As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
United Way and the Ad Council, in collaboration with the National Football League, have announced an extension of their successful LIVE UNITED campaign, including a new series of public service ads (PSAs) featuring NFL players promoting health and wellness, and ads showcasing the true outcome of United Way’s work in local communities. The new campaign also includes an online interactive map that illustrates local impact stories from United Ways around the country.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7301351-ad-council-united-way-nfl-extend-live-united-campaign-health-wellness-psas/
https://www.youtube.com/watch?v=LhwKN63KlIg
Backhoes are much smaller than excavators and are a standard tractor that supports an arm consisting of two segments, the dipper and the boom. The boom further supports the dipper, which holds the bucket. They have acquired the name backhoe by pulling dirt back towards itself.
Unlike the excavator, the backhoe only has a rotation of 200 degrees radius to the right and left. Backhoes are very flexible pieces of equipment that use different attachments to perform various jobs, drilling deep holes, digging trenches of various sizes and carrying heavy tools. By utilizing different attachments such as a tilt rotator, auger, breaker and grapple the backhoe is able to dig deep or shallow. The backhoe is commonly used on farming and industrial sites averaging around 17,000 lbs. Backhoes are ideal for light to medium-duty work.
My mother is almost 90 years and has a hearing loss problem. Her problem started when she was around 70 years. But, most health or physical issues start much earlier. They start from the early twenties or sooner. As you age, your various organs and physical structures start to weaken and deteriorate and become less active. The deterioration rate depends on your emotional and physical health.
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
LG SIGNATURE – the ultra-premium luxury brand from LG Electronics – has kicked off its latest global campaign by teaming up with leading interior designers, fashion designers and chefs around the world including US, Germany, Australia, UK, Italy, Spain, Russia, UAE, Singapore, Mexico, Colombia and Taiwan.
Starting in Singapore, LG SIGNATURE held an exclusive event on August 14th inviting prominent tastemakers to take part in a panel discussion outlining the personal and professional benefits of the LG SIGNATURE lineup. Held at the historical Arts House, the exclusive event was attended by over 100 guests including media and high-society VIPs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8391851-lg-signature-global-campaign/
An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
