As the 2012 presidential election kicks into high gear during the Democratic and Republican National Conventions, the Craftsman brand is doing its part to build a “House United.” Along with non-profit Rebuilding Together, as well as Heroes at Home, NextGen Home built by Champion Home Builders and Bank of America, America’s most trusted tool brand is asking Americans across the country and delegates at both conventions to work together in a community service program to build a home for one of our country’s deserving military veterans. By signing a petition at www.facebook.com/craftsman, people can join the Craftsman brand in encouraging their state delegates to participate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56737-craftsman-brand-ty-pennington-voice-support-for-a-house-united
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
With the constant evolution of security threats, forward-thinking companies must closely scrutinize their security framework. Key components in an organization’s security infrastructure are digital certificates, which not only provide identification assurances, but also support secure data transfer. The IT departments of organizations may be tasked with managing, discovering and monitoring hundreds or even thousands of certificates, a massive duty in the grand scheme of protecting business critical information.
Frost & Sullivan’s white paper, Easing the Pains of Certificate Management: An Overview of Entrust, the No. 2 Provider of SSL Certificates in the Market, examines the need for digital certificates, as well as the responsibilities and challenges related to digital certificate management. The white paper pays particular attention to Secure Sockets Layer (SSL) certificates, which are cryptographic protocols providing security and identification support, among the many types of digital certificates present at an organization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54887-frost-and-sullivan-entrust-ssl-certificates-it-security-secure-data
Today, Hotels.com®, the largest provider of lodging worldwide, released their biannual Hotel Price Index (HPITM ) illustrating an increase in average hotel room rates for the first time since the end of 2007. Despite the 2% increase, hotel room rates are still markedly lower than rates at the peak of the market. As the Hotels.com 2009 HPI predicted, 2010 continues to be another great year for great travel values.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hotels/46039/
Sex therapist, Dr. Mogan Snow is brought in to work with the members of the Scarlet Society, a secret women’s sex club. Fear pervades the society when male guests, who enjoy being dominated, are turning up dead. Photos of their corpses are being sent to NYTimes with locks of the victim’s hair enclosed in sandwich bags. Learn more about this book here, http://amzn.to/ijR4zs and its author here, www.mjrose.com Romantic Suspense Thriller
When it comes to their health, nearly 90 percent of Americans lack the literacy skills to understand basic medical information and instruction. Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services. A few quick minutes with a physician is not sufficient for most of us to understand a complex or chronic medical condition and how we can manage it. But new research indicates that video storytelling can be an effective way to educate people about health conditions - and watching others share their health stories can empower people to take control of their own health.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50819/
U.S. insurance consumers want their insurers to offer more personalized service and reward customer loyalty, according to Ernst & Young’s Global Consumer Insurance Survey 2012. The survey also finds that consumers of life/annuity and property/casualty policies are willing to buy multiple products from the same carrier if they are tailored to meet their individual needs, and that Millennials believe the strength and health of an insurer’s brand is more important than the price of the insurance product.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54774-ernst-young-global-consumer-insurance-survey-2012
The U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) today released a new multimedia platform illustrating the importance of intellectual property (IP) in job creation and expanding economic growth. The Innovation Lifecycle captures more than 30 voices from America’s most innovative and creative sectors—illustrating the challenges, dedication, and skilled individuals behind the process of bringing an idea to the market. Viewers will be asked to chart their own course through The Innovation Lifecycle, with options to view informative facts, videos of various sectors and stages, join the conversation on social media channels, and engage with key stakeholders.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52335-u-s-chamber-of-commerce-launches-the-innovation-lifecycle
Join Michael Flatley, Martin Sheen and Saoirse Ronan in answering Ireland’s call to use your connections this St. Patrick’s Day. The Irish ambassadors appear in an inspirational video on ConnectIreland.com calling on some 70 million people worldwide who claim Irish ancestry to use their connections to help create new jobs in Ireland.
Irish-American Lord of Dance Michael Flatley, whose parents emigrated from Ireland in 1947 to Chicago, has lent his support to ConnectIreland to deliver a new Irish Government programme called Succeed in Ireland to help promote Ireland as a destination for international business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53786-connectireland
The EU Regulation on Classification, Labelling and Packaging (CLP) places new legal obligations on chemical companies operating in the EU market. By 1 December 2010, they are required to classify and label their hazardous substances according to the CLP rules.
Industry has to notify the classification and labelling of substances placed on the market to a central database, called the Classification & Labelling Inventory. The database is established and maintained by ECHA. The first deadline for notification is 3 January 2011. Key information from this Classification and Labelling Inventory will also be made publicly available on ECHA’s website. Confidential business information will not be disclosed to the public.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/echa/44215/
Mobeam®(www.mobeam.com) today launched an innovative new music video to showcase what will happen when the more than 165 million Point of Sale (POS) laser scanners in use today are capable of scanning barcoded content on a smartphone using mobeam’s technology. While many companies tout their products as the solution in mobile commerce, no company has been able to crack the code of scanning a barcode at checkout – until now. Mobeam has patented technology that will revolutionize the way we all shop by enabling smartphones to be scanned by POS scanners, unlocking new potential for marketers and providing consumers the ability to seamlessly redeem coupons, gift cards and loyalty cards from their smartphone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60313-mobeam-innovative-new-music-video-portal-a
