IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces yet another massive leap in the field of breakfast superiority with the launch of the “Pancake Selfie Express,” the newest stroke of genius from the Holiday Inn Express® brand’s Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle. The nine-city tour, which hits the road today, allows flapjack fans in some of the busiest cities in the Southwest and along the West Coast to enjoy a selfie on a pancake made by “The Stack Station,” the brand’s super smart, one-touch pancake machine. The innovative piece of breakfast machinery was named this summer through a crowdsource naming contest in which more than 28,000 wordsmiths suggested their best and brightest monikers for a chance to win bragging rights and a trip to Vermont, maple syrup Heaven.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7612951-hiexpress-rob-riggle-pancake-selfie-express/
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
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The Casting Couch
Professor Puppet and Sasha Snow discuss about the casting couch situation in Hollywood. Sasha is an aspiring actress who’s trying to get her way through stardom. Everyone knows that it’s hard to achieve one’s dream of becoming a celebrity but it’s definitely even harder for women because it frequently happens that a producer would leave some subtle impression of a Quid pro quo “this for that” situation. Say, a producer would solicit some sexual favors in return of becoming a cast in a show. Sasha, in her experience, has a few to mention just like male producers would come up to her and would say something in a smooth connotative language but the meaning is still the same. In a form of straight forward language, it only means one thing and that is “I want to f*ck you”. So it’s like this, they’re just working it out in a professional context like getting drinks here and there, wining and dining, etc. But behind the scenes there are some celebrities out there who made their way through the top by sleeping with everyone in the corporate ladder.
Bulbs.com, one of the largest online distributors of replacement lighting announced today that it is adding the new Philips hue lighting system to its LED product assortment. Bulbs.com will be among the first Philips Professional channel distributors to carry hue. Until now hue has been offered only through the Philips Retail channel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7262751-bulbs-com-new-philips-hue-web-enabled-led-lighting-system/
Epson and 4Wall Entertainment help deliver the ultimate projection mapping experience for UNLV Runnin’ Rebels basketball fans. 4Wall Entertainment, a leading event equipment company specializing in providing quality lighting and video equipment, chose Epson Pro L25000U Laser WUXGA 3LCD projectors to power UNLV’s immersive pregame experience through the art of projection mapping across Tarkanian Court at the Thomas & Mack Center.
To bring Tarkanian Court to life, 4Wall Entertainment and Epson joined forces to identify and deliver a reliable laser projector solution that seamlessly merged with oogoog productions content and distribution system. Utilizing the pixel mapping technique for accurate tracing of all lines of the court, and alpha mask creation for pinpoint accuracy, the pregame show includes 3D modeling, motion graphics, video and text overlays. Eight Epson Pro L25000U laser projectors are installed above the court and programmed to converge together displaying one large image over the entire court. From sharper images and brilliant colors, to flexibility without drawbacks of restrictive technology equipment, Epson laser projectors provide the utmost support needed for a larger-than-life pregame experience. View live video of the pregame show here, vimeo.com/258161237/2607a7b8f0.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820756-epson-4wall-entertainment-projection-mapping/
For children in hospitals, sometimes the best medicine and moments of joy can come with four paws, a wet nose, and a wagging tail. Today, the Joy in Childhood Foundation, the independent charitable foundation powered by Dunkin’ and Baskin-Robbins, is launching its Dogs for Joy program to bring in-residence dogs to children’s hospitals nationwide. Dogs in this program are bred and trained as service dogs but “work” full-time in children’s hospitals. Through more than $2M in initial grants the program will dramatically increase the number of in-residence dog programs in pediatric healthcare settings around the country and the prevalence of animal-assisted therapy as part of treatment.
To view the multimedia release go to:
https://www.multivu.com/players/English/8444851-joy-in-childhood-foundation-unleashes-dogs-for-joy/
The everyday life we all lead is frenetic and overcome by millions of stimuli; there is never enough time or peace. Zazen Bear, a new Zen retail concept store at 497 Broome Street, wants to help New Yorkers find their moment of inner peace.
Through a carefully crafted collection of products that range from jewelry to home furnishing, Zazen Bear offers a unique retail experience that starts when entering the 2,400 sq. ft. store. Spread out on two floors, connected by an open staircase and a harmonious live-plant vertical garden, visitors are lead through the three interlocked circular rooms into a voyage of discovery and sensory exploration.
Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home. Incorporating precious materials like diamonds, sapphires, gold and silver the jewelry collection spans from the Connected Ring Series (starting at $213.00 to $354.00) designed to represent the connection of the mind and the universe where our inner self intersects with the world around us; the Zazen bear monogram earrings featuring the iconic bear that represents harmony and inner peace (starting at $118.00 to $306.00); the Posey Bracelets of Balance, Meditation and Calm designed as a reminder to seek these three elements in the day (starting at $815.00); the Inner Stellar necklace a reminder to embrace the constellation of stars that represents our dreams and aspirations (starting at $538.00 to $931.00).
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
Primrose Schools, a national preschool franchise company, continued its momentum in 2017 by increasing unit growth by more than 9 percent. Primrose increased its presence across the country by adding two new states to its footprint and opening 33 total schools in both urban and suburban markets.
Through a strong system of Franchise Owners and heightened need in the U.S. for high-quality early education and care, Primrose Schools expanded to 372 schools in 29 states. The company plans to increase that number to more than 500 by the end of 2020. Now serving more than 54,000 students, Primrose Schools plans to increase its number of employer-sponsored and small suburban city locations and multi-unit Franchise Owners to reach its ambitious goals.
To view the multimedia release go to:
https://www.multivu.com/players/English/8014459-primrose-schools-franchise-growth-2018/
The world’s first all-in-one music player Smart Hearable 1.0, developed by VINCI, will make its debut in the North American market at the 2016 Consumer Electronics Show (CES) held from January 6 to 9 in Las Vegas, United States.
The highlight of the design is the artificial intelligence technology applied to create ME 1.0, the first smart assistant that makes the AI talking system from the 2013 film “Her” real.
VINCI Smart Hearable is a wireless and hands-free smart music player that can react to user body and consciousness dynamics with different kinds of music. With a built-in proximity sensor, the device automatically plays the music when user puts it on. It has a touch panel that responds to gestures like tapping and sliding, and a voice interaction system that allows users to guide the device with simple commands.
ME is able to respond with a song that best suits the moment by analyzing data collected from user including heart rate, current location and scenarios through intelligent algorithms, so that user can not only tell ME songs, albums or singers they desire to enjoy the music, but also share their mood and feelings with it.
To view the multimedia release go to:
http://www.multivu.com/players/English/7730451-vinci-smart-hearable-ces/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
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