It’s the time of year when the automotive universe turns its attention to the heart of the industry, as all roads lead to Detroit in January. The North American International Auto Show (NAIAS) encourages its global journalist audience to begin preparations to attend Press Preview, Jan. 11-12, 2016, at the completely transformed Cobo Center. Widely considered one of the most important automotive events on the planet, NAIAS is consistently the strategic choice of global automakers to launch their new products and automotive technology, and the 2016 show is no exception.
“The industry is truly firing on all cylinders, and that will be reflected at this year’s show,” said Paul Sabatini, 2016 NAIAS Chairman. “Attendees to the 2016 NAIAS will see the most global reveals of any auto show in North America, and will experience them amidst automaker exhibits that are either completely new or significantly enhanced for the upcoming show.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7699851-detroit-2016-naias/
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As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
https://youtu.be/vhIQe-ZmPiQ Excellent customer service is the key to attracting and retaining customers. There’s some truth in “the customer is always right” – or at least making them feel they are by giving them exemplary customer service. One powerful way to let customers know you value them and their time is by offering live chat support.
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ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
Today’s newly-revealed 40 series concepts demonstrate for the first time how Volvo Cars plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars’ new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7837051-volvo-new-range-of-smaller-cars/
https://youtu.be/aK6KjcJpqXE The biggest problem entrepreneurs (and seasoned professionals) have when it comes to succeeding in e-commerce is making the buying experience enjoyable and easy. Here are some tips to making your site so intuitive that visitors will almost have to buy from you. These are some simple, but seldom used techniques to make it easy for people to buy from you. Try them and watch your conversion rate increase!
More than 17,000 women volunteers will come together starting Saturday in their local communities to help build or improve affordable homes alongside future homeowners as part of Habitat for Humanity and Lowe’s 10th annual National Women Build Week. With the help of Lowe’s Heroes volunteers, they will build or improve 600 Habitat homes in nearly 50 states in just one week.
Lowe’s helped launch National Women Build Week in 2008 to empower women with construction skills and give them a platform to tackle affordable homeownership in their communities.
To view the multimedia release go to:
https://www.multivu.com/players/English/8092151-habitat-for-humanity-lowes-national-women-build-week/
Results from two national surveys of patients receiving chemotherapy and pharmacists, conducted by the Hematology/Oncology Pharmacy Association (HOPA) in collaboration with Eisai Inc.,* found that 83% of patients receiving chemotherapy who have experienced chemotherapy-induced nausea and vomiting (CINV) believe it is a side effect with which they must live. Results also showed that 95% of cancer patients surveyed believe that CINV has, at some point, had an impact on their daily lives. These national surveys are part of the Time to Talk CINV™ campaign, which aims to increase awareness among patients and caregivers about CINV prevention and the importance of speaking with their pharmacist and full healthcare team about this often preventable side effect.
“The survey results underscore the confusion patients who are undergoing chemotherapy have about CINV and the need for them to understand that there are ways to manage their symptoms so that they do not have to needlessly suffer with CINV,” said Scott Soefje, PharmD, MBA, BCOP, President, Hematology/Oncology Pharmacy Association (HOPA) and Director of Pharmacy at the University Medical Center Brackenridge in Austin, TX. “It is imperative that patients discuss CINV prevention early in treatment and with all members of the health care team, including pharmacists.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7560331-time-to-talk-cinv/
Sometimes good things come in the same-sized packages. That is definitely the case with new GE Profile and GE Café front control slide-in ranges, which have been transformed into pioneering culinary masterpieces that maximize every inch of space, giving owners sleek, custom look, edge-to-edge cooktops and connectivity to get them cooking with ease and confidence. According to the great minds at GE Appliances who engineered a way to maximize every inch, there is no longer anything standard about the standard size.
“At GE Appliances, our industry leadership comes from listening to you and bringing you innovations that make your life easier,” said Tim Calvert, marketing director for GE Appliances’ ranges. “We know that today’s appliances need to do so much more than look good. That’s why the latest features added to GE Profile and GE Café slide-in ranges offer so many industry firsts that when combined, give you the perfect recipe for professional performance in an easy-to-use package.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8178151-ge-appliances-profile-cafe-slide-in-ranges/
