Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
An Extra-Ordinary Beginning, the debut novel by A.D. Winch about a new kind of superhero, is out now. Children and adults around the world who are tired of the stereotypical superhero – white adult male with his underpants outside his trousers – will find this story is for them.
Ursula and Eric are characters readers can relate to and whose super powers are within their reach. Ursula is originally from Africa and promises to be the first significant superhero for girls regardless of colour, nationality or race. In a genre in which girls are seen as side-kicks or sub-plots, along comes a female character who is central to an entire series of books. This is not to say that the internationally educated Eric is irrelevant. There are more than three million students being educated worldwide who now have a hero who shares their experience and can truly be described as a global citizen.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58648-AD-winch-novel-an-extra-ordinary-beginning
Stiefel, a GSK company, announced today that Hats On For Skin Health, its global campaign with the International League of Dermatological Societies (ILDS), has raised enough funds to produce 15,000 sun-protective hats for albinos living in East Africa and has already distributed more than 2,000 hats. The hats are being distributed from Tanzania, where estimates are that 98 percent of albino children will die before the age of 40 from cancers of the skin – a direct result of the sun’s damaging rays. Worldwide, albinism affects about one in 20,000 people. However the incidence of albinism in Sub-Saharan Africa is significantly higher than in the rest of the world, specifically in Tanzania where the incidence is one in 1,429.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55030-stiefel-gsk-ilds-hats-on-for-skin-health-campaign-east-africa
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St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
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Marriott International, Inc. (NYSE: MAR) helps travelers ‘see the world’ by showcasing each of its four high-performing regions — The Americas, Asia Pacific, Europe and the Middle East and Africa — in its just-issued interactive 2012 Annual Report online at www.marriott.com/investor.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54184-marriott-international-2012-annual-report-invitation-see-the-world-video
EPIC Global Media and United States Agency for International Development (USAID) announce the release of a documentary and branding commercial on Ghana. The productions, which are a part of the Ghana Multimedia Branding Campaign, will begin airing in December on Bloomberg Television and CNBC Europe, reaching a potential 250 million households in Europe, the Middle East, Africa and the USA. The campaign was produced by award winning, EPIC Global Media, in partnership with USAID and 16 other private and public sector companies in Ghana.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59629-epic-global-media-usaid-ghana-multimedia-branding-campaign
