When the first Beetle rolled off the production line, it was called simply the Volkswagen — “the people’s car” — but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or ! In total, 21.5 million cars were sold.
More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original to a new generation of Volkswagen owners. The second generation version sparked another round of uplifting and joyous enthusiasm known as Beetle Mania.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vw/40222/
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
A Southern culinary staple is teaming up with the track Too Tough to Tame. Bojangles’ today announced its title sponsorship of South Carolina’s only NASCAR Sprint Cup Series race, the Bojangles’ Southern 500 at Darlington Raceway. The race will start at 7 p.m. on Saturday, May 12, in its traditional spot on Mother’s Day weekend.
Hungry race fans can also look forward to enjoying Bojangles’ at the track! The sponsorship agreement allows Bojangles’ to serve its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries™ and Legendary Iced Tea® at Darlington Raceway. This Bojangles’ menu will also be served at four other tracks owned and operated by International Speedway Corp.: Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55182-bojangles-title-sponsorship-bojangles-southern-500-at-darlington-raceway
LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology last night during the launch event for LG Nitro HD, the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the ultra modern New Museum in New York’s SoHo district, guests were able to experience the advantages of LG Nitro HD and its striking 4.5-inch display first-hand, which will be available in AT&T stores and online Dec. 4 for $249.99 with a two-year contract.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53375-lg-nitro-hd-launch-event
Frost & Sullivan honors KJAYA Medical with the Frost & Sullivan 2011 North American Technology Innovation Award in Web-based Medical Imaging Data Management for its innovative VoXcell® Imaging Suite. For the first time, medical facilities can manage all imaging workflow throughout the enterprise using robust industry-standard applications, leading-edge 3D processing, PET/CT analysis and more – all with on-demand anywhere, anytime Internet availability.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/53330/
Nearer Than Sky from acclaimed author T. Greenwood is a lush, evocative novel about the fascinating and frightening world of Munchausen syndrome by proxy, and into one woman’s search for healing. As she revisits her childhood, with its nightmares and lost innocence, she must reevaluate her adulthood choices, including her most precious relationships. Learn about the book here, http://bit.ly/nFTYrf Learn about this author here, http://bit.ly/oIyepZ General Fiction
Global human rights organization Breakthrough’s groundbreaking 12-week Facebook gaming event, “America 2049,” today enters its 4th week with over 11,000 players “networking for freedom.” “America 2049” — in which players explore how the choices we make today will shape our nation’s future — features appearances by Harold Perrineau (LOST), Victor Garber (Alias), Cherry Jones (24), Anthony Rapp (Rent) and Margaret Cho (Notorious C.H.O.), who generously donated their time and talents to help Breakthrough put a face on complex issues. “America 2049” is the first Facebook game integrating features, online clues and real-life events at leading cultural institutions. It has sparked enthusiastic responses from TIME.com, Gawker.com, HuffingtonPost.com and others.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/breakthrough/49863/
California art collector and wealthy widow Paloma Zubiondo’s life shatters when she is extorted by human traffickers and art thieves. Their demand for a coveted Spanish Colonial painting in exchange for releasing a young Ecuadorian woman has connected Paloma to the indigo maidens past and present. Learn about the book and its author, http://bit.ly/pdyPd7 General fiction, historical fiction, Thriller, Suspense
In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53410-bacardi-rum-150-anniversary-cuba-libre-cocktail-gold-coke-112-cola
Recent unfounded statements surrounding the safety of wheelchair accessible vehicle conversions has caused industry organizations to rally in an effort to set the record straight. The National Mobility Equipment Dealers Association (NMEDA) and several of its manufacturing members announced today their position on the recent allegations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54214-braunability-disability-organizations-react-to-misleading-statements
This collection of nonfiction essays edited by award winning anthologist Vince Liaguno explores the archetype of the slasher film and traces its evolution from formula to franchise. From the inventive kills to the clever taglines, BUTCHER KNIVES AND BODY COUNTS celebrates the enduring formula, frights, and fun of slasher movies. Learn more about this book here, www.DarkScribePress.com and its author here, www.VinceLiaguno.com Thriller, Horror, Suspense
