Global health service company Cigna Corporation (NYSE: CI) today unveiled a new initiative championing its whole person approach to health and well-being. The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally.
Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.
To view the multimedia release go to:
https://www.multivu.com/players/English/8454551-cigna-latifah-jonas-danson-go-know-take-control/
Sigrid Olsen reinvents her work to embrace the best aspects of her own healthy life now based from Sarasota, Florida. Her commitment to a philosophy of creative well-being runs deep to inspire a fresh and unique approach to mindful design, beautiful product development, and holistic experiences especially, as she reacquires her namesake rights and revitalizes her brand this spring. Sigrid’s infectious positive nature and pure reverence for yoga, meditation, wholesome eating, modern simplicity, natural beauty, and increased connection with community and self, uniquely include added emphasis upon discovery of creative self-expression. Going forward, Sigrid will emphasize these retreat and rejuvenate aspects of her brand to expand business potential, secure new synergies and connect with the $290 billion dollar marketplace focused on better health and wellness, personal development, retreat travel, sustainable living, and -- women, in particular.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
This February will be the month of love - in all its forms. What better time then, to chip in with our own particular form of love and our bias for beer and extreme quality?
So, after all those shades of darkness, try something lighter and refreshing. Watch our beer love film. Probably the best in the world.
And if your love for beer is as great as ours, you can practice singing it or saying it in a more romantic language with our Karaoke and Language Course films. This is probably when you say, if Carlsberg did trilogies…
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7436951-if-carlsberg-did/
Walgreens and the National Urban League announce the return of the Walgreens Wellness Tour with the National Urban League. For the ninth year, Walgreens and the National Urban League are joining together for this community outreach program dedicated to providing free preventative and early detection health services to urban and at-risk communities across the country. Now through November, Walgreens will use the tour to help provide free health tests, assessments, education and consulting services to Americans in select markets nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7511351-walgreens-wellness-tour/
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
The average walker takes about 10,000 steps per day, which can put tremendous stress on the 26 bones and 33 joints in your feet. The Look for the “O” campaign from the American Orthopaedic Foot & Ankle Society (AOFAS) encourages consumers to take charge of their foot and ankle health and choose a foot and ankle orthopaedic surgeon when medical care is needed.
“Most people don’t give much thought to their foot health – that is, until something goes wrong,” stated J. Chris Coetzee, MD, president of the AOFAS Board of Directors. “But 75% of all people experience foot pain at some point in their lives, and it’s important to know how to find the best medical care before a problem arises.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164351-aofas-what-is-a-foot-and-ankle-orthopaedic-surgeon/
CVS Caremark Corporation (NYSE: CVS) announced today that it is changing its corporate name to CVS Health to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future of health.
As a further demonstration of its commitment to health, CVS Health also announced the end of tobacco sales at CVS/pharmacy as of September 3, nearly a month ahead of the previously targeted date of October 1. In February, the company announced that it would end the sale of cigarettes and tobacco products at its CVS/pharmacy stores, making CVS/pharmacy the first and only national pharmacy chain to take this step in support of the health and well-being of its patients and customers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308951-cvs-caremark-announces-corporate-name-change-to-cvs-health/
Honeywell (NYSE:HON) and the U.S. Green Building Council (USGBC) today announced they are working together to deepen facility sustainability by integrating USGBC’s new LEED® Dynamic Plaque™, a near-real-time monitoring tool with integrated building automation technology from Honeywell to measure and provide performance feedback to help optimize operations.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7352651-honeywell-and-u-s-green-building-council-collaborate-to-advance-building-sustainability-with-leed-dynamic-plaque/
A coal pile buries the UN Headquarters; gas races down 42nd Street and then New York is lost under a mountain of CO2. These dramatic CGI scenes, illustrating actual quantities, create an immersive journey that really brings home the sheer scale of global carbon emissions and the urgency for action.
This poignant four-minute film being launched today, as the UN Climate Summit in New York is kicking-off, allows us to visualize the critical part that carbon capture and storage (CCS) can play in limiting global temperature rise to 2°C above pre-industrial levels. Commissioned by the WBCSD and produced by Carbon Visuals the animation is a call to world leaders, industry experts, campaigners and scientists to help catalyze action and inform conversations about what is really needed to reduce carbon emissions.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762541-wbcsd-carbon-capture-and-storage/
The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.
“Buckling up is an important habit to instill in children at a young age. As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/
Contests may come and go, but there’s one that has stood the test of time thanks to some real “sticking” power...the Duck® brand Stuck at Prom® Scholarship Contest. Since its inception in 2001, the challenge, which tasks students to create unique prom attire from Duck Tape®, has attracted more than 6,000 students from across the United States and Canada and has awarded $300,000 in scholarship money to students and schools.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447231-duck-tape-stuck-at-prom-contest/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
