An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
Matt Cogar furthered his legacy at the STIHL TIMBERSPORTS® U.S. Championship, presented by RAM, besting seven of the top lumberjack athletes in the country to win his fifth straight title. The Championship took place at BMO Harris Pavilion at German Fest Milwaukee in front of a crowd of over 10,000, in a three-day Championship weekend that attracted more than 17,000 fans.
“It was so amazing. It was such a wonderful event with some tough competition,” said Cogar. “I’m thankful for my family, who mean everything to me, and who supported me in all that I do.” In addition to the glory of being named U.S. Champion, Cogar was awarded a brand new Ram 1500 for his victory.
To view the multimedia release go to:
https://www.multivu.com/players/English/8130351-stihl-timbersports-us-championship/
MSC Cruises — the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa — revealed the names and concepts for the two exclusive Cirque du Soleil at Sea shows that will be performed on board MSC Cruises’ new next-generation flagship, MSC Meraviglia. The long-term partnership between MSC Cruises and Cirque du Soleil will set new standards in live entertainment at sea. The world leader in artistic entertainment will create a total of eight original shows exclusively available on MSC Cruises’ Meraviglia generation ships, coming into service between June 4, 2017 – with MSC Meraviglia – and Fall 2020.
“We are committed to creating unique opportunities that elevate the guest experience to new heights and, for this, we work with innovative, world-class leaders in their sector. It was thus only natural that, when it comes to entertainment, we would look to partner with Cirque du Soleil,” said Gianni Onorato, Chief Executive Officer of MSC Cruises.
To view the multimedia release go to:
https://www.multivu.com/players/English/7807952-msc-cruises-cirque-du-soleil/
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
The Swiss watch world is about to be joined by an exciting new addition with a venerable name. Czapek, a watch brand that achieved considerable success in the nineteenth century, has been revived and is launching with a distinctive timepiece and an innovative sharing strategy to attract watch lovers.
Czapek & Cie was re-established by three entrepreneurs with a passion for fine watches and outstanding mechanics. The original founder, François Czapek was a Czech-born, Polish watchmaker, who arrived in Geneva, Switzerland, in 1832. In 1839 he founded Patek, Czapek & Cie with fellow pole Antoni Patek. For six years they produced exceptional watches.
At the end of their partnership, in 1845, he founded Czapek & Cie and became Purveyor to the French Emperor Napoleon the Third. At its height, the company had boutiques in Geneva, Warsaw and Paris, Place Vendôme.
“Czapek deserves to be revived, he was one of the great watchmakers of the nineteenth century, who brilliantly combined precision mechanics with extremely refined aesthetics”, says Xavier de Roquemaurel, spokesman for the team. Czapek’s timepieces, which are still coveted at auctions, reveal a quest for beauty through a poetic display of time.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7684451-czapek-cie-19th-century-swiss-watch/
For the hundreds of thousands who will be looking to get healthy in 2018, they need look no further than Commitment Day, a national 5K event that happens across the U.S. on January 1. Registration for this sixth annual fun run and walk is now open at www.CommitmentDay.com. Life Time®, the nation’s only Healthy Way of Life brand, started Commitment Day in 2012 as a national movement to inspire and encourage positive change in the New Year. Since then, hundreds of thousands have participated in making a commitment to better their health, communities and selves.
The Commitment Day Movement will continue throughout the month of January at Life Time destinations nationwide with a variety of fun, healthy and educational activities to keep people of ages motivated, engaged and driven for positive change.
To view the multimedia release go to:
https://www.multivu.com/players/English/8200651-commitment-day-5k-life-time-healthy-way/
Trigenic Flex is the latest design innovation from Clarks Originals: the culmination of over 190 years’ expertise in the craft of shoemaking. With a tradition of introducing innovative footwear to the marketplace, the brand’s unconventional, and sometimes radical, approach has resulted in the proliferation of globally recognised icons such as The Desert Boot and Wallabee®.
Continuing this ‘free-thinking’ design philosophy, Clarks fuses a shoemaker’s craft and traditions with advanced technology and innovation to deliver the Trigenic Flex; an icon in the making. The Trigenic Flex is a beautifully crafted and truly original everyday shoe with a design that is deconstructed to create a minimal and fresh look.
The Trigenic Flex takes inspiration from an original 1883 Clarks Hygiene design; stylish shoes that were shaped to the natural contours of the foot, a great contrast to the seriously uncomfortable and deforming fashions of the time. Prad Indrakumar, Senior Designer, Clarks Originals, states:
“We started by looking at the Clarks ‘Hygienic’ collection of 1883. This was a collection that allowed space for the toes of your foot to move as you walked - revolutionary for its time. We looked at how we could bring this into a modern context.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7732251-clarks-create-trigenic-flex-new-classic/
Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
“Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/
Sometimes, we all just need a little inspiration to stay on-track to eat healthy meals, especially when life gets busy. With the holidays around the corner, consumers are surrounded by more opportunities to eat decadent dinners and indulgent party appetizers. That’s why the Just BARE® chicken brand, known for raising goodness by providing good food for more people, launched its Living Lean & Clean campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8189351-just-bare-chicken-recipes-monique-volz/
Cold brew coffee lovers can now make their favorite cold brew beverages at home with ease thanks to the new KitchenAid® Cold Brew Coffee Maker. Making its debut today at the International Housewares Show, the new addition to the brand’s popular craft coffee collection brings the high quality taste and experience of coffee shop cold brew into the home.
“Cold brew coffee is an increasingly popular brewing technique known for producing a smooth, rich and full bodied flavor,” said Dan Rellis, Senior Manager of the KitchenAid® Coffee Category. “We’re thrilled to offer coffee enthusiasts a new way to treat themselves to their favorite cold brew coffee beverage in the comfort of their own home.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013852-kitchenaid-cold-brew-coffee-maker/
Today, Johnson & Johnson, the world’s largest healthcare company, launches Johnson & Johnson Our Story at the Powerhouse and Johnson & Johnson Our Story to take visitors on a journey through time and around the world as they explore the stories behind more than 130 years of innovations that have changed the course of human health.
Johnson & Johnson Our Story at the Powerhouse is housed within the 1907-built Powerhouse—the oldest building on the company’s global headquarters campus in New Brunswick, New Jersey and an artifact in its own right.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077331-jnj-our-story/
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
