ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
Klicrainbow comes out into the market with "SuperGay & the Attack of his ExGirlfriends", the first videogame about a gay superhero, available for Apple platforms: iPhone, iPad and iPod Touch.
Inspired by the comic books, SuperGay has an original script that runs a unique adventure through a motion comic narrative. The game follows the rhythm of an original soundtrack with a blockbuster style. The added value for SuperGay consumers is that it provides great entertainment and funny gameplay.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/supergaygames/50518/
Come enjoy a taste of France on Bastille Day, and every day, at Mimi’s Cafe. The culinary adventure kicks off July 14, in honor of French Independence Day. Mimi’s® is offering new French-inspired menus and a chance to win a trip to Provence. Mimi’s will also debut its luscious new Chocolate Mousse Muffin with a tasty offer: two free muffins with valid coupon and any purchase.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50912-mimis-cafe-bastille-day-celebration
The new Maserati GranTurismo MC Stradale will be the fastest, lightest and most powerful car in the Maserati range when it goes on sale in the first quarter of 2011. Inspired by the Trofeo GranTurismo MC and the race-winning GT4 motorsport models, it will have more power, less weight, razor-sharp handling and a top speed of 300km/h.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/maserati/46281/
Purchase the CD from my website http://www.danielshaw.com.au Or Check out my album on iTunes: http://itunes.apple.com/au/artist/daniel-shaw/id452951446 This song is written by Daniel Shaw and Lina Shaw. This song is about a woman who can control you. This song is inspired by my favourite artist BRUNO MARS who sings the song
Inspired by the bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires encourages women everywhere to take a “Booty Break.” The brand’s new digital initiative (www.bootybreak.com) offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56648-vichy-laboratoires-booty-break-new-online-game-and-app
Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
The 2012 Campari Calendar, entitled It’s the end of the world, baby!, was unveiled in Milan today.
Now in its 13th edition, this year\'s iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.
To ivew Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52149/
Lacoste Claim Crocodile Viral Video filmed in Manchester. The 'Crocodile in Burgess Park London' viral has been claimed by Lacoste as part of their latest online campaign to launch their new fragrance collection Eau De Lacoste, L.12.12. which is inspired by the iconic Lacoste Poloshirt.
Find out more at http://www.facebook.com/Lacoste
For Zac Posen’s Fall 2012 collection, John Frieda® Global Creative Consultant Luigi Murenu’s vision seamlessly blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural style with a twist of couture. “For sleek, flawless up-dos with clean lines, I wanted the look to evoke not just a different era, but a special cultural experience as well,” Murenu explains. “The structure and craftsmanship of the styles are meant to suggest an aspirational time and place. My goal was to make the models look like what I envisioned a modern geisha to be, infused with the sleek simplicity of 1950’s Hollywood glamour.”
The Inspiration: Japanese architecture
The Zac Posen Fall 2012 collection evokes the exotic, delicate elegance of Japanese architecture. Inspired by the minimalist yet impactful aesthetic of Japan’s structural designs, the innovative collection puts a modern spin on traditional silhouettes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54714-john-frieda-global-creative-consultant-luigi-murenu-zac-posen-fall-2012
How do you keep your family healthy? Brooklyn, N.Y. mom Barbie Rodriguez encourages her family to drink water. Last year, she joined the Nestlé® Pure Life® Hydration Movement and pledged to swap one sugared beverage a day with water for a year. Life as a mom with eight active kids can get hectic, and keeping them healthy needs to stay top-of-mind. Inspired by her commitment, Nestlé Pure Life surprised Barbie’s family with a year’s supply of bottled water and made an extra donation of bottled water to her daughter’s after-school drama class to help inspire others in her community.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56523-nestle-pure-life-hydration-movement-drink-water
