Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
Six Flags Magic Mountain, in celebration of 40 years of thrill ride innovation, today announced an unprecedented year of capital expansions with three new roller coaster experiences slated for the Valencia theme park in 2011. With these additions, Six Flags Magic Mountain regains the coveted Coaster Capital of the World crown - with a total of 18 roller coasters - more than any other theme park on the planet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/46421/
Honda unveiled the dynamic Accord Coupe Concept today at the North American International Auto Show, providing the first official glimpse of the athletic styling direction, as well as revealing a host of new technologies for the all-new, ninth-generation 2013 model, set to go on-sale this fall.
The 2013 Accord will feature three all-new powertrains, including the first U.S. application of both a 2.4-liter direct-injected engine and two-motor plug-in hybrid system from Honda’s suite of next-generation Earth Dreams™ powertrain technologies. In addition, the V-6 Accord will be the first Honda sedan to feature a new 6-speed automatic transmission. Both the Accord Sedan and the Accord Coupe models are expected to achieve class-leading fuel economy ratings and will be available with a number of innovative new safety and technological features.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/45742/
Helsinki has started its year as World Design Capital 2012. With its year-long programme WDC Helsinki 2012 is one of the world’s largest ever expeditions into design. During 2012 Helsinki, the capital of Finland, will explore the benefits and value of design, and showcase the ways it can improve our cities.
WDC Helsinki 2012 started its year with New Year’s Eve of Design on the 31st of December 2011. Approximately 30,000 people gathered to celebrate the beginning of the year in the heart of Helsinki. Next major event will be the World Design Capital Gala presenting the World Design Impact Prize as well as the Alvar Aalto Medal and the Estlander Prize.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52815-wdch
With recent studies citing that mobile distractions such as texting can be even more dangerous than drinking and driving, parents are looking for answers on how to best educate and promote responsible mobile phone use to their teens. As part of her role in the LG Text Ed campaign, an educational program aimed at parents, Jane Lynch shot a series of entertaining and educational viral videos for LG Mobile Phones about mobile phone misuse. With the goal of educating parents about the importance of talking to their kids about responsible mobile phone use, the LG Text Ed video series addresses issues such as “sexting,” mobile harassment and text etiquette, while helping parents learn how to use mobile phones to communicate better with their kids. In the series finale, Jane drives right to the point and addressees the potentially damaging consequences of texting while driving.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-one/47866/
Planning a dream kitchen has just gotten a little easier with Merillat’s new intuitive online tool called the Step-by-Step Kitchen Planner. Designed to guide homeowners through a customized planning process, the Step-by-Step Kitchen Planner helps them find the most appropriate styles, products and features for their lifestyles, and visualize their new kitchen choices in a virtual rendering that can be shared with their local Merillat dealer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merillat/45473/
Sprint (NYSE: S) and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.
Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee. Last night, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.
To view Multimedia News Release, to go http://www.multivu.com/mnr/51958-lg-marquee-launch-party-at-nyc-fashion-week-with-milk-studios-stacy-london
Nutrisystem, Inc. (NASDAQ: NTRI), the number one home delivery weight loss company, announced today that it is revamping its programs by incorporating its highest scoring, best tasting fresh frozen gourmet foods into all of its weight loss plans at the lowest price in the Company’s history. Part of Nutrisystem’s “Hooray You! New You Revolution” initiative is to empower and celebrate the success of its members, and with these significant changes it will make Nutrisystem® weight loss programs more accessible to a wider audience than ever before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nutrisystem/47901/
Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals – and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/pussydrinksltd/52138/
Two Merck research scientists, Nancy A. Thornberry and Ann E. Weber, Ph.D., will receive the Discoverers Award, the highest honor from the Pharmaceutical Research and Manufacturers of America (PhRMA), during a ceremony tonight at the Liberty Science Center in Jersey City, N.J.
They will be recognized for their leadership in the discovery of JANUVIA®, a once-daily pill that helps patients with type 2 diabetes control glucose in conjunction with diet and exercise. Though women have been part of teams honored with the Discoverers Award in the past, this is the first time in the award’s 24-year history that women alone have won.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/phrma/49723/
Steelcase today launches a year-long celebration of its 100th anniversary, and its reinvention as a globally integrated enterprise, focused on the future of work. Known as the long-time leader of the office furniture industry, the company has thrived for a century not only because of its products and manufacturing strength, but because of its core commitment to people at work and its human-centered approach to innovation and design.
“From the start, our company has been about more than furniture,” said James Hackett, CEO of Steelcase Inc. “We have always focused on people and what people can do. Companies don’t survive for a century – ideas do. So as we turn 100 years old we want to take this opportunity to look out into the future and see all the things that make us optimistic. We see a future full of limitless possibilities.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55229-steelcase-celebrates-100-years
