Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
Helsinki has started its year as World Design Capital 2012. With its year-long programme WDC Helsinki 2012 is one of the world’s largest ever expeditions into design. During 2012 Helsinki, the capital of Finland, will explore the benefits and value of design, and showcase the ways it can improve our cities.
WDC Helsinki 2012 started its year with New Year’s Eve of Design on the 31st of December 2011. Approximately 30,000 people gathered to celebrate the beginning of the year in the heart of Helsinki. Next major event will be the World Design Capital Gala presenting the World Design Impact Prize as well as the Alvar Aalto Medal and the Estlander Prize.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52815-wdch
With recent studies citing that mobile distractions such as texting can be even more dangerous than drinking and driving, parents are looking for answers on how to best educate and promote responsible mobile phone use to their teens. As part of her role in the LG Text Ed campaign, an educational program aimed at parents, Jane Lynch shot a series of entertaining and educational viral videos for LG Mobile Phones about mobile phone misuse. With the goal of educating parents about the importance of talking to their kids about responsible mobile phone use, the LG Text Ed video series addresses issues such as “sexting,” mobile harassment and text etiquette, while helping parents learn how to use mobile phones to communicate better with their kids. In the series finale, Jane drives right to the point and addressees the potentially damaging consequences of texting while driving.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-one/47866/
Steelcase today launches a year-long celebration of its 100th anniversary, and its reinvention as a globally integrated enterprise, focused on the future of work. Known as the long-time leader of the office furniture industry, the company has thrived for a century not only because of its products and manufacturing strength, but because of its core commitment to people at work and its human-centered approach to innovation and design.
“From the start, our company has been about more than furniture,” said James Hackett, CEO of Steelcase Inc. “We have always focused on people and what people can do. Companies don’t survive for a century – ideas do. So as we turn 100 years old we want to take this opportunity to look out into the future and see all the things that make us optimistic. We see a future full of limitless possibilities.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55229-steelcase-celebrates-100-years
Where there is light there is life. Natural light is fundamental to the quality of our lives and living environment. More than any other element, light, with its many moods and variations, can make a house a home.
Light enters our homes primarily through windows and doors. But light from above, through venting skylights, continues to gain favor when architects, designers, builders, remodelers, and homeowners consider effective and efficient sources of natural light and passive ventilation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/velux/36470/
Kim Kardashian joined the Procter & Gamble [NYSE: PG] Charmin brand, New York residents and a crowd of excited holiday shoppers on November 23 to officially open the fifth consecutive year of the Charmin Restrooms®. A gift to the City of New York, the Restrooms will offer a free, clean and family-friendly place to “enjoy the go” during this busy holiday shopping season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/charmin-openingevent/46833/
The boisterous howls of discerning drinkers are echoing throughout pubs nationwide, from the concrete jungle of New York City to the sandy beaches of southern California and all points in between. The fervor is tied to the U.S. emergence of a tradition that has long been cherished in Newcastle, England: “Walking the Dog.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/newcastlebrown/47514/
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
Shell today produced its first oil and natural gas from the Perdido Development, the world’s deepest offshore drilling and production facility. Located in an isolated, ultra-deep sector of the Gulf of Mexico, Perdido marks a new era in innovation and safely unlocks domestic sources of energy for US consumers. The facility sits in approximately 2,450 meters (8,000 feet) of water, which is roughly equivalent to six Empire State Buildings stacked one atop the other, and will access reservoirs deep beneath the ocean floor. Perdido smashes the world water depth record for an offshore platform by more than 50%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shelloil/41611/
SoBe® gets it. Life is more exciting -- and more fun -- when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square Park from 10 am to 4 pm.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/50416/
Virgin America, the California-based airline that is reinventing domestic travel, today announces it will bring its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) starting May 25, 2011. Known for its beautifully designed cabins and high-tech amenities, Virgin America has been winning over consumers and sweeping the major travel awards since its August 2007 launch – including capturing the “Best Domestic Airline” title in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World\'s Best Awards for the past three consecutive years. With legacy airlines representing 98 percent of domestic departures at ORD, Virgin America hopes to inject some healthy competition into the market.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virginamerica/48650/
Planning a dream kitchen has just gotten a little easier with Merillat’s new intuitive online tool called the Step-by-Step Kitchen Planner. Designed to guide homeowners through a customized planning process, the Step-by-Step Kitchen Planner helps them find the most appropriate styles, products and features for their lifestyles, and visualize their new kitchen choices in a virtual rendering that can be shared with their local Merillat dealer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merillat/45473/
