Sigrid Olsen opens a significant new chapter in her career this spring. SIGRID OLSEN Studio, a new seasonal fashion collection for women, premieres in partnership with leading entertainment and lifestyle retailer, HSN and will launch in April.
Sigrid will enhance her multi-faceted creative talents, adding national broadcast persona to the roster, and promote her inspired, artisan chic designs on-air with HSN across its various platforms, including TV, online and mobile. HSN reaches 96 million households in the U.S. and offers its customers a curated assortment of exclusive products and top brand names 24 hours a day, seven days a week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
One of the most anticipated car launches of recent years – Volvo’s all-new XC90 – begins today. Volvo Cars has created a launch programme that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/71400525-inside-volvo-XC90
Cracker Barrel Old Country Store® today announced the arrival of the Goo Goo® Cluster Latte, a new premium coffee beverage inspired by the Goo Goo® Cluster, a beloved, iconic candy of the South and America’s first combination candy bar. Available at all Cracker Barrel® locations nationwide beginning today, the Goo Goo Cluster Latte is a blend of rich espresso and steamed milk combined with classic caramel, milk chocolate, peanut and nougat flavors. Cracker Barrel is introducing this new expression of the classic Southern candy as part of the launch of its Crafted Coffee line of handcrafted espresso drinks that honor traditional coffee flavors, while also crafting fun, signature and seasonal flavors.
To view the multimedia release go to:
https://www.multivu.com/players/English/8299351-cracker-barrel-goo-goo-cluster-latte-crafted-coffee/
Today, Stearns & Foster® has teamed up with home design expert Jonathan Scott to launch the “Redesign Your Retreat” campaign. The campaign supports the launch of the reinvented 2016 mattress line-up, including the Stearns & Foster Estate, Stearns & Foster Lux Estate and Stearns & Foster Reserve Collections.
Challenged by the brand to design three master bedroom suites to inspire consumers to redesign their bedroom retreats, Scott created three distinct styles – Edgy Glam, Mid-Century Modern and Transitional – inspired by each new Stearns & Foster Collection. The bedroom designs will be unveiled throughout the summer, with Edgy Glam making its debut today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7859051-stearns-foster-redesign-your-retreat/
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
Tempur Sealy announced today the debut of Cocoon™ by Sealy, the company’s new offering in the below-$1,000 e-commerce space. Made with the high-quality materials that consumers expect from Sealy, Cocoon by Sealy is sold exclusively online at CocoonBySealy.com and delivered in a box directly to consumers’ doorsteps. A queen Cocoon by Sealy mattress sells for $849, including free shipping.
“Tempur Sealy is committed to having high-quality products available wherever and however consumers want to shop,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy.
“Cocoon by Sealy is a logical extension of our family of products. We have products that serve just about every consumer need and at just about every price point,” Thompson added. “We entered this specialized distribution channel because we knew we could provide a product that meets the needs of this target consumer, is superior to the competition and consistent with our Sealy brand promise of quality and value.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7778651-cocoon-by-sealy-launch/
Ethicon*, a trusted leader in advancing wound closure, announces the launch of STRATAFIX™ Spiral PDS Plus and STRATAFIX™ Spiral Monocryl Plus Knotless Tissue Control Devices. With the addition of these two new suture technologies to the STRATAFIX™ Family of Knotless Tissue Control Devices, Ethicon has established the most comprehensive and unmatched knotless suture offering available to surgeons in the U.S.
STRATAFIX™ Knotless Tissue Control Devices transforms the wound closure experience by providing unique advantages over traditional sutures. STRATAFIX™ sutures provide more strength and security, more consistency and more efficiency than traditional suturing. The portfolio of knotless sutures also enables surgeons to more easily manage tension and control tissue approximation with each pass during closure and eliminates the need to tie knots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889651-ethicon-new-stratafix-suture/
New KitchenAid Cutlery Sets
Since the launch of its own, non-licensed kitchenware collection in 2013, KitchenAid has been offering high-performance cookware, cast iron, bakeware and kettles designed for everyone from beginner cooks to experienced chefs. And just in time for the holidays, the brand is expanding the collection to include a new cutlery line. Further information about the products detailed below can be found at www.KitchenAid.com/Kitchenware.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7558051-kitchenaid-kitchenware-gift-guide/
Launching in November 2016, Christian Louboutin’s perfume oils are a new and highly luxurious way to experience his three signature women’s fragrances: Bikini Questa Sera, Tornade Blonde and Trouble in Heaven. Each of these Christian Louboutin fragrances has its own unique personality, what unites them is Christian’s idea behind their construction. Intimate and compelling, Bikini Questa Sera takes the heat into the night. A trail of golden light, Tornade Blonde is the scent of desire. Intoxicating and mysterious, Trouble in Heaven is the scent of provocation. These perfume oils caress the skin; they are the most indulgent and sensuous way for a woman to apply fragrance and to delight in her femininity.
The alchemy of precious oil touching the skin produces a scent that is utterly personal to the woman wearing it. The perfume oil is an exceptional elixir containing the highest concentration of fragrance oil and no added water or alcohol, which means it provides a more intimate experience than a conventional form of fragrance. The oil features the same unique olfactive construction as the fragrance, which is what Christian calls the “ping." The first burst of scent, like the striking of a piano key, is followed by a beautiful resonance of scent as the note echoes its sound. “There is one present moment,” says Christian, “and then there is the trace, le sillage, I think of it as its memory.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7965551-christian-louboutin-launch-perfume-oils/
Huawei today unveiled its 2015-2016 Digital inCloud Program which aims to connect global carriers and partners to build up a digital ecosystem. Launched at the 2015 Innovation & Transformation Summit, the solution will facilitate: ease of distribution and trade between consumer, carriers, and partners of digital products/services. This facilitation will be achieved through improved content aggregation, better management of local and global digital content.
To view the multimedia release go to:
http://www.multivu.com/players/English/7671651-huawei-launch-digital-incloud-program/
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
