The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
MarketingSherpa’s tenth annual MarketingSherpthe only email marketing conference based on proven research and science, will be held February 19-22 at the Paris Las Vegas Hotel & Casino.
Four power-packed days of hands-on training includes 25 speakers, 30 roundtable discussions and eight breakout sessions. Five tactical trainings will focus on optimizing email marketing programs, and leveraging analytics and testing to gauge results and return on investment.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59419-meclabs-email-summit-2013/
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
Throughout September, Dollar General will celebrate schools and honor teachers during its year-long “Every Day Heroes” campaign.
In celebration of schools everywhere, Dollar General will offer customers the opportunity to win money for their school through the Dollar General “Write to Win” promotion. Customers ages 21 and over may visit dollargeneral.com to submit a brief essay about why their school deserves to win. Three essays will be selected and the winning schools mentioned in those essays will win $10,000 each.
In partnership with Procter & Gamble® (P&G), Dollar General is honoring schools across the country and is proud to be featuring AAMA-Sanchez Charter School in Houston. One of the school’s teachers, Melanie Flores, will represent the school on OWN: Oprah Winfrey Network in September as part of the “Every Day Heroes” campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57450-dollar-general-schools-as-every-day-heroes-write-to-win-promotion
Upsher-Smith Laboratories, Inc. [http://www.upsher-smith.com] today announced that subscribers to Epilog.us can now access the latest information related to Practice Management & Epilepsy at http://www.Epilog.us. Led by Dr. Aatif Husain, Director of the Clinical Neurophysiology Fellowship, Professor of Medicine, Division of Neurology, Duke University Medical Center, and Dr. John Stern, Co‐Director of the Seizure Disorder Center and Professor of Neurology at the David Geffen School of Medicine at UCLA, areas of focus include: the importance of billing code accuracy; commonly utilized billing codes in epilepsy and neurology; and epilepsy quality measures from the American Academy of Neurology (AAN).
To view Multimedia News Release, go to http://www.multivu.com/mnr/58062-upsher-smith-epilog-us-practice-management-epilepsy-resources-available
The start of this year’s football season brings an increased focus on protecting players at all levels from experiencing a concussion. With the abundance of today’s contact and extreme sports there is a lot of news about concussions, however, many of us do not know much about this common injury.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59662-ochsner-health-systems-advice-for-athletes-as-they-head-back-to-school
Process plants and pipelines generate thousands of alarms from their automation systems every day — many of which are not serious. Control room operators must then quickly distinguish between routine process alarms and critical alarms that warn of operating problems or safety issues.
Honeywell (NYSE:HON) today unveiled its new DynAMo™ Alarm Suite, an advanced alarm management software that reduces the overall number of alarms while helping operators focus and respond to those most critical.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64513-honeywell-new-dynamo-alarm-suite-reduces-nuisance-automation-alarms
2013 Shanghai Tourism Festival opened on the evening of September 14. The Opening Ceremony Grand Parade, a legacy of the festival, gathered 32 performing teams from 23 countries and 21 sleek floats, providing tourists with a spectacular visual display on Shanghai’s Huaihai Road. It was the first time that teams from Belgium, Poland, Bulgaria, Romania, Lithuania and the Bahamas participated in the parade. Over 80 percent of the performing teams came from outside China. The 2013 Shanghai Tourism Festival with the tagline “Tourism makes your life richer” included a wide variety of events with a focus on sightseeing, food tasting and leisure.
To vieew Multimedia News Release, go to http://www.multivu.com/mnr/63358-2013-shanghai-tourism-festival-opens
The former Fitzgeralds Casino & Hotel has completed its dramatic transformation to become the D Las Vegas, revealing a sleek new style, energetic attitude and fun atmosphere in the heart of downtown Las Vegas.
Located beneath the largest video screen in the world on Vegas’ famous Fremont Street Experience, the D sits at the center of four neon blocks of non-stop party action.
Renovations at the D focus on modern styling, while maintaining elements from classic Vegas and introducing glimpses of Detroit.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58563-the-d-las-vegas-new-hotel-debuts-in-downtown-las-vegas
Food Network’s long-running competition series Food Network Star returns for a ninth season this summer with fresh talent, intense challenges, and culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the best and brightest new faces in food television. In the one-hour season premiere on Sunday, June 2nd at 9pm ET/PT, the twelve contestants arrive in Los Angeles, ready to kick off the biggest audition of their lives to find out who has the personality, on-camera charisma and kitchen chops to follow in their idols’ footsteps and helm their own show. In new twists, focus groups of Food Network fans will also have their say on contestant performances and one finalist will be brought back after elimination for another chance at victory. Viewers will again be able to vote online or via phone before the August 11th finale to determine who will win the ultimate prize: their own show on Food Network.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58430-food-network-star-season-9
