More than 20 million Americans are currently affected by cataracts, and a new survey from AARP Media Sales and Alcon, the global leader in eye care, found that there are many questions and misperceptions among baby boomers about the condition, their options and how to treat it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63529-alcon-and-a-a-r-p-mark-world-sight-day-first-live-cataract-education-event
SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards program, is now better than ever with more of everything you love: more beauty rewards, more first pass access and more exclusive experiences. Now is the time to join, check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62682-sephora-beauty-insider-loyalty-rewards-program-relaunch
With only 12 inches of blank space left on his body, Zombie Boy and Dermablend Professional join forces again to deliver an epic collaboration. Known for “Go Beyond the Cover,” the 2011 YouTube phenomenon that garnered 22 million views, six prestigious awards and a cult following, Zombie Boy and Dermablend are back with yet another shocking reveal! Using 3-D technology, Dermablend gives everyone the chance to get up close and personal with Zombie Boy; you can touch him, you can feel him…don’t worry he won’t bite. The duo offers fans the chance to delve deep into Zombie Boy’s secrets and discover the stories behind each tattoo…bet you can’t guess which tattoo was his first. Throughout your journey, take notice that Dermablend is always close by, for each tattoo you learn about, you also learn the Dermablend products used to cover the dark skeletal ink. Don’t assume it’s just Leg and Body Cover that was used, Cover Creme Foundation makes many appearances. And best of all, users can step into Zombie Boy’s skin to ”zombify” themselves , you may laugh now but if you want to be entered to win a trip to NYC Fashion Week!, then you may want to “zombify” your face sooner rather than later!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62955-dermablend-professional-and-zombie-boy-nyc-fashion-week-trip-contest
LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the availability of the LifeProof nüüd and frē cases for the Samsung Galaxy S III. The latest member of the LifeProof family, and the first case offered for Android smartphones, provides users the same waterproof, drop proof, dirt proof and snow proof protection as every LifeProof case and features a clear back that allows users to show off the phone’s color and design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58924-lifeproof-samsung-galaxy-s-iii-has-arrived-all-protective-case
Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its first store in Brooklyn on November 1st. And what’s even more beautiful? The first 100 clients to show up at the grand opening on Friday, November 1st at 8 AM and Saturday, November 2nd at 9 AM, will receive a SEPHORA gift card with mystery values worth up to $1000!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64209-discover-sephora-brooklyn-opening-november-1
How do you develop a great press release? Throughout the first quarter of 2013, the PR Newswire team identified a variety of noteworthy news releases which are highlighted in this week’s edition of Content We Love. Within this collection of content you’ll see strong headlines, compelling multimedia, catchy infographics, interesting news angles and smart storytelling – traits that are the cornerstones of effective press releases.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61570-pr-newswire-content-we-love-feature-q1-2013
Six Flags New England today launched the first hybrid coaster to hit the East Coast – the Wicked Cyclone. The Coaster Capital of New England is proud to bring the latest in ride technology and innovation to Massachusetts. The Wicked Cyclone offers the ultimate in thrills and adrenaline by combining the extreme characteristics of both steel and wood. Meteorology students from Western Connecticut State University and celebrity storm chaser Reed Timmer from Discovery Channel’s “Storm Chasers” are among the inaugural riders.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7524651-six-flags-new-england-wicked-cyclone/
LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced LifeProof nüüd for Apple iPhone 5 and Samsung Galaxy SIII, the first waterproof, all-protective smartphone cases without a screen cover. The LifeProof nüüd lets users touch the actual screen while their smartphones stay totally protected from water, drops, sweat, dirt and other hazards of daily living. By providing a completely uncovered screen, the LifeProof nüüd design gives users the ultimate touch-screen experience.
To view Multimdia News Release, go to http://www.multivu.com/mnr/58923-lifeproof-nuud-first-waterproof-smartphone-case-without-a-screen-cover
Purina ONE today opened the first ever Cat Café in America, bringing the feline phenomenon already popular in Europe and Asia to the states. At the Cat Café by Purina ONE, visitors can enjoy a “cat’achino” while spending time with and learning about cats and the Purina ONE 28 Day Challenge.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7156351-purina-one-cat-cafe-carrie-ann-inaba
To celebrate the one-year anniversary of the debut of Atsby Vermouth, Rhys & Rylee, a New York City-based producer of artisanal New American Vermouths, today announces the launch of the first-ever American Vermouth commercial. Spotlighting the company’s Atsby “Armadillo Cake” and “Amberthorn” vermouths, the video encourages consumers to go beyond their expectations and their comfort zones in all aspects of their lives. The commercial will air beginning on September 9, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62463-rhys-rylee-atsby-vermouth-find-your-people-video-spots
Twin Reticulated Giraffes, the only living set of twins in the United States, celebrated their 1-year milestone birthday on May 10. The first-born female calf, Wasswa, has grown 4.5 feet and has gained 465 pounds. The second-born male calf, Nakato, has grown 4 feet and has gained 400 pounds.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7204851-natural-bridge-wildlife-ranch-twin-giraffes-first-birthday
YoCrunch, the fastest-growing, full-line yogurt brand, known and loved for its creative flavors and delicious toppings, proudly announces today the launch of Yopa!, a new line of authentic, strained Greek yogurt. Yopa!, a contraction of Yo’ (short for yogurt) and Opa! (the Greek cheer for joy), will be available immediately nationwide for around $1.39/cup and $3.49/4-pack. Yopa! is the first to provide an authentic, convenient and great-tasting Greek yogurt experience that boasts a perfectly creamy, thick texture, with a slightly tart taste, and a variety of scrumptious toppings, including nine whole grain granola, toasted almonds or dark chocolate pieces.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60198-yocrunch-launches-yopa-new-line-of-authentic-greek-yogurt-gabby-douglas
