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Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
Going on the offensive against one of the most daunting challenges in cancer, The Leukemia & Lymphoma Society (LLS) today announced the launch of a groundbreaking, collaborative clinical trial for acute myeloid leukemia (AML), a deadly disease which has seen few improvements in treatments in more than 40 years.
Beat AML was announced yesterday by Vice President Biden, along with many new, Moonshot inspired initiatives across industry, non-profit and government.
AML is the most lethal of the blood cancers, which together are the third leading cause of cancer deaths in the U.S.; AML is responsible for more than 10,000 deaths each year. Despite advances in treating other blood cancers, the standard of treatment for AML – a combination of toxic chemotherapies – has remained the same for more than 40 years. Overall prognosis remains poor, with a five-year survival rate below 20 percent for patients over age 60.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554854-lls-beat-aml-acute-myeloid-leukemia/
One to six in 1,000 children in the United States are born with severe to profound hearing loss.1 For a parent, that diagnosis can be life altering, and they are in need of help, information and support. Today, Cochlear Limited (ASX: COH), the global leader in implantable hearing solutions, introduces IWantYouToHear.com as part of its ongoing commitment to parents seeking treatment options for their child’s severe to profound hearing loss.
For many parents with a child who has received a hearing loss diagnosis, the wish for their child is immediate and clear: “I want you to hear.” They want their child to hear the birds and their favorite songs, learn to develop speech and language, and most of all, they want their child to hear them say “I love you.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7658351-cochlear-americas-i-want-you-to-hear/
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Between cooking, decorating, and the countless seasonal obligations, the holidays can be overwhelming. Expecting to entertain like a pro all on your own is downright crazy! The good news is there are many ways to make sure not only your guests but that you too have a good time at your next party.
On Wednesday, November 15th, professional chef and lifestyle expert, Maureen Petrosky, will share her secrets from how to prepare meals, both big and small, to how- to easily keep track of your guest list. With Maureen’s tips, you’ll be holiday-ready without the headache and have more time to spend enjoying the festivities with family and friends. After all, that IS what the holidays are all about.
Jive Software, Inc. (Nasdaq:JIVE), rolled out today the latest version of Producteev by Jive, the leading social task management solution that allows individuals, teams, and now entire organizations to easily track and manage tasks for free – regardless of how many people within a team or organization use the application and an approach that no other task management app on the market can match today. The new version of the product builds on the innovative foundation built by Producteev, which was acquired by Jive late last year, and provides companies with a more productive yet inexpensive way to get the fundamental components of work — tasks — organized and completed easily.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61749-jive-software-producteev-task-management-more-conceptual-and-organized
Human behavior flows from three main sources: desire, emotion, and knowledge. We’ve many other sources on which human behavior will depend. For instance, why people are so obsessed with celebrities? People always try to copy their hairstyles, accessories and fashions chosen by them.
GANESHA VIDEO WITH SONG. See many headed god Ganesha (elephant headed god) appearing in sky with eyes and trunk. MVI 1256. See 983 videos http://www.youtube.com/user/theneilriver
See photos http://sli.so/149012QjY5
The egg has been regarded as a symbol of new life and has been associated with springtime celebrations, such as Easter and Passover, for many centuries. But, even during festive occasions, eggs can cause food poisoning (also called foodborne illness). That’s why the U.S. Food and Drug Administration reminds consumers to follow safe food handling practices when buying, storing, preparing, and serving eggs or foods that contain them during their springtime celebrations and throughout the year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790251-fda-egg-safety/
Why is life better when shared with a pet? Purina invites pet lovers to find out through a new exhibit, titled “Better with Pets” – Discover Life with Dogs and Cats, now open at the Purina Farms Visitor Center (PurinaFarms.com) in Gray Summit, Missouri.
A family-friendly attraction designed specifically for pet lovers, Purina Farms brings pets and people closer together for life-enriching experiences. The “Better with Pets” exhibit, which covers a myriad of pet-related topics from nutrition and innovation to well-being and companionship, brings this mission to life and allows guests to discover more about their favorite companions, while highlighting the many benefits to having a pet.
To view the multimedia release go to:
http://www.multivu.com/players/English/7876151-purina-farms-better-with-pets-exhibit/
