In 30 days, wounded warriors collectively cycled almost 3,300 miles for Soldier Ride Across America, a cross-country adaptive cycling ride to raise awareness for veteran issues. The journey commemorated the 15-year anniversary of Long Island native and veteran supporter Chris Carney's historic coast-to-coast cycling venture in support of wounded warriors, which spurred the creation of the Wounded Warrior Project® (WWP) Soldier Ride® program.
“The goal of Soldier Ride Across America was really to bring warriors together and connect warriors to the communities,” said James Herrera, WWP Physical Health & Wellness director and Soldier Ride Across America organizer. “Really it's just about creating a brotherhood or sisterhood. They shared a common goal that was an incredibly challenging distance that they rode, but really the bond that I saw develop over a shared challenge, and even a shared hardship, was something you just can’t replace.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
American designer Sigrid Olsen announces reacquisition of rights to her namesake (“Sigrid Olsen”) brand this May. With success as a multi-million dollar national women’s fashion and lifestyle business, Sigrid revitalizes business potential focused on a unique vision of mindful design, beautiful products, and holistic experiences, with a unique commitment to creative well-being, nature, balance, simplicity and joy. Establishing a select team based between New York and Florida, she sets new sights on the creation of a coastal creative headquarters in Sarasota and opens her next chapter celebrating 30 years, combined, as an independent artist, creative entrepreneur, American fashion and home designer, and healthy wellbeing advocate and global retreat leader.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
FileMaker today announced a new version of its development platform that speeds creation of custom solutions that run on iPad, iPhone, Windows, Mac and the web. FileMaker 14 brings point-and-click simplicity to automating business processes, delivering desktop-style application functionality to mobile web browsers and providing productive, engaging experiences on desktops, iOS devices and mobile web browsers.
The announcement coincides with the 30th anniversary of FileMaker software. FileMaker was the brainchild of a bootstrapped startup founded in Massachusetts by four entrepreneurs intent on creating easy-to-use database software.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318353-filemaker-platform-14/
Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
Lord & Taylor’s annual holiday windows have acted as host in the creation of many memorable family moments. Sharing the story of L&T’s hundred-year-old building and New York City’s unique holiday experience, the windows are inspired by vintage New York, capturing its rich history and tradition.
Fifth Harmony performed two traditional holiday songs as well as two songs from their recently released EP, Better Together, currently ranked in Billboard's Top 10. Following their performance, Fifth Harmony made an in-store appearance, where they took photos with customers and handed out signed copies of their new EP.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64220-lord-and-taylor-annual-holiday-windows-unveiled-fifth-harmony-performance
littleBits, the award-winning company that empowers kids to be inventors, today announced the launch of its Droid Inventor Kit, which enables kids to create their own Droid. An integral part of the global launch of Disney and Lucasfilm's Force Friday II, the Droid Inventor Kit brings Droids to life, inspiring imagination and invention for kids around the world. Kids can easily create and power up their own mechanical companion using littleBits electronic Bits--along with the free Droid Inventor app--to send their creation on more than 17 special Star Wars missions, complete with authentic Droid sounds from the Star Wars films. As they unlock new capabilities and level up their Droid Inventor skills, kids can also learn how to create their own custom R2 Units and experiences, combining play with real hands-on learning.
“Today we are continuing a global inventor movement that empowers young people to participate in a story that inspires them to be creators, not just consumers of technology,” said Ayah Bdeir, founder & CEO of littleBits. “We’ve created a gender-inclusive product that celebrates kids’ own self-expression and ingenuity, while showcasing the same characteristics of imagination, grit and invention that are embodied in the Star Wars franchise.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170651-littlebits-droid-inventor-kit-star-wars-kids-toys-stem/
http://igg.me/at/hiddenblade Help fund the creation of the Hidden Blade from the Assassin\\\'s Creed game. Our Indiegogo campaign is here: http://igg.me/at/hiddenblade
Collect assemble and create realistic and amazing Model railway trains that will wow anyone. From model trains base on real trains to your own creation, make a railway you can display outside.
