In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
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Easter Seals, one of the country’s leading providers of child development services, introduces a new video with a cast of animated characters to help parents understand the importance of monitoring their child’s development. Make the First Five Count (makethefirstfivecount.org) is a movement to ensure all children are entering kindergarten with the right skills to succeed alongside their peers.
“Easter Seals is dedicated to ensuring all children have every opportunity to reach their full potential,” said Katy Beh Neas, Easter Seals’ Executive Vice President of Government Relations. “We’ve created this new video to help parents learn the basics of child development. At the new website, parents can find a screening tool and other information designed to support the well-being of children. Monitoring development should be treated as a common part of our annual routines, like spring cleaning or a trip to the dentist.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172751-easter-seals-make-the-first-five-count/
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To kick off Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, today announced its partnership with Grammy Award-winning singer Patti LaBelle to further educate the public about lung cancer, the leading cancer killer of women in the United States.
Personally affected by lung cancer, LaBelle hopes that lending her powerful voice to the cause will encourage all women to learn how they can make a difference in the fight to defeat lung cancer, which claims the life of one woman every eight minutes in the United States. Raising awareness is critical as only 1 percent of American women even have lung cancer on their health radar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7664651-lung-force-patti-labelle-educate-public/
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Siegfried & Roy will introduce the world to the newest additions to their animal family when four six-week-old tiger cubs make their first appearance at Siegfried & Roy’s Secret Garden and Dolphin Habitat at The Mirage Hotel & Casino on September 12 at noon.
Born on August 5 at the Secret Garden to mother Indira and father Svengali, these are the first tiger cubs to be introduced at The Mirage in five years. Animal lovers from around the world will be able to watch and follow the cubs’ journey using the Twitter and Instagram handle @SARMOTIcubs and on Facebook at Facebook.com/SARMOTIcubs.
“Our newest ‘Ambassadors of Conservation’ play an important role in our never-ending quest to protect these animals,” said Roy. “It is imperative to continue our conservation efforts to save these magnificent tigers for future generations to enjoy and cherish.”
“It is always exciting to welcome new members to our family at The Mirage,” said Siegfried. “We are pleased to introduce these magical creatures to the world to relish in their beauty and are thrilled that people across the world can watch the cubs grow and learn on Instagram, Twitter and Facebook.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7621651-mirage-siegfried-roy-tiger-cubs/
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