who had 60,000 people dancing to his unique blend of Latin reggae. Audiences thrilled to a mix of Australian and international entertainment including a 1950s swing dance, painted caravans, Australian singer-songwriter Meagan Washington, Indigenous singer Gurrumul and dapper Jamaican gents, The Jolly Boys. Keeping things at a lively pace were street performances by Tuba Skinny, Lewis Floyd Henry and Norman J and his Good Times Bus. Casper Babypants, Holly Throsby and Erth’s mythical puppet creatures kept the kids laughing and dancing throughout the afternoon.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53512-sydney-festival-2012/
Rising food prices are causing poor children and families in developing countries to sink deeper into hunger and malnutrition, according to Children International, a leading U.S.-based humanitarian organization.
According to the Food and Agriculture Organization, 925 million people around the world go hungry each day compared to 848 million in 2007. Experts blame the high cost of gasoline and diesel fuel as a main cause for the spike in food prices globally. As gas prices soared in 2010, food prices have risen with the same speed, leaving poor families helped by Children International with few options. Most poor parents work long hours for little pay and lack the money needed to purchase food and cook a nutritious meal.
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