Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
NEW ATTRACTION: FOUR STORY BLUEBERRY JUICE BOTTLE ARRIVES IN MANHATTAN.
It’s a bird, it’s a plane, it’s … a blueberry juice cocktail bottle? Travelers at New York’s John F. Kennedy International (JFK) airport got a big surprise today as crewmembers from hometown airline JetBlue Airways marshaled in the arrival of a 24,000 lb, 38 ft tall blueberry juice cocktail bottle with the airline’s latest Airbus A320 livery design, “Blueberries,” to commemorate the introduction of Ocean Spray’s first Blueberry product line.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oceanspray/44357/
This is Opera Australia's most ambitious project ever, costing $11.5m with over 130 performers, 240 Opera Australia staff and 60 volunteers. Staged under the night sky and against the spectacular backdrop of the Sydney skyline, performers and audiences alike will be lit up nightly by this sparkling opera production complete with fireworks on five barges. Featuring Mardi-Gras-inspired costumes, the world's largest Chesterfield and a live orchestra housed on the water line, Handa Opera on Sydney Harbour is more than opera, it's an event. Already called the 'world-wide number #1 opera event of 2012' by The Guardian, it's set to dazzle 3000 people nightly, over its 3 week season. Directed by renowned US director Francesca Zambello and starring Australian sopranos Emma Matthews and Rachelle Durkin alternating in the role of Violetta, with two of the world's leading tenors, Italian, Gianluca Terranova and Korean, Ji-Min Park alternating as Alfredo. Handa Opera on Sydney Harbour: La Traviata opens 24 March 2012 with tickets from $85. www.operaonsydneyharbour.com.au
To view Multimedia News Release, go to http://www.multivu.com/players/English/54816-opera-australia-on-sydney-harbour/
Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/48342/
The banana is transported by plane, eggs by refrigerated trucks and yogurt can be found in open fridges, so to speak – the bottom line: In order to maintain a certain standard in a supermarket you are forced to use a lot of energy. An increasing number of supermarket owners have recognized responsibility and have started saving energy. For example, the Swiss cooperative Coop has set itself the goal of having all of their supermarkets being carbon-neutral by the year 2023.
Cowgirl, the debut music video from Pure Grain's 2011 release Sowing Seeds. Also check out the exclusive Cowgirl line dance . Filmed entirely in Indiana(except for the Country Fest footage Cadott, WI),
Trojan®, one of the leading brands of sexual health products in the U.S., is giving American women and men a reason to spend more time in their bedrooms with the launch of TROJAN® VIBRATIONS, a new line of high quality vibrators with pleasure-enhancing, high-performance features. Powerful with soft textures and designed with a woman’s body in mind, the first product, Trojan® Vibrating Tri∙Phoria™, is the result of extensive consumer research and is helping women and men reach new sexual heights.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trojan/46010/
U.S. President Barack Obama will receive the warmest of Irish welcomes when he visits the Emerald Isle this week. Hundreds of thousands of well wishers will line the streets as the President makes his first visit to Ireland - home to some of his ancestors. Mr. Obama’s heritage has been traced to the village of Moneygall in Co, Offaly. There is a great sense of pride in this tiny picturesque village located at the very center of the island, where preparations are in full swing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tourismireland/50368/
PR Newswire today introduced ARC Latino, the ARC Engagement platform tailored for Hispanic audiences and designed to provide communications professionals with a tool for engaging and interacting with customers through any on-line location.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49607-latino-arc-for-marketing/
Today from BlogWorld, Lexmark International, Inc. (NYSE: LXK) launched the latest addition to its award-winning lineup of Web-connected, all-in-one (AIO) inkjet printers – Lexmark Genesis.
Last year, Lexmark introduced a line of inkjet AIOs that delivered powerful and robust printing technology designed for today’s wireless, Web-connected workplace. The Lexmark Genesis, built on the same inkjet platform, extends the line and targets professionals, small business and home office customers who are looking for a device that has innovative technology, is highly productive and is also bold and stylish.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/46496/
Welcome to the ARe Cafe, a unique on-line community for passionate bibliophiles. Grab a cup of your favorite beverage, curl up in a comfy chair, and join in the conversation. We are so glad you dropped by for a byte. Learn more here, http://www.arecafe.com Tweet us, http://twitter.com/arecafe Join us on FaceBook, http://on.fb.me/g7dFr0
In celebration of Earth Month 2011, Contiki Holidays, the world's leading youth travel company, is excited to announce its partnership with environmentalist, adventurer and world explorer, Céline Cousteau. Céline is the granddaughter of world renowned Jacques Cousteau and the daughter of ocean explorer and filmmaker, Jean-Michel Cousteau.
Contiki Holidays has joined with Cousteau to help further educate its travellers and staff about environmental issues, particularly those affecting marine ecosystems. United through common goals of sustainable conservation and ocean advocacy, Contiki will work with Céline's guidance to continue building upon the achievements of its current Conservation Foundation projects.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/contiki/48907/
