SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
What’s in a name? When it comes to Artistry Exact Fit® Beauty Balm Perfecting Primer, everything. This multi-benefit, sheer formula with SPF 35 harnesses the power of three benefits in one: it primes, perfects and hydrates.
In one simple step, Artistry Exact Fit® Beauty Balm Perfecting Primer instantly blurs imperfections and minimizes the appearance of pores for a visibly perfected complexion that looks natural, hydrated and beautiful. The single universal sheer shade prepares skin for optimal makeup application and wear, while helping to shield from harmful, aging UV rays and minimize the effects of free radicals and environmental aggressors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488156-amway-artistry-exact-fit-beauty-balm/
In anticipation of the 2014 holiday season, POND’S®, the classic beauty brand trusted by generations of loyal followers, is teaming up with the Rockettes, the legendary precision dance company, to encourage women to kick off an effective, Rockettes-approved skincare routine and enter for a chance to go behind the curtain at Radio City Music Hall this December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335551-pond-s-skincare-makeup-removers-rockettes-tested-approved/
OFRA Cosmetics is splashing into 2019 with an all-new collaboration with Master Makeup Artist, Francesca Tolot. Known for her unique color combinations, this marks Francesca’s first signature collection. While for OFRA it was the perfect collab to blend together its history in the Pro MUA world and its crossover to social media darling with the support of influencers like NikkieTutorials and KathleenLights.
Francesca has created electrifying looks for performers and actresses from Cher to Beyonce to Cindy Crawford and has had her work featured in print, music videos, TV, and film worldwide.
See her work here and follow her journey @francescatolot and @ofracosmetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342153-ofra-cosmetics-collaboration-makeup-artist-francesca-tolot-muxeffect/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
Driven by a shared passion for the stage, MAKE UP FOR EVER, chart topping Swedish duo ICONA POP and celebrity makeup artist COLBY SMITH bring together the world of makeup and music to reveal the new ARTIST ROUGE campaign. In the image of this singular partnership, MAKE UP FOR EVER is reaffirming its commitment to stage artists and to the different personalities that populate its world. Combining the artists’ vision and the brand’s expertise, MAKE UP FOR EVER and ICONA POP co-create an exclusive and exuberant video content for the hit “Emergency” highlighting the transformative power of ARTIST ROUGE lipsticks. Discover the music video here: https://youtu.be/Z5d7VsvLoj0
To view the multimedia release go to:
http://www.multivu.com/players/uk/7857451-make-up-for-ever-icona-pop-colby-smith/
The hectic holiday shopping season is in full swing, and one of the biggest problems shoppers have is deciding what to buy for those hard-to-shop-for loved ones. If you are at a loss on what to get the man, woman or child on your list (and not break the bank), help is here!
Find top Celebrity Makeup Artist and beauty expert in New York City. Lana G. is a well-known beauty expert in NYC who specializes in bridal and celebrity makeup. Call us today at 917 860 1500 for booking.
Kat Von D Beauty invites Sephora Beauty Insiders to celebrate their birthday with a complimentary mini-set of its award-winning, high-performance vegan products. One of the exclusive makeup offerings available throughout all of 2019, the set features sample sizes of three of Kat Von D Beauty’s highly coveted, top-selling products including: Tattoo Liner, Lock-It Setting Powder, and Studded Kiss Crème Lipstick.
To view the multimedia release go to:
https://www.multivu.com/players/English/8477651-kat-von-d-sephora-beauty-insiders-birthday-gift/
With the start of the holiday season comes the start of party season! Getting glammed up for parties can be tricky and time consuming: thought must be given to everything from how to style your hair and what to wear to how to apply makeup to look fun and festive.
Beautypedia.com, the most trusted resource for unbiased and scientifically-validated reviews of makeup and skincare, announces the fall 2014 products being recognized as the best-of-the-best in their category. Year-round, the Beautypedia.com Team analyzes the latest research to provide the most accurate information on which products will truly deliver as promised. For fall 2014, the experts at Beautypedia.com have named the best performing products in eight categories.
To view Multimedia News Release, go to: http://www.multivu.com/players/English/7285151-best-skin-care-makeup-fall-2014-winners-announced-from-beautypedia-com/
