Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii/
More than 33 years after the popular American TV show Knight Rider showed David ‘The Hoff’ Hasselhoff talking to his car KITT, Volvo and Microsoft are launching a wearable-enabled voice control system.
Volvo owners will be able to talk to their car via their Microsoft Band 2, allowing them to instruct their vehicle to perform tasks including, setting the navigation, starting the heater, locking the doors, flashing the lights or sounding the horn via Volvo’s mobile app Volvo on Call and the connected wearable device.
In November 2015 Volvo and Microsoft announced their high-profile collaboration with the first automotive application of HoloLens technology. HoloLens is the world’s first fully untethered holographic computer, which could be used in future to redefine how customers first encounter, explore and even buy car. Now the two companies are delivering remote voice control for Volvo cars via the Microsoft Band 2 as another proof-point in their ambition to jointly develop next generation automotive technologies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717752-volvo-cars-microsoft-enable-people-to-talk/
The sixth annual Productive Innovation Index released by IDEA Pharma today, which ranks biopharmaceutical companies by their ability to successfully bring innovations to market, sees Johnson & Johnson top the industry for the fourth year running.
The Productive Innovation Index measures, scores and celebrates a company’s ability to deliver innovation to patients, by objectively evaluating performance data based on a rolling five year period (2010-2015), and operates on the premise: if you gave the same molecule to two different companies in early phase, which would make the best of it?
The success of the Janssen Pharmaceutical Companies of Johnson & Johnson and its consolidation of 1st place across the past four years’ rankings is driven largely by innovations in the field of oncology, immunology, neuroscience and cardiovascular/metabolism. Notable performers include Zytiga® (prostate cancer), Imbruvica® (chronic lymphocytic leukemia and mantle cell lymphoma (co-developed and co-marketed with Pharmacyclics, an AbbVie company)), Simponi®/Simponi Aria® (rheumatoid arthritis), Stelara® (psoriasis and psoriatic arthritis), Invega Sustenna® and Invega Trinza® (schizophrenia).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7770851-johnson-and-johnson-tops-idea-pharma/
Sinar Mas Cepsa inaugurated today its first oleochemicals plant in Indonesia, which represents an investment of EUR 300 million made over two years. The plant will produce fatty alcohols from sustainably-sourced palm kernel oil, a key ingredient in the manufacture of everyday products such as household cleaning goods and personal care products.
Sinar Mas Cepsa is a wholly-owned joint venture between Cepsa, a leading integrated energy company and world leader in the production of linear alkylbenzene (LAB) used to make biodegradable detergents, and Golden Agri-Resources, member of the Indonesian consortium of Sinar Mas businesses and the world’s second largest vertically-integrated palm oil company.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8175951-sinarmas-cepsa-alcohols-plant-indonesia/
Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards’ golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/
This month, haircare and skincare brand Carol’s Daughter introduces the #BornandMade campaign, a new movement that encourages every girl to be who they were truly born and made to be. It celebrates the brand’s authentic story “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of our family for more than 22 years. Now all women will have a powerful platform to showcase their individuality while inspiring others to be who they are—when there are so many voices telling them who they’re “supposed” to be.
“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599051-carol-s-daughter-bornandmade-campaign/
The Egyptian Ministry of Antiquities is pleased to announce the launch of an egyptian – international Project using non-invasive and non-destructive surveying techniques for the scanning of Egyptian Pyramids under the title “ScanPyramids” project.
Just because a mystery is 4500 years old doesn’t mean it can’t be solved…” This could be the motto of the exceptional scientific mission launched October 25, 2015, under the authority of the Egyptian Ministry of Antiquities, initiated, designed and coordinated by the Faculty of Engineering of Cairo and the French HIP.Institute (Heritage, Innovation and Preservation). Radiographic muons, aka cosmic particles, infrared thermography, photogrammetry, scanner and 3D reconstruction: the most innovative technologies will be used by researchers of international renown and three major universities: the Faculty of Engineering of Cairo University, Université Laval of Quebec and Nagoya University of Japan. Their goal: to probe the heart of the largest pyramids of Egypt, without drilling the slightest opening.
Four millennia after their construction, these ancient giants are far from having yielded their secrets. The first mystery concerns their construction, especially Khufu, the last of the Seven Wonders of the Ancient World still existing: it is still impossible to describe with certainty how this stone monument, the largest ever built by humans, was erected.
The “ScanPyramids” project has already been approved by the permanent committee of the Ministry of Antiquities and has obtained all necessary permissions from concerned authorities. With a base of more than 5 hectares, its original height of almost 150 meters and a mass of 5 million tons, how was it possible to construct such a wonder in only 25 years?
To view the multimedia release go to:
http://www.multivu.com/players/uk/7671551-scanpyramids-project-launch-egyptian/
Jean Cartwright Rhodes is struggling to come to grips with the death of her childhood best friend, Hope.
Twenty-nine years later, Jean fights for her sanity as she confronts the dark web of intrigue set in motion by
a split-second decision in the aftermath of the tragedy. Learn more here, http://bit.ly/1jXhhry Fiction, Thriller, Crime, Mystery
Retired Marine Corps Lieutenant Colonel, actor and comedian Rob Riggle stars in the third installment of Easter Seals Dixon Center’s award-winning PSA series. Released today to coincide with Memorial Day, “What to Wear” uses light humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce.
“Changing the conversation about how Americans perceive veterans is really important,” says Riggle, with 20+ years of military service. “These are hardworking, dedicated, innovative people who deserve quality employment when they return home from their military service.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172752-easter-seals-dixon-center-psa-riggle/
Ever since Donna and John met at work three decades ago, they've had the kind of smooth, comfortable relationship that comes when attraction is accompanied by compatible interests as well as strengths and weaknesses that balance each other. They pictured their senior years as an extension of what Donna Dean calls “this nice, easy life. We didn't see the calamity that was coming.”
Brookdale Senior Living, the nation's largest dementia care provider, has created new resources for care partners as part of National Alzheimer's Awareness Month in November. The candid discussion of many of the disease's most difficult challenges includes an up-close look at Donna's and John’s lives since he developed dementia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722131-brookdale-alzheimers-awareness/
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