Millennium Health, a leading health solutions company, today announced the launch of the Drop Them Off campaign, in partnership with the Mark Wahlberg Youth Foundation and the Partnership for Drug-Free Kids’ Medicine Abuse Project. Designed to increase awareness of the problem of youth misuse and abuse of prescription medicine, the campaign intends to educate parents and youth on how to properly use, store, and dispose of prescription medications by dropping them off at appropriate collection sites among other methods, to reduce access and opportunity for misuse or abuse. Educational content will be available online (www.DropThemOff.com) and through curriculum delivered through the Mark Wahlberg Youth Foundation’s community-based partners. Millennium Health is a Silver Sponsor of the Medicine Abuse Project, a campaign that aims to prevent half a million teens from abusing medicine by 2017.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7071752-millennium-health-drop-them-off/
Nespresso has revealed a humorous behind-the-scenes video showing new leading man Jack Black receiving guidance from the ever smooth George Clooney as they filmed the latest TV commercial entitled Epiphany.
The advert explores the concept of ‘What Else?’, provoking viewers to consider the unique Nespresso qualities that are incomparable. ‘What Else?’ encapsulates all of the elements that create the ultimate coffee experience - everything from the unique approach to sustainable coffee, unparalleled coffee quality through to the unsurpassed coffee expertise, stylish boutiques, innovative services and more.
Filmed in Lake Como, Italy, the advert shows George Clooney pouring himself a cup of Nespresso coffee. Just as the coffee is ready, it is taken by Jack Black who attempts to win a female’s affections by trying to use George’s infamous ‘What Else?’ phrase. Oblivious, Jack gets the phrase wrong and George steps in to educate him. Later, Jack experiences a moment of epiphany as the meaning of ‘What Else?’ dawns on him.
George Clooney commented on set: “What can I say about Jack, it was a tall order but he did quite the job - after a bit of coaching of course. All joking aside, it was such a fun shoot and Jack was a pleasure to work with.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7686751-nespresso-jack-black-george-clooney/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
The National Meningitis Association (NMA) today announced the launch of a new educational initiative in collaboration with Sanofi Pasteur, the vaccines division of Sanofi, about the importance of the Centers for Disease Control and Prevention’s (CDC’s) recommended second dose of the meningococcal meningitis vaccine (MenACWY) for adolescents at age 16. The 16 Vaccine (The16Vaccine.org) aims to educate parents about the importance of this critical second dose of MenACWY, which helps protect teens against meningococcal meningitis during the period when they are at increased risk.
To view the multimedia release go to:
https://www.multivu.com/players/English/8385951-national-meningitis-association-the-16-vaccine/
The Air National Guard is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, immersive experience takes attendees on a journey through life in the Air Guard by letting them participate in simulated challenges that replicate real-life experiences of Air Guard men and women during Basic Military Training (BMT), technical training and on drill weekend. Through simulation, attendees will learn how they can serve their country while maintaining a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles that are designed to educate Americans about Air Guard’s dual role in serving our nation and local communities. The touring vehicles will travel nationwide through November, and visit fairs, festivals, air shows, music and sports events, including Reebok Spartan and Lucas Oil Motocross races.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7250851-air-national-guard-mobile-experience-interactive-tour-2014
For many pet parents, the hot and humid summer weather brings pet hydration top of mind, but do many know the benefits of proper hydration all year round? PetSafe® brand is sponsoring Pet Hydration Month this July to educate pet parents about the importance of proper hydration.
“Our pets need one ounce of water per pound of body weight each day,” said Willie Wallace, CEO of Radio Systems® Corporation, makers of the PetSafe brand. “Proper hydration plays a big role in a pet’s health and can save pet parents a trip to their vet’s office.”
Similar to humans, the bodies of our pets consist of mostly water, making proper daily water intake extremely important.
To view the multimedia release go to:
http://www.multivu.com/players/English/7827754-petsafe-july-pet-hydration-month/
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched Access Better Coverage.org, a new website designed to educate consumers about the ABCs of health coverage and access to prescription medicines.
The new site introduces important resources to help people better understand how health insurance works and what to expect from their coverage, including a series of white board videos explaining basic insurance terms like deductibles, copays and coinsurance, and how formularies and tiers work.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350551-phrma-health-insurance-access-better-coverage/
Every 33 seconds a child under 13 is involved in a car crash in the United States, according to 2014 data from the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury. But 59 percent of car seats are misused in a way that could reduce their effectiveness, and over one-third of children killed in car crashes were completely unrestrained at the time of the crash. Today, NHTSA and the Ad Council unveiled a new series of public service advertisements (PSAs) to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
“Life can change in an instant. We want parents and caregivers to prepare for the unexpected, rather than face their worst nightmare,” said Dr. Mark Rosekind, NHTSA administrator. “Buckling up a child correctly and in the right seat is the best protection any parent can do to see their child walk away unharmed from a car crash.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774451-ad-council-find-the-right-seat/
The National Limousine Association (www.limo.org) has produced a new on-air public service announcement to educate the industry and public at large about the risks and hazards of transportation network companies (TNCs).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7430252-nla-ride-responsibly-new-psa/
Jewelry Television® will support the American Heart Association’s Go Red For Women® this month to help fight heart disease. The shopping network will roll out ‘Love Your Heart,’ a comprehensive, multimedia campaign created to raise awareness and educate viewers about the risks of heart disease, and raise funds to support the Go Red for Women® movement.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65489-jewelry-television-supports-american-heart-association-go-red-for-women
