Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas today announced FINAL FANTASY® XIII-2 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system is now available at retailers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54433-square-enix-inc-announces-final-fantasy-xiii-2-now-available-at-retailers
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
The new full-length trailer for MK Media Productions' highly anticipated motion picture Shangdown: The Way Of The Spur debuted today. Shangdown: The Way Of The Spur, starring Christian Bachini and The Way Of The Dragon's famous villain Jon T. Benn, and directed by Jakob Montrasio, pays homage to the violent and gritty Spaghetti Western genre while adding an Asian twist.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shangdown/46374/
In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/jcpenney/48219/
Just in time for Valentine’s Day this year, Choice Hotels Music is offering yet another free original song download for consumers with “Sweetest Dreams.” Performed by Holly Montgomery and available for free at ChoiceHotelsMusic.com, “Sweetest Dreams” was inspired by the poetry of a remarkable young woman named Kai Croft and its lyrics were inspired by the emotion of love.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/choicehotels/45003/
The key theme of SPIEF 2013 will be ‘Finding Resolve to Build the New Global Economy’. The Forum’s participants will include leading political, business, and financial representatives from around the world. They will gather to engage in thoughtful dialogue regarding the most effective means of creating a viable and sustainable system for a constantly changing world.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61905-st-petersburg-economic-forum-2013
G-Star's Metropolitan Explorer inspired NY RAW Autumn/Winter 2011 collection was shown at New York Fashion Week this evening. The characteristic modern 3D denim approach and craftsmanship of the specialist denim brand were combined with elegant fabrics from1920's city life, fused with outdoor utilities in a dark color palette including raw indigo, hunting green and utility grey.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gstar/48619/
The Ad Council, the Humane Society of the United States and Maddie's Fund launch first national PSA campaign to encourage pet adoption from shelters.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/40171/
Lancôme is unveiling Genes Day on October 22, a one day fundraiser in support of St. Jude Children’s Research Hospital.
In celebration of the beauty of scientific research, Lancôme will donate $7 from each bottle of their latest skin care breakthrough, Génifique Youth Activating Concentrate, sold that day to St. Jude Children’s Research Hospital to support the research and treatment at St. Jude.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lancome/46646/
Volvo Cars of North America, LLC (VCNA) pulled the wraps off the all-new 2011 S60 sport sedan today at the New York Auto Show. The all-new Volvo S60 sport sedan will arrive at dealerships later this fall. The all-new S60 introduces a unique safety technology: Pedestrian Detection with Full Auto Brake.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/volvo/42856/
The Sounds of Pertussis Campaign moves into action with the second annual Pertussis Awareness Day in New York City featuring a range of educational activities, including the launch of the Sound Off About Pertussis song contest and a new public service announcement (PSA) featuring four-time NASCAR Sprint Cup Series champion Jeff Gordon. The national public awareness campaign encourages parents to help protect themselves and their babies from pertussis—commonly known as whooping cough—by getting vaccinated with an adult Tdap (tetanus, diphtheria, acellular pertussis) booster, which may reduce their risk of getting the disease and spreading it to their babies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/soundsofpertussis/45203/
