ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
Artists and Brands is a Multi Media Agency, We specialize in creating and developmenting of media for brand opportunities. Our basic interest is in the creation of all media and how it can affect the consumer experience. A great Collaborations between artists and brands. Branding is the process of increasing the perceived value of a musical artist through positive associations to the brand name.
BLACK+DECKER’s new, mobile-friendly website aims to motivate the Do-It-Yourselfer to take charge of their to-do list. This new website follows BLACK+DECKER’s recent rebranding and emphasizes its honest, intuitive, involved, and thoughtful brand values. With these brand values in mind, BLACK+DECKER continues to make DIY more accessible and possible for people of all expertise levels.
BLACK+DECKER makes finding the right tools and know-how simple and streamlined. With straightforward category navigation, the new website site makes it easy to find, compare, and register new products. Also available is the Ideas and Inspiration section, a place for DIYers to find projects as well as helpful hints and tips to complete hundreds of DIY tasks at a variety of ability levels.
Not only is the website a great resource, but BLACK+DECKER products are also streamlined for a wide range of tasks and ability levels.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517851-black-decker-unveils-new-website/
Trigenic Flex is the latest design innovation from Clarks Originals: the culmination of over 190 years’ expertise in the craft of shoemaking. With a tradition of introducing innovative footwear to the marketplace, the brand’s unconventional, and sometimes radical, approach has resulted in the proliferation of globally recognised icons such as The Desert Boot and Wallabee®.
Continuing this ‘free-thinking’ design philosophy, Clarks fuses a shoemaker’s craft and traditions with advanced technology and innovation to deliver the Trigenic Flex; an icon in the making. The Trigenic Flex is a beautifully crafted and truly original everyday shoe with a design that is deconstructed to create a minimal and fresh look.
The Trigenic Flex takes inspiration from an original 1883 Clarks Hygiene design; stylish shoes that were shaped to the natural contours of the foot, a great contrast to the seriously uncomfortable and deforming fashions of the time. Prad Indrakumar, Senior Designer, Clarks Originals, states:
“We started by looking at the Clarks ‘Hygienic’ collection of 1883. This was a collection that allowed space for the toes of your foot to move as you walked - revolutionary for its time. We looked at how we could bring this into a modern context.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7732251-clarks-create-trigenic-flex-new-classic/
CRUZ, the No.1 Port in the World, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of CRUZ and to give a superior brand visibility.
The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink.
The new packaging with its distinctive bottle shape marries both the traditional CRUZ’s attributes – elegance & authenticity with modernity to create a look with a great stand out.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462151-new-design-porto-cruz/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express® brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple pleasures at Holiday Inn Express hotels that help guests enjoy a little bit of nice to help them leave ready for anything – like a restful night of sleep, an energizing breakfast or a good, fast cup of coffee at the push of a button.
The Holiday Inn Express brand will feature Riggle – actor, comedian and coffee connoisseur – in its latest Stay Smart® campaign spots. As his first order of business, Riggle is implementing the brand’s new beverage offering – a Keurig® K130 in-room brewing system in every guestroom – making morning coffee intake easier and faster than ever before for Holiday Inn Express guests. The new Keurig brewers are the first of several contributions from Riggle to follow in the coming months.
To view the multimedia release go to:
http://www.multivu.com/players/English/7789551-holiday-inn-express-keurig-brewers/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
Sometimes, we all just need a little inspiration to stay on-track to eat healthy meals, especially when life gets busy. With the holidays around the corner, consumers are surrounded by more opportunities to eat decadent dinners and indulgent party appetizers. That’s why the Just BARE® chicken brand, known for raising goodness by providing good food for more people, launched its Living Lean & Clean campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8189351-just-bare-chicken-recipes-monique-volz/
Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
Today’s newly-revealed 40 series concepts demonstrate for the first time how Volvo Cars plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars’ new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7837051-volvo-new-range-of-smaller-cars/
MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
