The National Limousine Association (www.limo.org) has produced a new on-air public service announcement to educate the industry and public at large about the risks and hazards of transportation network companies (TNCs).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7430252-nla-ride-responsibly-new-psa/
Hotwire.com®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new “Hotels. Deals. Happiness.™” tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers’ feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7050451-hotwire-celebrates-power-of-deal-in-new-brand-campaign-with-errol-morris
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Volvo Car Group today announced that the all new Volvo XC90 will offer Apple CarPlay, the smarter, safer, more fun way to use iPhone in the car.
Volvo drivers simply connect their iPhone in the car with the Lightning connector and Volvo’s on-board touch screen display allows them to intuitively access the iPhone apps they want to use in the car, such as Phone, Maps, Music and Messages, all seamlessly integrated and instantly available.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65022-volvo-and-apple-forge-global-alliance
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
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FileMaker today announced a new version of its development platform that speeds creation of custom solutions that run on iPad, iPhone, Windows, Mac and the web. FileMaker 14 brings point-and-click simplicity to automating business processes, delivering desktop-style application functionality to mobile web browsers and providing productive, engaging experiences on desktops, iOS devices and mobile web browsers.
The announcement coincides with the 30th anniversary of FileMaker software. FileMaker was the brainchild of a bootstrapped startup founded in Massachusetts by four entrepreneurs intent on creating easy-to-use database software.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318353-filemaker-platform-14/
In my last blog entry, I covered the announcement of the IBM Watson Mobile Developer Challenge. The Watson Mobile Developer Challenge is designed to catalyze mobile developers to explore the opportunity around mobile cognitive computing - bringing the power of Watson to a smartphone or other mobile device. Entrants submit proposals for mobile apps, and the finalists - to be announced at IBM Impact 2014 - will receive access to IBM Interactive Studios experts and Watson APIs in order to bring their vision to reality.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7167051-ibm-watson-mobile-developer-challenge
Car-buying platform Edmunds.com today released an update to its acclaimed mobile app with a new feature that now makes it possible for shoppers to send text messages to car dealers with just a touch of a button. The innovation is the latest step in the growing trend of consumers drawn to “place messaging,” which offers a convenient way to interact with businesses via text in the same way that they do with friends and family.
Unlike other place messaging solutions that only work in concert with apps such as Snapchat and WhatsApp, Edmunds’ texting solution uses the phone’s native texting platform. That means all smartphones are capable of messaging dealers without relying on any other apps.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523651-edmunds-com-text-car-dealers-app/
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7702651-volvo-stakes-its-claim-with-the-S90/
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