Today, Target Corp.® (NYSE:TGT) announced 42 new schools from across the country that will receive a new library as part of the 2011 Target School Library Makeover program. Education experts and advocates such as Alma Powell of the America’s Promise Alliance and Sir Ken Robinson, along with elected officials including Congressman John Kline, Chairman of the Education and the Workforce Committee and Congressman Gene Green (TX-29), were invited to celebrate this announcement with the principals at the Library of Congress. Additionally, principals from among the 42 elementary schools participated in a Principal Summit, led by Ralph Smith of The Annie E. Casey Foundation. The summit was designed to inspire school leaders, provide best practices for cultivating reading skills by using their new libraries, and explore how educators approach literacy strategies.
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Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, and DECODE Enterprises, the distribution subsidiary of DHX Media, announce the exclusive U.S. launch of dirtgirlworld, the first green living series for preschoolers. “Sprout’s Dig Into Earth Day with dirtgirlworld” marathon will air on Sprout from noon – 3 p.m. ET on Earth Day, Thursday, April 22. The three-hour block will feature select episodes of this contemporary, vibrant, eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living. Games, crafts and environmentally-friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42012/
Colum Egan, Master Distiller at the Old Bushmills Distillery, is set to launch a global competition - 'Make it 2 Bushmills' - that will see him take the world-famous distillery on tour.
Colum is offering two friends the chance to work alongside him for two weeks, to learn the skills of whiskey-making that have existed in the Bushmills area for over 400 years, GBP5,000 spending money to share and the chance to stay in luxury accommodation on Ireland's north coast. Then he will pack up the best bits of the Old Bushmills Distillery to go on tour. Destination? The winners' home country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/48882/
As the New Year kicks off, keeping up with New Year’s resolutions to eat right is top of mind for many. According to a 2009 consumer survey, two out of the top three most popular New Year’s resolutions involve developing better living and eating habits, yet many fail to keep their resolutions past the first month. To help women keep their goals for improved eating habits, Tyson Foods and registered dietitian Tara Miller have teamed up to give women smart living tips using lean, recipe-ready ingredients, like Tyson® Grilled & Ready™ chicken.
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One in three adolescents has been hit, harassed, emotionally abused or digitally stalked by a romantic partner. Be Smart. Be Well. asked 15 middle school, high school and college students about their experiences with abusive relationships on-camera. The resulting video, Teens Start Talking, now available on BeSmartBeWell.com, is an honest and courageous look at the risks of being young and in love in today’s fast-paced technological world.
Teens Start Talking explores teens’ views of dating abuse and provides tips–straight from teens–for how young people can escape an abusive relationship or help a friend who is in one. Produced in collaboration with LoveisRespect.org, the video is a frank and hopeful discussion of teen abuse from the teen perspective.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50832-be-smart-be-well-abusive-relationships-straight-talk-from-teens
Bill Gates, co-chair of the Bill & Melinda Gates Foundation, called on government leaders to increase their investments in vaccines and to hold themselves accountable for extending the benefits of vaccines to every child.
In a keynote address at the 64th World Health Assembly, an annual gathering of health ministers and global health leaders, Gates laid out his vision for the impact that broadening access to vaccines can have on the world. “Strong immunization systems will put an end to polio and help us reach all children with five to six new vaccines,” Gates said. “We can save four million lives by 2015, and 10 million lives by 2020.”
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Writer/Director/Raconteur/Podcaster/Sinner (to some) and proud Jersey boy Kevin Smith returns to EPIX, bringing his unusual multi-talents in a one-man show, Kevin Smith Burn in Hell. The original comedy event premieres February 11 on the EPIX premium network. Additionally, EPIX is reaching out to Kevin Smith fans everywhere with an on demand preview beginning February 3, offering subscribers and non-subscribers an early screening of the entire special. The preview can be viewed via participating affiliated television providers’ EPIX On Demand service and EPIX apps on Xbox 360 and Roku. It will also be available for streaming at EpixHD.com and the “TV Everywhere” portals of affiliated providers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52239-epix-hd-kevin-smith-burn-in-hell
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
BACARDI® CLASSIC COCKTAILS PIÑA COLADA and BACARDI® CLASSIC COCKTAILS STRAWBERRY DAIQUIRI, the ultimate home entertaining solutions, have partnered with lifestyle expert Robert Verdi to help you become the perfect host. Entertaining should be all about ease, comfort and having more time to enjoy hanging out with your guests.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/44538/
Taylor Swift behind-the-scenes at her COVERGIRL NatureLuxe ad shoot. Visit www.covergirl.com for more information on Taylor Swift and NatureLuxe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/covergirl/47550/
The National Federation of Independent Business has launched a media hub [http://www.NFIB.com/video] to provide small business owners with practical advice for running their companies, and information about the activities of government that impact their ability to own, operate and grow their businesses.
The center of the operation is NFIB’s own in-house studio just minutes from Capitol Hill. From there, NFIB will produce and syndicate videos and webcasts for NFIB.com, Facebook, YouTube, Yahoo and other web portals and news sites.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nfib/49413/
