The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
A CAPITOL FOURTH, the live PBS broadcast of America’s favorite Independence Day tradition, will feature unrivaled performances from some of the country’s best-known musical names topped off by the greatest display of fireworks anywhere in the nation. Emmy and Golden Globe Award-winning actor Jimmy Smits will host the all-star line-up that includes: Grammy and Emmy Award-winning actor and musician Steve Martin performing with the Steep Canyon Rangers; multi-platinum recording superstar Josh Groban; Tony, Emmy and Golden Globe nominated star of stage and screen who has just released his debut self titled album Matthew Morrison (Glee); American Idol winner Jordin Sparks; two-time Dancing with the Stars champion and chart-breaking Sony recording artist Mark Ballas, with his debut album HurtLoveBox in stores now; dancer and Emmy-nominated choreographer Chelsie Hightower from Dancing with the Stars; Rock ‘N Roll legend Little Richard performing with the cast of the Broadway smash hit Million Dollar Quartet; three time Tony-nominated Broadway star Kelli O’Hara; and the National Symphony Orchestra under the direction of top pops conductor Jack Everly.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47461/
James Palumbo\'s fantastical debut novel is a brilliant riposte to the financial crisis now engulfing us. Like Candide and Gulliver before him, Tomas will startle your imagination, yet linger in your mind. For what seems grotesque, even impossible, has already happened...
A dark, troubling animation that comes across like a horrid drug trip into the shallowness of wealth... http://www.tomas-book.com
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
Join the quest to save rock, as Activision Publishing, Inc.’s (Nasdaq: ATVI) highly-anticipated Guitar Hero®: Warriors of Rock hits store shelves nationwide today. Featuring the largest on-disc set-list ever in a Guitar Hero® game, Guitar Hero: Warriors of Rock’s furious finger-fretting rock music collection is headlined by some of the largest bands in rock and includes original tracks, re-records and bands making their Guitar Hero debut. With the all-new, rock inspired guitar controller, gamers will embark on an epic journey from the halls of punk music to the lava fields of rock treachery in the first ever Guitar Hero story-driven Quest Mode narrated by KISS front man Gene Simmons. Additionally, challenge hungry achievement junkies will find the game’s all-new Quickplay+ up to par as they strive to master the 13 star challenges packed into every one of the 90+ on-disc songs as well as every song in their Guitar Hero music library. Heightening the rock experience, the first album from Soundgarden in over 10 years, Telephantasm, will be bundled with one million Guitar Hero: Warriors of Rock launch units.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/guitarhero/46201/
CODA Automotive, a California-based electric car and battery company, will make its auto show debut at the Los Angeles Auto Show this month. The company will host a press reception to kick off the show on Wednesday, November 17 from 4:00 — 6:00 p.m. As part of an ongoing commitment to educate consumers about sustainability and green energy technology, CODA will host a series of educational seminars throughout the show, ultimately reaching more than 600 students.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/codaautomotive/47398/
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
When the economy and thermometer go down, the craving for comfort food goes up. That’s why the hottest cuisine trend right now is adding new twists to comfort food classics, like Macaroni & Cheese.
Noodles & Company, a 255-unit and growing, fast-casual concept, is now featuring three “grown up” Mac & Cheese dishes made with global flavors, high-end ingredients and even truffle oil-spiked sauce.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/noodles/48953/
With the famed Las Vegas pool season about to heat-up into full swing, Caesars Palace in Las Vegas is ready to take the summer crown with the inspired new Garden of the Gods pool oasis, which makes its grand debut on Friday, March 19.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caesarspalace/42753/
