The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
Sinar Mas Cepsa inaugurated today its first oleochemicals plant in Indonesia, which represents an investment of EUR 300 million made over two years. The plant will produce fatty alcohols from sustainably-sourced palm kernel oil, a key ingredient in the manufacture of everyday products such as household cleaning goods and personal care products.
Sinar Mas Cepsa is a wholly-owned joint venture between Cepsa, a leading integrated energy company and world leader in the production of linear alkylbenzene (LAB) used to make biodegradable detergents, and Golden Agri-Resources, member of the Indonesian consortium of Sinar Mas businesses and the world’s second largest vertically-integrated palm oil company.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8175951-sinarmas-cepsa-alcohols-plant-indonesia/
Steve Wynn’s ShowStoppers celebrated its grand opening on Saturday, Dec. 20 inside the Encore Theater at Wynn Las Vegas. The vibrant production dazzled audiences with its talented cast of 35 singers and dancers, backed by an on-stage 31-piece orchestra. Tickets are on sale now at www.wynnlasvegas.com.
“In the 45 years I’ve been doing this, I’ve never felt as proud or as satisfied with any project I’ve ever been involved with as much I am with this one,” said Steve Wynn, chairman and CEO of Wynn Resorts and executive producer of ShowStoppers. “I was beginning to miss the magic and delicious joy of watching gifted artists perform with great music, and so I hope the public loves the show as much as I do.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7406551-steve-wynn-showstoppers-encore-wynn-las-vegas/
Kushion.com, launches today featuring Kushion the first true Bluetooth Speaker Pillow that will enhance several aspects of your life. Connect to your phone for hands free talking, charge your phone and still keep the whole house thumpin' with home theater quality speakers all in your pillow. This multi-functional next generation “Boom Box” enhances the experience in your bedroom, hotel room, living room, dorm room also great for tailgating and gaming…. practically anywhere.
“After 2 years of development the Kushion has arrived, taking pillow talk and after parties to new heights,” says David Fuchs of Kushion.com. And it charges your phone!
To view the multimedia release go to:
http://www.multivu.com/players/English/7909051-kushion-bluetooth-speaker-pillow/
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SLS Las Vegas, the culmination of a years-long, $415 million dollar renovation of the legendary Sahara, opened its doors today welcoming the public back to the North end of the iconic Las Vegas Strip. A fully-integrated, entertainment-driven resort and casino with more than 1,600 guest rooms and suites, SLS Las Vegas features a curated collection of hospitality industry trendsetter sbe’s most beloved brands, refined and reinvigorated for Las Vegas as well as original concepts all set in an atmosphere that’s both dynamic and approachable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7289852-sls-las-vegas-opens-doors-bringing-new-life-to-the-north-end-of-the-strip/
TFWA Asia Pacific Exhibition & Conference 2015, the 20th event for the duty free & travel retail industry in Asia Pacific, closed on 14th May in Singapore after a very successful week.
With occupied exhibition space topping previous years at 9,118 m2 – up 9% on 2014 - and 292 exhibiting companies present (+12%), of which 73 were new to the show, there was a huge variety of products on display for the benefit of visiting buyers and agents.
Visitor numbers were considered satisfactory by organisers TFWA in a year which has been challenging for the duty free and travel retail industry, with aviation accidents, a new approach to gift giving and luxury consumption among the all-important Chinese travellers, financial instability and political tension in several countries and the resulting slowdown in the growth of air passenger traffic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484951-20th-duty-free-travel-asia-summit/
To commemorate the 25th anniversary of the Northwestern Mutual Foundation, the company announced today a first-of-its-kind art exhibit open to the public. Through the power of visual arts, Giving Gallery: Community in Process will highlight the collective impact of the Northwestern Mutual Foundation and its nonprofit partners in the greater Milwaukee community and beyond.
For the past 25 years, the Northwestern Mutual Foundation has driven its communities forward by investing in the people who stand up, tune in and engage every day to ensure that everyone has a chance at a brighter future.
“This year, we’re commemorating the 25th anniversary of the Northwestern Mutual Foundation, which has improved the lives of children and families in our hometown of Milwaukee and across the country,” said John Schlifske, chairman and CEO, Northwestern Mutual. “We are bringing 25 years worth of stories to life through art, highlighting our commitment to the communities we serve and celebrating the work we’ve done in partnership with outstanding nonprofits.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7991457-northwestern-mutual-giving-gallery/
PVH Corp. [NYSE: PVH], owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.
“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7538851-warner-s-bra-blems-no-side-effects/
Team In Training. Light The Night. Man & Woman of the Year. Student Series. Leukemia Cup Regatta. More than 13 million participants in these popular fundraising campaigns last year alone helped The Leukemia & Lymphoma Society (LLS) invest more than $1 billion in research to advance lifesaving treatments and cures for blood cancer patients.
For Blood Cancer Awareness Month this September, LLS is reminding us that despite progress, much work still needs to be done to save more lives. More than 1.2 million people in the U.S. are living with or in remission from a blood cancer. Leukemia causes more deaths than any other cancer among children, adolescents and adults younger than 20 years. Leukemia, lymphoma and myeloma are expected to cause the deaths of an estimated 58,320 people in the U.S. in 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554853-lls-blood-cancer-awareness-month/
Miral and SeaWorld Entertainment, Inc. (NYSE:SEAS) (“SeaWorld”) today announced their partnership to develop SeaWorld Abu Dhabi, a first-of-its-kind marine life themed park on Yas Island. This next generation SeaWorld Abu Dhabi will also include the United Arab Emirates’ (“UAE”) first dedicated marine life research, rescue, rehabilitation and return center with world-class facilities and resources for the care and conservation of local marine life. SeaWorld Abu Dhabi will be the first new SeaWorld without orcas, and will integrate up-close animal experiences, mega attractions and a world class aquarium, bringing the latest technology in visitor engagement.
The partnership brings together Miral’s expertise in developing Yas Island’s portfolio of destinations with SeaWorld’s 50-plus years of theme park, veterinary medicine, marine science and zoological practice and experience.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8002251-miral-announces-seaworld-yas-island/
Today, Brother International Corporation, the leader in laser printing in the small office, home office market, announced its newest line of monochrome laser printers and all-in-ones. From work-from-home-warriors and small-office-heroes to trusted school administrators and busy medical practices, Brother has a proven track record of providing the most reliable printer solutions on the market, and today the best got even better.
The new lineup includes five printers and four all-in-ones to address the evolving needs of the busy home or small office, including the first Brother XL Extended Print laser models that include up to two years of toner in the box. Printers in the new lineup offer fastest-in-class print speeds, high-quality prints, and superb reliability, all while keeping budget in mind.
To view the multimedia release go to:
https://www.multivu.com/players/English/8253851-brother-monochrome-laser-printers-all-in-one/
