Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed.
The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.
LG Text Ed was in session this weekend at BlogHer '11, the world's largest conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG Lounge, attendees learned about the LG Text Ed program, a comprehensive educational campaign that addresses teen mobile phone misuse and provides parents with valuable resources so they can teach responsible phone use to their children. Offering a candid opportunity to learn how parents can best tackle potentially dangerous mobile phone behaviors, LG created a unique chance for bloggers to hear from LG Text Ed advisory council members, actress Jane Lynch and best-selling author Rosalind Wiseman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51241/
This year, Americans are planning to give back 226 million unused vacation days causing nearly 50 million of us to become vacation deprived. And, while some cite financial worries as the main contributing factor for their “no vacation” philosophies, many Americans blame “lack of planning” as the reason they find it hard to get away. Regardless of the excuse, Monograms – the all-in-one packaged vacation travel company and member of the award-winning Globus family of brands – is helping travelers make going now not only possible, but also easy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54092-monograms-travel-company-encourages-travelers-to-go-on-vacation
The German government employees called out for strike in some parts of Germany. There is no public transport is available for visitors of the CeBIT 2012 in Hanover. Residents who are able to give visitors a lift have a red symbol in their car.
Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – ‘The Big Turn On’ – in a bid to win 30 quick chargers from Nissan.
The quick chargers are part of a wider initiative from Nissan to get one million consumers switched onto electric driving, in just 100 days. The basis of ‘The Big Turn On’ campaign is to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan.
These chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future. A quick charger, which complies with the international CHAdeMO standard, can recharge an empty battery to 80 per cent capacity in just 30 minutes, as opposed to the standard charger type, which takes approximately eight hours.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/53798/
UBM Studios Milicruit, Military Officers Association of America (MOAA), DirectEmployers Association, and industry leading employers announce the 10,000 Jobs Challenge for Veterans and Military spouses, a program that provides employers with sponsorship and participation in highly active virtual career fairs attended by more than 100,000 veterans and military spouses yearly. The group expects to add hundreds of employers and increase the target number of jobs by partnering with local, national and international businesses to support workforce opportunities for veterans and their spouses.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49988-milicruit-joins-forces-to-find-10000-jobs-for-veterans-military-spouses
Kaplan University master’s degree graduate Onica Browne obtained her Master of Business Administration (MBA) with a focus on international business. In her case, this Kaplan University online program offered a unique learning experience to collaborate with students in other countries, enriching the learning process.
Kaplan University offers online degree programs including an MBA distance learning program designed to foster thought leadership, innovation, and corporate social responsibility on a global scale. Upon completion of the MBA program students could have the opportunity to pursue several career paths.* An MBA is one of the most sought after university degrees online as it can be applied in almost any realm of the business world and is often of interest to students looking to advance in their field.
Kaplan University’s online MBA program is designed for the working student. Our classes are flexible and the courses are designed to be closely related to what students will encounter in their career. More employers seek the knowledge and discipline that is relevant to completing graduate school. An MBA degree could help create value in an employer’s eyes and set you apart in today’s competitive business environment. We strive to set ourselves apart by continually developing and enhancing our curriculum to help prepare our students to succeed in their careers.
* Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“I had my undergraduate degree in international business for just about seven years and I have always wanted to get my master’s degree. When I looked at other universities and selected Kaplan [University] for my master’s degree, Kaplan [University] gave you the most ‘bang for your buck.’ I met professors that were actually in the industries that they taught. This was not purely an academic setting. Everything that we do in international business is all about relating to other people and everything we do at Kaplan [University] is about how you relate to other people and how that relation allows you to do better.
I met people who were from China, who were from Japan, who were from the Middle East; I met a gentleman who was a program developer for Microsoft based in Shanghai. I had one of my classmates in Iraq at the time and we would collaborate on different projects while she was in Iraq and I was in the United States.
That’s the beauty of Kaplan [University]. We share and we learn from each other and then you can go back to work the next day and apply the same information that you learned in class. I work for the US Small Business Administration. Because I have my Master’s Degree from Kaplan [University] I actually was able to obtain the job that I have right now where I’m helping small businesses. Without my master’s degree from Kaplan [University] I would not have even been considered for the position so my degree is allowing me to touch people outside of me and allowing them to touch people outside of them so it’s almost like paying it forward.”
Ford Motor Company is launching the next version of SYNC® Destinations, its free mobile app for SYNC Services subscribers, giving Ford vehicle owners the ability to easily send destinations to their vehicle using their smartphone.
With the addition of Ford SYNC AppLink™ support, the app enables drivers to use simple voice commands to get on-the-go traffic reports to any of their favorite destination points. Users can report traffic incidents to share with the entire SYNC Destinations community, get up-to-the-minute incident reports, and leverage their smartphone’s data network to download turn-by-turn directions and destinations directly to their vehicle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54108-ford-launching-next-version-of-sync-destinations-free-mobile-app
At Kaplan University, our main focus in developing our online MBA programs is career development. We believe the time and effort that is required to obtain a master’s degree online should be apparent the first day the student begins their new career. Earning an MBA could be a step in the right direction towards a fulfilling and satisfying career.*
Kaplan University’s Master of Business Administration online offers students the tools to understand the relevant knowledge and proficiencies, and to apply what they have learned in class at work. Our unique distance learning MBA program is designed to accommodate students that work full time. You can attend class virtually anywhere you have an Internet connection, and the coursework material is available to you at any time. Students can pursue their goals and complete their MBA online for a brighter future.
Kaplan University strives to put our students first. We have our fingers on the pulse of what is going on in the business world and integrate that knowledge into our courses. At Kaplan University, we are proud to offer our students resources to help them succeed in their pursuit of continuing education. Our instructors care about their students and are available to answer questions or offer support.
* Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“We’re very proud of our MBA program. The MBA Program enables students to develop a portfolio of practical, resume building experiences while they’re still in school. What they can do with that is really demonstrate that they know what business is about and they know how to manage and lead projects.
I think one of the things that we’ve worked very diligently toward is to build a curriculum that provides students with real world experience so that they’re able to that the skills that they’re earning in the classroom, learning in the classroom and carry those immediately into the workforce.
The one thing that I would have to say that Kaplan [University] afforded me that other programs I looked at did not afford me is the practical use of every course and I can take it right from the classroom right to my work every single day.
We have specializations in marketing, management, finance, entrepreneurship which is very popular, international business.
An emphasis in International Business with all of its aspects from Human Resources to International Finance, International Projects, and International Marketing; that is something that I think will help me greatly especially in the consulting field.
What they’re able to say with the MBA is that they’ve got areas of expertise in Finance and Economics and Accounting and that they’ve got the skill set that goes beyond what somebody with a bachelor’s degree would have.
All of a sudden my supervisor is realizing that I’m being underutilized, so now I have more responsibilities that are more challenging.
The challenge is there for sure, but it’s the tools like the Writing Center, the Math Center- the things that make a student be able to succeed.
You will find help and assistance from the beginning. Your academic advisor, the financial advisor, and every step you will always have somebody that will be there right by your side.
I’ve had many students contact me years after they’ve completed their degree and say it was because of having earned my MBA I’m now working in a different capacity; working in a leadership role, working as a VP, working as a CEO at a small corporation. Or many students go off and start their own business because they got the confidence of the skills that they’ve gained.
If you want your MBA, I can just tell you- Kaplan [University] is your first choice, it is. The structure of th
The Art Institutes schools are dedicated to providing students with hands-on, real-world education, in- and outside of the classroom. With a career-focused curriculum, experienced faculty and a range of community-based projects, students test their ideas against the needs of the real world.
One unique example is Student Studio: Bonnaroo. In partnership with the Bonnaroo Music and Arts Festival, students from several Art Institutes schools are producing projects to make their creative mark on this year’s festival, June 9-12. The assignment was to create 15 student projects across all four areas of study at The Art Institutes: design, media arts, fashion and culinary.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50588-Art-Institutes-Bonnaroo-Student-Studio/
Work intensity among European workers is still high, and it has not increased over the past five years, according to the first findings of the 5th European Working Conditions Survey, out today.
The survey also found that for most workers (67%), the pace of work is set by direct demands from people and working at high speeds remains high. The extent to which workers can make their own decisions about how they do their job has not improved, leaving a large number of workers ill-equipped to deal with work’s demands. European workers also remain as exposed to physical hazards, however, as they did 20 years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/eurofound/46312/
Together with comedienne Heather McDonald, Kotex Natural Balance, from Kimberly-Clark Corporation, is asking women to stand up and share their thoughts about what’s real and what’s not so real about the claims, innovations and storylines they see in today’s feminine care advertisements. Starting May 7, McDonald will star in a new web video series on the Kotex Natural Balance Facebook page (http://www.facebook.com/kotex) and YouTube channel (http://www.youtube.com/kotexvideos) that calls out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what’s real and what’s not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What’s Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56082-kotex-heather-mcdonald-web-video-comedy-series-feminine-care-ad-jargon
