AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
Sears and Kmart are spreading the holiday spirit early by changing the lives of one very special family and two well deserving charities as they announce the grand prize winner of the Shop Your Way Rewards “What Would You Do With One Billion Points?” contest. Todd Benjamin, resident of Lakewood, Colo., was named the winner for the national Sears and Kmart contest and received half of the prize value and the other half will be donated to the Rocky Mountain Rett Association (RMRA) and St. Jude Children’s Research Hospital.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sears/47344/
One in three adolescents has been hit, harassed, emotionally abused or digitally stalked by a romantic partner. Be Smart. Be Well. asked 15 middle school, high school and college students about their experiences with abusive relationships on-camera. The resulting video, Teens Start Talking, now available on BeSmartBeWell.com, is an honest and courageous look at the risks of being young and in love in today’s fast-paced technological world.
Teens Start Talking explores teens’ views of dating abuse and provides tips–straight from teens–for how young people can escape an abusive relationship or help a friend who is in one. Produced in collaboration with LoveisRespect.org, the video is a frank and hopeful discussion of teen abuse from the teen perspective.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50832-be-smart-be-well-abusive-relationships-straight-talk-from-teens
There was a festive feel to December’s Meet the Media, as public relations and communications professionals gathered at Wax Chandlers Hall in the heart of the City to hear Oliver Ralph, UK Companies Editor of the FT, give an insight into the structure, daily activities and relevant contacts at the FT globally. There was also invaluable advice on best practice in regards to your story reaching the paper and its electronic counterparts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53744-prnewswire
The 10th annual Avon Foundation for Women Gala tonight honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held at Cipriani 42nd Street in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. The event was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42979/
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
The makers of Quaker State, the motor oil well known for providing durable protection, are now giving motorists cash for using Quaker State and making their cars last. The Quaker State Cash Back Bonus Program launches today and is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the cash value of their vehicle when they reach 300,000 miles, subject to certain terms and conditions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/quakerstate/48531/
Kelley Blue Book, www.kbb.com, the leading provider of new and used vehicle information, today announced its inaugural Total Cost of Ownership Award winners. The all-new 2012 awards honor current model-year vehicles and brands (in both the luxury and non-luxury categories) with the lowest projected ownership costs, based on Kelley Blue Book Total Cost of Ownership data for the initial five-year ownership period.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54199-kelley-blue-book-kbb-inaugural-total-cost-of-ownership-award-winners
With more than 50 vehicles debuting at the Los Angeles Auto Show, the latest advancements in automotive technology and design are sure to find their way into driveways across the country very soon. Micah Muzio, editor for the car-shopping website Kelley Blue Book, www.kbb.com, provides a wrap-up of what was hot from the first auto show of the 2012 season.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52609-la-auto-show-2011/
With the arrival of the all-new CT 200h premium hybrid compact in showrooms later this month, Lexus introduces a vehicle that breaks the mold of conventional hybrids. It delivers what many thought was impossible—a hybrid with sporty, sexy styling, dynamic handling, best in class mileage and all the luxury of a Lexus.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48869/
Today, international humanitarian organization Concern Worldwide US launched the Your Dollar Our Future campaign to raise money to rebuild schools, hire teachers, and supply materials to repair the damaged education infrastructure in Haiti. The campaign coincides with American children starting a new school year after the summer holiday and is supported by celebrity “All Stars,” including Gabriel Byrne, Usain Bolt, NFL quarterback Charles Tillman, Brendan Fraser, Damien McGinty, Jon Secada, Jeffrey Donovan, Giuliana Rancic, Renee Oldstead, Cassie Scerbo, and Gabrielle Beauvais, to name a few, who have joined Concern to help bring education to earthquake-affected children in Haiti. The campaign will be formally launched at the Clinton Global Initiative Annual Meeting in New York City.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51797-concern-worldwide-your-dollar-our-future-campaign-haiti
Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tocquigny/46222/
