On July 21, 2014, Genworth (NYSE:GNW) is introducing Privileged Choice® Flex 3 featuring FlexFit℠ packages. FlexFit packages are designed to help address the primary barriers to purchasing long term care insurance – price and complexity. FlexFit gives millions more Americans the flexibility to choose the right fit for their long term care needs, combined with the simplicity of prepackaged benefits. Privileged Choice Flex 3 is issued by Genworth Life Insurance Company.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7206252-genworth-offers-affordable-flexfit-long-term-life-insurance/
Design and architecture fans now have the opportunity to tour the first-ever Real Simple and This Old House “2014 Dream Home of the Year”.
The luxury-quality, award-winning Breezehouse built by Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, is the epitome of a Southern California “Dream Home” and is packed with inspiration, resources and ideas to help visitors bring their own “dream home” to life. The L.A. Dream Home, which will be featured in the September issue of both Real Simple and This Old House magazines, is open to the public to tour the weekends of September 13-14; September 20-21; and September 27-28. Admission is free. More information, including how to use convenient shuttles to visit the house, can be found at www.bluhomes.com/designsmart.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7043256-blu-homes-breezehouse-awarded-2014-dream-home-of-the-year-by-real-simple-and-this-old-house/
To announce the first-ever RC 350 sport coupe and RC F performance coupe, Lexus today launches a comprehensive marketing campaign that showcases the vehicles across a variety of media platforms. The RC/RC F marketing campaign mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341251-lexus-rc-350-sport-coupe-rc-f-performance-coupe/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
This year's Red Dress Collection℠ kicked off Mercedes-Benz Fashion Week in New York City last night with notables such as Lindsey Vonn, AnnaSophia Robb, Colbie Caillat, Giada De Laurentiis, Bella Thorne and Daphne Oz showing off some of the hottest designers’ red gowns to bring awareness to the number 1 killer of women – heart disease.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64681-aha-and-macy-s-go-red-for-women/
France remains the top destination for their North American travelers according to Rail Europe, Inc., the largest distributor of European rail products in North America. According to sales data, Italy and the United Kingdom followed France respectively as the top destinations for Rail Europe travelers this summer.
In reviewing their 2014 sales figures, Rail Europe identified noteworthy travel data that showcases the latest trends and preferences among their North American clients.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7157831-rail-europe-inc-newsroom/
The American Society for Aesthetic Plastic Surgery (ASAPS) released its complete 18th annual multi-specialty statistical data today showing an aesthetic plastic surgery spend consistent with the figures for 2013, with Americans spending more than 12 billion dollars on surgical and nonsurgical procedures for the second year in a row. With more than 10 million cosmetic procedures performed in 2014, those that showed the largest growth in volume on a year-over-year basis included buttock augmentation (up 86%), labiaplasty (up 49%), and nonsurgical fat reduction (up 42%). Additionally, more men are turning to aesthetic cosmetic procedures, with dramatic increases seen in both surgical and nonsurgical options over the past 5 years and a 43% increase overall.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7310751-asaps-2014-plastic-surgery-trends/
For the first time in Crystal Cruises’ history, Crystal Symphony and Crystal Serenity will each embark on World Cruises in 2018 – offering travelers four separate global itineraries aboard the award-winning ships.
The concurrent world cruise routes for 2018 begin in January, with both ships simultaneously arriving in Sydney on February 17. This rare meeting allows the exciting opportunity to combine the itineraries of the two ships, as guests can switch vessels for a new odyssey. Ranging from 97 to 129 days, the innovative voyages will travel to a combined 111 destinations in 45 countries, featuring 16 maiden calls and 50 overnights. During the ship’s rendezvous in Sydney, full World Cruise guests will be treated to a spectacular gala celebration.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7444851-crystal-cruises-world-voyages-2018/
At this year’s annual Berkshire Hathaway Shareholders Meeting, Clayton Homes will introduce its newest line of innovative homes, The Lifestyle Collection, to homebuyers.
The Lifestyle Collection is comprised of four models, each with their own customizable amenities that were designed with certain demographics in mind: Connected, Active, Social and Reflective. Clayton Homes will showcase the Reflective home at Berkshire Hathaway’s annual meeting. A “Reflective” homeowner demands a home that focuses on the need to retreat, relax and reflect, while also featuring modern amenities and custom details. The home has an inventive layout that gives residents space for privacy as well as a luxury kitchen for gathering throughout the day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For North America
Dr. Danielle Marcoux from Canada
Camp Liberté – Summer camp for children with skin disorders
This one-week summer camp run by volunteer dermatologists and nurses enrolled children aged 7 to 12 with moderate-to-severe skin disorders, as well as their families, to bring them together for support, social interaction and to increase their confidence. All the activities aim to increase patients’ confidence and self-esteem, improve social skills, reduce stigma about their condition and improve adherence to treatment.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Fresh videos, information and links relating to the stress experienced by America's 15 million+ family caregivers for people with dementia are now available in the Brookdale Alzheimer's Resource Center. The new topics include:
A woman describing the impact of her mother-in-law's dementia on her family: Video
How spouses and adult children experience caregiving differently: Video and text document
Ways that caregivers can protect their own brain health: Text document
Long-distance caregiving, the symptoms of caregiving stress, dealing with caregiver guilt, being a healthy caregiver and caring for the caregiver: Links to information and a webinar
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7087731-brookdale-senior-living/
