The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
Justo a tiempo para las festividades navideñas, Procter & Gamble [NYSE: PG] Charmin® enciende la chispa latina en la Ciudad de Nueva York con el intento de romper el Récord Mundial Guinness llevando a cabo el evento de Cha-Cha-Cha más grande que jamás se haya visto. Inspirado por el jingle distintivo de Charmin y en celebración del quinto año los Baños Públicos Charmin cerca de Times Square, el cantante de Rock en Español, Luis Fonsi encabezará a miles de bailarines de todas las edades en un baile tradicional de Cha-Cha-Cha para un evento de una obra benéfica. Por cada persona que participe para ayudar a romper el récord mundial, Charmin donará cinco dólares (hasta $20,000) a Big Brothers Big Sisters de Nueva York, la organización benéfica exclusiva que se favorecerá con este evento.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/charmin-ushispanicevent/46834/
Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
Summer should be about taking vacations and spending time with friends and family, not taking trips to the bank branch and waiting in line to speak to a teller. That’s why ING DIRECT USA, the nation’s largest direct bank, is encouraging its Customers to put their bank branch in their pocket with the launch of their enhanced mobile application for iPhone® and BlackBerry® devices.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ingdirect/45386/
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54077-dc-entertainment-we-can-be-heroes-giving-campaign-hunger-in-horn-of-africa
This week, as a follow up to World Malaria Day, PSI Global Ambassador Mandy Moore and ABC News’ Be the Change: Save a Life are co-hosting an on-line essay contest, asking others to share stories of what inspires them to take action in global health. Selected essays will be highlighted on ABC News’ SaveOne.net and Moore’s personal blog.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47714/
The video “Overexposed” by Nicholas Chen and Edan Freiberger took the grand prize this year in the Trend Micro Internet Safety for Kids and Families “What’s Your Story” 2010 Video Contest. “Overexposed” humorously and realistically demonstrates the importance of keeping a good reputation online and the consequences of not doing so.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trendmicro/44314/
This year’s St Petersburg International Economic Forum, will convene under the theme, 'Leadership that Works'. The Forum’s official programme will feature a range of sessions organized under four interrelated content pillars, and designed in various formats so as to stimulate interactivity and enrich participant experience. In addition to the traditional panel sessions and roundtables it will include a number of 'session series', industry breakfasts, business round tables, and plenary sessions with participation of global political and business leaders.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/st-petersburg-international-economic-forum/56554/
Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42975/
Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/subaru/47368/
Close-Up TV News recognizes Home Town Dental for its mission to provide access to quality dental care for patients that might otherwise not be able to afford it.
The path to a beautiful smile begins from the day you’re born. If you don’t receive proper dental care and education as a child you’ll likely have dental problems the rest of your life. Unfortunately for many families, even something as simple as routine dental care is a luxury they can’t afford.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hometowndental/49627/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
