Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.
Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7056051-ets-toeic-program-why-english-matters-website-documentary-series
How to Speak Dog is a fun, informative book that helps kids understand what their dog is telling them through body language and behavior. Readers will respond to the call of the dog in this delightful, engaging book that will warm hearts and wag tails everywhere. Learn more about this book and authors http://bit.ly/HowToSpeakDog Dogs / Animals
InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, today announces the launch of the Holiday Inn Express® brand’s all-new BREAKFA-moji keyboard, available for free download via the iTunes App Store and Google Play. The new keyboard, a first of its kind for any hotel brand, features 25 playful breakfast characters, and just like the brand’s Express Start™ breakfast bar, offers something for everyone - from cinnamon rolls and sausage to oatmeal and yogurt, and of course, the brand’s beloved one-touch pancake machine.
Jennifer Gribble, Vice President, Holiday Inn Express® Brand, Americas, IHG said: “This year, we have been going big on breakfast, and specifically our one-touch pancake machine, which we think is the smartest breakfast gadget out there. With the launch of our new BREAKFA-mojis, we are further integrating breakfast and technology, giving people a fun and creative way to share their love of breakfast and the many delicious choices available at Holiday Inn Express hotels with their friends and family.”
According to the 2015 Emoji Report1, emojis are the fastest growing language in history, and are used by 92 percent of the online population. Frequent users feel that emojis express their feelings better than words. When it comes to a love of breakfast, the Holiday Inn Express brand believes there is no better way to say “I love pancakes” than through a work of emoji art.
To view the multimedia release go to:
http://www.multivu.com/players/English/7689351-holiday-inn-express-breakfast-emoji/
UNIVERSO, is set to premiere season three of the hit celeb-reality “The Riveras” starring Chiquis, Jacqie, and Mike, Jenicka and Johnny, Sunday, March 11th at 10pm /9C. The 14-episode season offers viewers a lens into the lives of the children of the late Regional Mexican music legend, Jenni Rivera as they take on life’s challenges by supporting each other. The top rated show is the only English-language reality about a Hispanic family in the U.S. and its relatability has been the key to the show’s success. “The Riveras” reflects the diversity in this country, and the fastest growing population. To get a first look of the new season, open this YouTube link https://youtu.be/bLBoX1nyadk. To download press materials, visit EPK site www.image.net/TheRiveras.
To view the multimedia release go to:
https://www.multivu.com/players/English/8265551-nbc-universo-the-riveras/
Learning science company McGraw-Hill Education today announced the launch of Redbird Language Arts & Writing, a new enhanced personalized learning program that helps students master language arts concepts and build strong foundational writing skills. The new program accomplishes this by combining innovative writing analysis technology, interactive practice and personalized learning. The supplemental curriculum, for grades 2-7 and at-risk secondary students, is available to U.S. schools nationwide.
Originally developed by Stanford University, Redbird’s adaptive learning technology provides a personalized learning experience for each student. Redbird Language Arts & Writing delivers immediate feedback and charts an optimized path through the program based on each individual student’s skillset and level of progress – while also empowering educators with real-time, data-driven insights about their students’ learning.
To view the multimedia release go to:
https://www.multivu.com/players/English/7782356-mcgraw-hill-education-redbird/
At the 2018 New York International Auto Show today, Kia Motors America (KMA) unveiled the refreshed 2019 Sedona, revealing a more refined minivan that maintains the same functional convenience with ample passenger space and cargo, albeit with more style, technology, and amenities. Wearing newly designed front and rear fascias, the Sedona now sports a similar design language utilized on some of the newer models in Kia’s lineup, while a new available rear-seat entertainment system along with other convenience features keep the Sedona’s tech roster up-to-date. In addition, the Sedona’s tried and true 3.3-liter V6 can now be paired with an 8-speed automatic transmission.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246053-kia-2019-sedona-new-york-international-auto-show/
One to six in 1,000 children in the United States are born with severe to profound hearing loss.1 For a parent, that diagnosis can be life altering, and they are in need of help, information and support. Today, Cochlear Limited (ASX: COH), the global leader in implantable hearing solutions, introduces IWantYouToHear.com as part of its ongoing commitment to parents seeking treatment options for their child’s severe to profound hearing loss.
For many parents with a child who has received a hearing loss diagnosis, the wish for their child is immediate and clear: “I want you to hear.” They want their child to hear the birds and their favorite songs, learn to develop speech and language, and most of all, they want their child to hear them say “I love you.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7658351-cochlear-americas-i-want-you-to-hear/
Newton Group Transfers, the nation’s #1 trusted timeshare exit company, is releasing an updated version of The Consumer’s Guide to Timeshare Exit this week. Written by president and co‐founder of Newton Group Transfers, Gordon Newton, the free guide is the first of its kind to publish everything a timeshare owner should know before beginning the exit process in one place.
The easy‐to‐read, comprehensive guide sheds light on the industry, while disclosing confusing contractual language often used by resorts to keep customers in the dark. Having worked as an executive in the timeshare exit industry for over a decade, Newton shares his industry knowledge and best practices, as well as common scams to avoid.
https://www.multivu.com/players/English/8399751-newton-group-transfers-timeshare-exits/
Oro Valley Audiology
2542 E Vistoso Commerce Loop Rd, Tucson, AZ 85755, USA
(520) 825-4770
http://hearintucson.com
https://www.google.com/maps?cid=7471816986561274177
https://www.google.com/search?q=Oro+Valley+Audiology&kponly&kgmid=/g/1thx4hd3
As the name suggests, and audiologist is a health-care professional who concentrates on the medical diagnoses, recognition, tracking and treatment of conditions of the auditory and vestibular parts of the ear. These specialists dispense hearing aids, manage and fix up hearing problems and evaluate candidacy for cochlear implants. An audiologist helps style and carry out individual and industrial hearing safety programs, newborn hearing screening programs, and school hearing screening programs.
Audiologists have training in anatomy and physiology, hearing aids, cochlear implants, electrophysiology, acoustics, psychophysics, neurology, vestibular function and evaluation, balance disorders, therapy and indication language. Unfortunately, hearing loss is prevalent throughout the U.S.
