In real life, quarterback Drew Brees does not typically sneak up on his teammates in the middle of the night as they sleep. But in a new digital video campaign from Tempur-Pedic, Brees tries to surprise one of them with a gift of life-changing sleep.
To debut its reinvented TEMPUR-Breeze™ line – the only mattress offering a revolutionary integrated system of cooling technology designed to help keep the body cooler during sleep – Tempur Sealy International (“Tempur-Pedic”) announced today that the company is teaming up with professional football player Drew Brees to launch its “Brees on Breeze” integrated marketing campaign, including a video series starring Brees and his “hot” teammate, pro football center Max Unger.
To view the multimedia release go to:
http://www.multivu.com/players/English/7804051-tempur-pedic-brees-on-breeze/
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. Last night, TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire® Snacking brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of “Talde” restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the Hillshire® Snacking brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos to be released during Snack Week.
“Being a foodie and living in a city with an amazing food culture has elevated my snacking game,” said Cohen. “I’ve spent enough time around food and the culinary world to know when I spot a trend. The Hillshire® Snacking brand is a game-changer,” Cohen said.
To view the multimedia release go to:
http://www.multivu.com/players/English/7744951-hillshire-taps-cohen-for-snack-launch/
Flo Gardner isn’t exactly thrilled when she and her mom move into Corman Towers, a giant apartment building in the middle of the city. To call their new home strange, is a MAJOR understatement. And things only get weirder when she meets her neighbor Ferdinand, better known as Furry. It doesn’t take Flo long to realize that there’s more than one secret lurking in her new home . . . Learn more about this book and author http://bit.ly/bighairysecret Children’s
For lovers of Dragons, art and story.
On the trail of dragons forgotten, an intrepid illustrator and reporter journeys from Europe through the Middle East and finally to Saigon in search of the dark caverns and mountaintop perches where the elusive winged serpents dwell. With the gift of seeing the invisible, our explorer friend records each encounter in a journal of gorgeous, fully painted artwork, capturing every majestic and fearsome visual detail of the scaly behemoths, and accompanies his findings with snippets of local lore as evidence that these hidden beasts continue to shape the world in ways we may never expect! Find out more here- http://www.dynamite.com/htmlfiles/viewProduct.html?PRO=C1606904647 Use #Lost Dragons on Twitter for a chance to win the book!
Brought to you by Dynamite Entertainment! Video by Arsenic et Boule de Gomme. Book by Elian Black'Mor, Carine-M, Jezequel. Fantasy/Comics/Graphic novel
Likely 2016 presidential candidates are already visiting battleground states where casino gaming supports more than half-a-million jobs and contributes $75 billion to local communities. The American Gaming Association (AGA) today launched a national initiative, “Gaming Votes,” to ensure presidential candidates understand gaming’s vital role in providing middle class jobs and driving economic growth.
“The 2016 presidential candidates will wage their campaigns in the casino gaming industry's backyards – including at national nominating conventions in the casino cities of Philadelphia and Cleveland next summer,” said Geoff Freeman, president and CEO of the AGA. “Our ‘Gaming Votes’ initiative will mobilize our workforce, highlight the path to the middle class that our industry provides and emphasize our commitment to strengthening communities across the United States.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7442251-aga-get-to-know-gaming-votes/
Most of these means of transportation won’t take you a few kilometers from home to work but they’ll do just fine for a stroll in a city park or moving around the office in any case they look unusual and for that alone deserve your attention: so here are the 10 craziest means of transportation. №1 Double- round skate Unlike a conventional skates the double round model allows you to freely manage your feet turn and spin at the heart of the skateboarder two wheels with a diameter of 25 centimeters and a comfortable platform for the feet. No 2: Hoverboard Levitating an inch above the ground the hendo borders for disc straight motors that create a magnetic field repelling the board from the ground or rather from a non ferromagnetic material over which it harbors. No 3: One wheel electric Skateboard The one-wheel skate is a self-balancing unicycle electro mechanical skateboard in simple terms it’s a new toy for adults, boys and girls it reaches speeds of about 19 km/h. No 4: Aeyo Segue started a flood of developments in the field of devices for personal mobility and some designs are quite crazy. Aeyo is a cross between a scooter a bike and a pair of roller skates which falls in the middle of the scale. No 5: Half-Bike Riding a half bike is a combination of running and cycling because you’re in a standing position and so the bike responds better to your body’s movements and turns more agility more fun and the surprise looks of passes by.No 6: Air Bike Aero-X
https://www.youtube.com/watch?v=izM7RPiN7L4
Crystal Lagoons broke the record for the “World's Largest Crystalline Lagoon” with the completion of its latest project in Egypt.
Twelve Crystal Lagoons totaling 250 acres will be the centerpiece of the $5.5 billion dollar, 1,850-acre development in Citystars Sharm El Sheikh. The record-breaking lagoon is 30 acres of crystal-clear water surrounded by white sandy beaches - perfect for swimming, sailing, kayaking and more.
Citystars Sharm el Sheikh's crystal lagoon get its salt water supply from wells in the middle of the desert that are otherwise useless, allowing for a tropical crystalline lagoon in the desert. In addition, the salt water used in the crystal lagoon features higher levels of purity and will be used for reverse osmosis desalinization processes, lowering the costs of water treatment.
To view the multimedia release go to:
http://www.multivu.com/players/English/7689951-crystal-lagoons-guinness-world-record/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
In her newest YA novel, VASSA IN THE NIGHT, Sarah Porter has merged the dark, forested world of Russian folklore with the gritty, urban streets of Brooklyn to vibrant and dramatic effect.
In the enchanted kingdom of Brooklyn, the fashionable people put on cute shoes, go to parties in warehouses, drink on rooftops at sunset, and tell themselves they’ve arrived. Babs Yaga, the owner of the local convenience store, has a policy of beheading shoplifters—and sometimes innocent shoppers as well. So when Vassa’s stepsister sends her out for light bulbs in the middle of night, she knows it could easily become a suicide mission.
But Vassa has a bit of luck hidden in her pocket, a gift from her dead mother. Erg is a tough-talking wooden doll with sticky fingers, a bottomless stomach, and a ferocious cunning. With Erg’s help, Vassa just might be able to break the witch’s curse and free her Brooklyn neighborhood. But Babs won’t be playing fair….
Find out more at http://www.sarahporterbooks.com/ YA/Fantasy
In the impressive conference center of the Milad Tower rising over Tehran’s roofs the 16th Energy Globe World Awards have been handed over in an international gala. Vice President Mrs. Masoumeh Ebtekar referred in her speech to the importance of such awards for outstanding environmental projects and their implementation. This event is the starting signal for intensified efforts concerning sustainability in Iran which is underlined by an expansion program for Renewables and energy efficiency. Also Maneka Gandhi emphasized that a sustainable change in our world can’t be achieved by talks or laws but only by taking action as showed by the Energy Globe submissions.
Nobel Peace Prize Laureate and presenter Prof. Munasinghe said: It is necessary that poor and rich countries take each other’s hand in order to exchange experiences and support each other.
3 nominees respectively from all 5 continents competed in the 5 categories Earth, Water, Fire, Air and Youth. The nominees have been chosen from around 2000 submissions from 177 countries.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740251-masoumeh-ebtekar-awarded-best-projects/
Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
Traveling these days can be complicated with all the rules, restrictions, additional fees, and shrinking leg room – but it doesn’t have to be. Amtrak revealed today an exciting new campaign, dubbed “Break the Travel Quo,” that goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with Amtrak is a far easier, more comfortable and convenient way to travel.
“Break the Travel Quo” takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176651-amtrak-break-the-travel-quo-campaign/
