Yadea Z3 electric motorcycle, with highlighted dynamic power supplement, has been launched globally. The initial launch will consist of 15 countries. Bo Xue, Product Director of Yadea, also presented other exclusive features such as the ability to connect a mobile phone and a racing motorcycle experience. The Yadea Z3 will be regionally priced, and have detailed after-sale services. The initial launch for Yadea Z3 includes China, Germany, Korea, and Colombia with starting price of USD$3,388.
To view the multimedia release go to:
https://www.multivu.com/players/English/7915551-yadea-z3-electric-motorcycle
CEB (NYSE: CEB), a best practice insight and technology company, today announced the launch of CEB Precise Fit. This new high-volume recruiting solution combines a candidate-friendly mobile experience with industry-leading predictive analytics to deliver more than 20 percent improvement on applicant quality. CEB Precise Fit is the only assessment solution that was built expressly for the mobile platform and that offers the candidate real-time feedback during the process, helping them determine whether the job is a good fit. This results in a more positive brand experience for the candidate and a more qualified, higher-performing applicant for the employer.
The traditional hiring process is cumbersome for all involved. Recruiters have to sort through three times the applications they did just a few years ago and it takes them 26 days longer to make a hire than it did in 2010. Despite this, there’s been no real improvement in quality of hire. Candidates have their own challenges with the process – putting forth all of their effort upfront with limited knowledge of the day-to-day requirements of the position; not hearing back from an employer after submitting an application – which results in a negative recruitment experience. These experiences cost brands more than just great talent; they can directly impact the bottom line since one-in-five candidates who report a negative recruiting experience stop using or purchasing products from that brand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427253-ceb-precise-fit/
The CDC Foundation, actor Idris Elba and a global team of African soccer stars, international health and aid organizations today announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa. Africa United will leverage campaign partners and celebrities to provide critical education and resources for the people of West Africa.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7390651-cdc-foundation-we-are-africa-united-ebola-health-workers/
Launched in January, Flatbed Cider Co. (www.flatbedcider.com) offers consumers an all-new craft cider made from the apples that made the Northwest famous around the world. The company’s two offerings, a Crisp Apple Cider and a Pear Cider are now available at restaurants and retailers throughout Washington State and Oregon.
While various hard ciders have been produced in the U.S. since the repeal of prohibition, the Northwest has recently become the epicenter of a craft cider revolution. Since 2012, cider’s popularity has grown more than 60 percent each year, with the strongest growth happening in Washington State and Oregon¹. Flatbed ferments its hard ciders from local, whole-pressed apples—rather than the apple juice concentrate used by many brands—and limits the time from branch to bottle to minimize oxidation and maximize Flatbed’s bright, rustic apple character.
Flatbed’s Crisp Apple Cider has a drier taste profile than most widely-available ciders in the U.S. Flatbed Crisp Apple Cider is all-natural, with no added sugar or artificial ingredients and is naturally gluten-free. Jonagold apples picked at their peak deliver the balance and acidity behind Flatbed’s exceptionally bright taste while Red Delicious apples provide tannin structure. Golden Delicious apples add a rustic apple character with a twist of subtle sweetness. And, heirloom varietals like Newtown Pippins and Gravensteins—which are hand-selected from batch-to-batch—add bucolic Northwest charm to the blend. Thanks to its bright acidity and drier flavor profile, Flatbed’s Crisp Apple Cider pairs with nearly anything that comes from the sea, farm or food cart. The Crisp Apple Cider is currently available in a 6-pack of 12-ounce bottles with an SRP of $10.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409455-flatbed-cider-northwest-launch/
The Light of Life Foundation, ThyCa: Thyroid Cancer Survivors’ Association, Inc., and Eisai Inc. today announced the launch of Myths and Truths About Thyroid Cancer, an interactive, educational campaign designed to help dispel the myth that thyroid cancer is a “good cancer.” Because most thyroid cancers can be successfully treated, many are told if you are going to get cancer, thyroid cancer is the one to have, which has led to this misperception. However, whether successfully treated or not, the truth is all cancers can have a significant impact on a person’s life, beginning with the shock and distress of hearing the word “cancer” at diagnosis. In honor of Thyroid Cancer Awareness Month and the tens of thousands who receive a thyroid cancer diagnosis each year, Myths and Truths About Thyroid Cancer illustrates the life-changing realities of this disease.
“As a thyroid cancer survivor, I urge people to stop referring to thyroid cancer as the ‘good cancer,’ as I believe it downplays patients’ experiences,” said Joan Shey, founder of the Light of Life Foundation. “I hear time and time again from patients how difficult their diagnosis and treatment were and that their scars are more than skin deep. My hope is that this campaign can educate about the many types of thyroid cancer and change the thyroid cancer conversation.”
“Being part of a community of survivors is very important for people coping with thyroid cancer,” said Gary Bloom, thyroid cancer survivor and co-founder and executive director of ThyCa: Thyroid Cancer Survivors’ Association. “ThyCa takes this to heart, which is why we are proud to provide support and resources to the thyroid cancer community. We also know more needs to be done to elevate awareness of thyroid cancer and what patients need in terms of support for the rest of our lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7595951-eisai-thyroid-cancer-myths/
Nu Skin Enterprises, Inc. (NYSE: NUS) today announced the consumer launch of ageLOC LumiSpa, the first-of-its-kind, dual-action skin care device that treats and cleanses the skin. Following successful market previews, ageLOC LumiSpa is now available in the Americas and EMEA regions with launches to follow in North Asia, Greater China and Southeast Asia over the next three months.
ageLOC LumiSpa simultaneously delivers a skin-perfecting treatment and superior cleansing benefits to reveal smoother, softer skin after just one use. Now Nu Skin customers can be confident that their skin is clean, radiant and always ready for the perfect selfie or spontaneous photo moment.
To view the multimedia release go to:
https://www.multivu.com/players/English/8239151-nu-skin-care-device-ageloc-lumispa/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
Last Tuesday night, Laetitia Casta and La Maison Cointreau announced the launch of the Cointreau Creative Crew in the Pompadour Ballroom at the Hotel Café Royal in London. A worldwide philanthropist programme curated by Creative Director Laetitia Casta, the Cointreau Creative Crew aims to develop women’s freedom and encourage them to make their dreams a reality. Launching for the first time in the UK, this programme will culminate in one entrepreneur being awarded a £20,000 bursary to support their creative project which will be announced in Spring 2016.
Decorated with Cointreau elegantly dressed in soft furnishings and floral arrangements, the Pompadour Ballroom played host to 150 guests on the night. The former French model looked stunning and was joined on the night by a host of A-list celebrities including Ella Eyre, Donna Air, Charlie XCX and Laetitia Casta. Additional guests in attendance included CEO of Rémy Cointreau Valérie Chapoulaud-Floquet, established fashion philanthropist Nick Ede, Managing Director of Liberty of London Ed Burstell and Editor of Glamour UK Jo Elvin.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7677251-laetitia-casta-cointreau-creative-crew/
VR (virtual reality) equipment and platform developer Dlodlo hosted a press conference on August 8 at the New York Marriott Marquis, launching its first consumer VR product Glass V1.
The first wearable VR headset in the world to feature a real glass form design, Glass V1 can link with PC devices or the integrated terminal on Dlodlo’s self-developed external interface, D1. This solution breaks down the technology barrier of VR equipment’s high requirement for PC hardware and takes an important step in introducing VR equipment to the public.
To view the multimedia release go to:
http://www.multivu.com/players/English/7895951-dlodlo-vr-glass-launch/
Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
Today’s newly-revealed 40 series concepts demonstrate for the first time how Volvo Cars plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars’ new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7837051-volvo-new-range-of-smaller-cars/
